---
title: "YouTube / TikTok: research papers using this data"
description: "From Nov 2023 to Oct 2026, 1,567 archived papers mentioned YouTube / TikTok in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Aug 2026 (64)."
url: https://scholar4ai.com/datasets/youtube-tiktok
markdown_url: https://scholar4ai.com/datasets/youtube-tiktok.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From Nov 2023 to Oct 2026, 1,567 archived papers mentioned YouTube / TikTok in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Aug 2026 (64). (as of 2026-11-04)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-04T18:03:26+09:00
window: 2026-10-06 to 2026-11-04
source: OpenAlex (CC0)
---

# YouTube / TikTok

[Browse dataset profiles](https://scholar4ai.com/datasets/directory/page/7.md)

Posts and activity from social networks and investor forums.

- data category: Social media data
- 1 paper in the last 7 days
- Names searched for: YouTube, TikTok, Douyin

Most-used data: https://scholar4ai.com/rankings/datasets.md · All Social media data datasets: https://scholar4ai.com/datasets/social-media-data.md



## Key findings

- From Nov 2023 to Oct 2026, 1,567 archived papers mentioned YouTube / TikTok in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Aug 2026 (64).
- YouTube / TikTok was mentioned in 13 papers in the last 30 days (2026-10-06 to 2026-11-04), ranking #13 of the 255 datasets mentioned.
- By journal category: Operations Research (3), Higher Education and Research (2), Tourism and Hospitality (2), Information Systems (2), AI (1), Economics (1), Marketing (1) and Management (1).
- Most of them appeared in Minerva (1), Information Technology & Tourism (1) and Ethics and Information Technology (1).
- From 2017 to 2026 (so far), YouTube / TikTok was mentioned in 1,841 papers in the tracked journals, most of them in AI (576), management (331) and information systems (267).
- 529 of them were published in 2025, against 21 in 2017.
- Since 2023, the institutions with the most of these papers were University of Amsterdam (24), Peking University (18) and University of Oxford (18).
- The journals publishing most of them were AI & Society (119), Journal of Business Research (63) and IEEE Transactions on Pattern Analysis and Machine Intelligence (60).
- The most-cited of them is “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions” (Journal of Retailing and Consumer Services, 2019), with 1,646 citations.
- Papers use YouTube / TikTok most often with Facebook (580), Twitter / X (474) and LinkedIn (156); it has 110 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.

## Mentions over 36 months

*Papers mentioning it by publication month, Nov 2023 to Oct 2026 (titles, abstracts and keywords; the full texts of earlier months are still being searched)*

| Trend | Nov 23–Oct 24 | Nov 24–Oct 25 | Nov 25–Oct 26 | 36 months |
|---|---:|---:|---:|---:|
|  | 462 | 544 | 561 | 1,567 |

