---
title: "YouGov: papers using this data, journals and trends"
description: "From Nov 2023 to Oct 2026, 69 archived papers mentioned YouGov in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Jul 2026 (6)."
url: https://scholar4ai.com/datasets/yougov
markdown_url: https://scholar4ai.com/datasets/yougov.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From Nov 2023 to Oct 2026, 69 archived papers mentioned YouGov in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Jul 2026 (6). (as of 2026-11-05)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-05T06:02:37+09:00
window: 2026-10-07 to 2026-11-05
source: OpenAlex (CC0)
---

# YouGov

[Browse dataset profiles](https://scholar4ai.com/datasets/directory/page/7.md)

Crowdsourcing platforms and online panels where researchers recruit participants for surveys and experiments.

- data category: Online experiment and survey panels
- 0 papers in the last 7 days
- Names searched for: YouGov

Most-used data: https://scholar4ai.com/rankings/datasets.md · All Online experiment and survey panels datasets: https://scholar4ai.com/datasets/online-experiment-and-survey-panels.md



## Key findings

- From Nov 2023 to Oct 2026, 69 archived papers mentioned YouGov in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Jul 2026 (6).
- No paper of the tracked journals mentioned YouGov in the last 30 days (2026-10-07 to 2026-11-05).
- From 2017 to 2026 (so far), YouGov was mentioned in 73 papers in the tracked journals, most of them in economics (32), marketing (18) and management (10).
- 20 of them were published in 2025, against 0 in 2017.
- Since 2023, the institutions with the most of these papers were London School of Economics and Political Science (8), Brunel University of London (3) and Tilburg University (3).
- The journals publishing most of them were Journal of the Academy of Marketing Science (4), Journal of Business Research (4) and Ecological Economics (4).
- The most-cited of them is “Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain” (Journal of Retailing and Consumer Services, 2020), with 90 citations.
- Papers use YouGov most often with Twitter / X (14), Facebook (13) and YouTube / TikTok (9); it has 13 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.

## Mentions over 36 months

*Papers mentioning it by publication month, Nov 2023 to Oct 2026 (titles, abstracts and keywords; the full texts of earlier months are still being searched)*

| Trend | Nov 23–Oct 24 | Nov 24–Oct 25 | Nov 25–Oct 26 | 36 months |
|---|---:|---:|---:|---:|
|  | 22 | 20 | 27 | 69 |

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Economics](https://scholar4ai.com/categories/economics.md) | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 12 | 10 | 9 |
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 5 | 3 | 9 |
| [Management](https://scholar4ai.com/categories/management.md) | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 4 | 2 |
| [AI](https://scholar4ai.com/categories/ai.md) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 2 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 0 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 |
| [Accounting](https://scholar4ai.com/categories/accounting.md) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| All categories | 0 | 0 | 0 | 1 | 0 | 1 | 4 | 23 | 20 | 24 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 4 |
| 2 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 4 |
| 3 | [Ecological Economics](https://scholar4ai.com/journals/ecological-economics.md) | 4 |
| 4 | [AI & Society](https://scholar4ai.com/journals/ai-society.md) | 4 |
| 5 | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 3 |
| 6 | [Transport Policy](https://scholar4ai.com/journals/transport-policy.md) | 3 |
| 7 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 3 |
| 8 | [Journal of International Economics](https://scholar4ai.com/journals/journal-of-international-economics.md) | 2 |
| 9 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 2 |
| 10 | [Public Choice](https://scholar4ai.com/journals/public-choice.md) | 2 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [London School of Economics and Political Science](https://scholar4ai.com/institutions/london-school-of-economics-and-political-science.md) | 8 |
| 2 | [Brunel University of London](https://scholar4ai.com/institutions/brunel-university-of-london.md) | 3 |
| 3 | [Tilburg University](https://scholar4ai.com/institutions/tilburg-university.md) | 3 |
| 4 | [University of Cambridge](https://scholar4ai.com/institutions/university-of-cambridge.md) | 3 |
| 5 | Aalborg University | 2 |
| 6 | [Durham University](https://scholar4ai.com/institutions/durham-university.md) | 2 |
| 7 | [Eindhoven University of Technology](https://scholar4ai.com/institutions/eindhoven-university-of-technology.md) | 2 |
| 8 | [Ghent University](https://scholar4ai.com/institutions/ghent-university.md) | 2 |
| 9 | Ifo Institute for Economic Research | 2 |
| 10 | Manchester Metropolitan University | 2 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | United Kingdom | 30 |
| 2 | Germany | 15 |
| 3 | United States | 12 |
| 4 | Netherlands | 11 |
| 5 | France | 6 |
| 6 | Italy | 6 |
| 7 | Belgium | 4 |
| 8 | Switzerland | 4 |
| 9 | Denmark | 4 |
| 10 | Australia | 3 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [COVID-19 pandemic](https://scholar4ai.com/keywords/covid-19-pandemic.md) | 4 |
| 2 | United Kingdom | 3 |
| 3 | career choice | 3 |
| 4 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 3 |
| 5 | nudging | 3 |
| 6 | public opinion | 3 |
| 7 | [sustainable consumption](https://scholar4ai.com/keywords/sustainable-consumption.md) | 3 |
| 8 | AI governance | 2 |
| 9 | advertising effectiveness | 2 |
| 10 | autonomy | 2 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 90 | 1.1 | [Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain](https://doi.org/10.1016/j.jretconser.2020.102076) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2020-02-19 | Nick Hood, Ryan Urquhart, Andy Newing et al. |
| 2 | 64 | 1.7 | [The impact of consumer skepticism on blockchain-enabled sustainability disclosure in a supply chain](https://doi.org/10.1016/j.tre.2023.103323) | [Transportation Research Part E Logistics and Transportation Review](https://scholar4ai.com/journals/transportation-research-part-e-logistics-and-transportation-review.md) | 2023-10-15 | Yu Zhou, Shuangqi Yan, Gendao Li et al. |
| 3 | 40 | 1.2 | [The female happiness paradox](https://doi.org/10.1007/s00148-024-00981-5) | [Journal of Population Economics](https://scholar4ai.com/journals/journal-of-population-economics.md) | 2024-02-09 | David G. Blanchflower, Alex Bryson |
| 4 | 36 | 1.2 | [Brand transgressions: How, when, and why home country bias backfires](https://doi.org/10.1007/s11747-024-01018-9) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2024-03-28 | Vasileios Davvetas, Aulona Ulqinaku, Constantine S. Katsikeas |
| 5 | 33 | 1.0 | [How to move the transition to sustainable food consumption towards a societal tipping point](https://doi.org/10.1016/j.techfore.2024.123329) | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 2024-03-23 | Maureen Schulze, Meike Janßen, Jessica Aschemann‐Witzel |

## Used together with

Papers use YouGov most often with Twitter / X (14), Facebook (13) and YouTube / TikTok (9); it has 13 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.

*What papers use YouGov together with (at least 3 papers; lift 1 = chance)*

| Used with | Type | Papers using both | Lift |
|---|---|---:|---:|
| [Twitter / X](https://scholar4ai.com/datasets/twitter-x.md) | Dataset | 14 | 2.1 |
| [Facebook](https://scholar4ai.com/datasets/facebook.md) | Dataset | 13 | 2.8 |
| [YouTube / TikTok](https://scholar4ai.com/datasets/youtube-tiktok.md) | Dataset | 9 | 3.2 |
| [Amazon Mechanical Turk](https://scholar4ai.com/datasets/amazon-mechanical-turk.md) | Dataset | 4 | 4.5 |
| [Eurostat](https://scholar4ai.com/datasets/eurostat.md) | Dataset | 4 | 1.8 |
| [LinkedIn](https://scholar4ai.com/datasets/linkedin.md) | Dataset | 4 | 3.1 |
| [University of Michigan Surveys of Consumers](https://scholar4ai.com/datasets/university-of-michigan-surveys-of-consumers.md) | Dataset | 4 | 13.5 |
| [Eurobarometer](https://scholar4ai.com/datasets/eurobarometer.md) | Dataset | 3 | 10.3 |
| [European Social Survey](https://scholar4ai.com/datasets/european-social-survey.md) | Dataset | 3 | 8.8 |
| [Factiva](https://scholar4ai.com/datasets/factiva.md) | Dataset | 3 | 20.7 |
| [Gallup World Poll](https://scholar4ai.com/datasets/gallup-world-poll.md) | Dataset | 3 | 7.7 |
| [International Energy Agency (IEA)](https://scholar4ai.com/datasets/international-energy-agency-iea.md) | Dataset | 3 | 2.1 |

The whole network: https://scholar4ai.com/code/network.md

## Cite this page

Scholar4AI. (2026). YouGov. Journal and Conference Research Rankings. Retrieved November 5, 2026, from https://scholar4ai.com/datasets/yougov

```bibtex
@misc{scholar4ai-datasets-yougov,
  author = {{Scholar4AI}},
  title = {YouGov},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/datasets/yougov}},
  urldate = {2026-11-05},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).