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [AI](https://scholar4ai.com/categories/ai.md) | 7 | 7 | 9 | 7 | 17 | 15 | 37 | 174 | 186 | 117 |
| [Management](https://scholar4ai.com/categories/management.md) | 1 | 3 | 5 | 1 | 8 | 6 | 23 | 87 | 101 | 96 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 6 | 8 | 5 | 5 | 9 | 10 | 29 | 62 | 70 | 63 |
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 2 | 2 | 3 | 2 | 4 | 5 | 12 | 55 | 48 | 69 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 1 | 1 | 0 | 0 | 3 | 4 | 8 | 38 | 39 | 37 |
| [Higher Education and Research](https://scholar4ai.com/categories/higher-education-and-research.md) | 0 | 1 | 1 | 8 | 4 | 6 | 18 | 24 | 30 | 22 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 2 | 0 | 0 | 1 | 3 | 1 | 5 | 13 | 27 | 26 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 0 | 2 | 0 | 1 | 2 | 1 | 5 | 16 | 12 | 23 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 1 | 2 | 1 | 1 | 1 | 0 | 3 | 8 | 8 | 5 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 0 | 0 | 0 | 0 | 0 | 3 | 9 | 5 | 13 |
| [Accounting](https://scholar4ai.com/categories/accounting.md) | 0 | 0 | 1 | 0 | 1 | 0 | 0 | 4 | 1 | 4 |
| [Statistics](https://scholar4ai.com/categories/statistics.md) | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 2 | 4 |
| All categories | 21 | 26 | 25 | 26 | 52 | 48 | 143 | 492 | 529 | 479 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [AI & Society](https://scholar4ai.com/journals/ai-society.md) | 119 |
| 2 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 63 |
| 3 | [IEEE Transactions on Pattern Analysis and Machine Intelligence](https://scholar4ai.com/journals/ieee-transactions-on-pattern-analysis-and-machine-intelligence.md) | 60 |
| 4 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 45 |
| 5 | [Artificial Intelligence Review](https://scholar4ai.com/journals/artificial-intelligence-review.md) | 42 |
| 6 | [International Journal of Computer Vision](https://scholar4ai.com/journals/international-journal-of-computer-vision.md) | 41 |
| 7 | [Computers in Human Behavior](https://scholar4ai.com/journals/computers-in-human-behavior.md) | 39 |
| 8 | [Future Business Journal](https://scholar4ai.com/journals/future-business-journal.md) | 35 |
| 9 | [Expert Systems with Applications](https://scholar4ai.com/journals/expert-systems-with-applications.md) | 30 |
| 10 | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 28 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [University of Amsterdam](https://scholar4ai.com/institutions/university-of-amsterdam.md) | 24 |
| 2 | [Peking University](https://scholar4ai.com/institutions/peking-university.md) | 18 |
| 3 | [University of Oxford](https://scholar4ai.com/institutions/university-of-oxford.md) | 18 |
| 4 | [Zhejiang University](https://scholar4ai.com/institutions/zhejiang-university.md) | 18 |
| 5 | [The University of Sydney](https://scholar4ai.com/institutions/the-university-of-sydney.md) | 17 |
| 6 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 16 |
| 7 | [Chinese Academy of Sciences](https://scholar4ai.com/institutions/chinese-academy-of-sciences.md) | 15 |
| 8 | [The University of Melbourne](https://scholar4ai.com/institutions/the-university-of-melbourne.md) | 15 |
| 9 | [Copenhagen Business School](https://scholar4ai.com/institutions/copenhagen-business-school.md) | 14 |
| 10 | [Durham University](https://scholar4ai.com/institutions/durham-university.md) | 14 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 341 |
| 2 | United States | 324 |
| 3 | United Kingdom | 304 |
| 4 | Germany | 148 |
| 5 | Australia | 144 |
| 6 | Spain | 111 |
| 7 | Netherlands | 94 |
| 8 | Italy | 87 |
| 9 | France | 84 |
| 10 | Hong Kong | 64 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | TikTok | 141 |
| 2 | YouTube | 83 |
| 3 | [social media](https://scholar4ai.com/keywords/social-media.md) | 83 |
| 4 | Douyin | 61 |
| 5 | influencer marketing | 59 |
| 6 | [generative AI](https://scholar4ai.com/keywords/generative-ai.md) | 55 |
| 7 | [large language models](https://scholar4ai.com/keywords/large-language-models.md) | 50 |
| 8 | [purchase intention](https://scholar4ai.com/keywords/purchase-intention.md) | 39 |
| 9 | [sentiment analysis](https://scholar4ai.com/keywords/sentiment-analysis.md) | 38 |
| 10 | social networking sites | 38 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 1,646 | 17.6 | [Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions](https://doi.org/10.1016/j.jretconser.2019.01.011) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2019-01-25 | Karina Sokolova, Hajer Kéfi |
| 2 | 663 | 7.8 | [Voxceleb: Large-scale speaker verification in the wild](https://doi.org/10.1016/j.csl.2019.101027) | [Computer Speech & Language](https://scholar4ai.com/journals/computer-speech-language.md) | 2019-10-16 | Arsha Nagrani, Joon Son Chung, Weidi Xie et al. |
| 3 | 637 | 23.4 | [End-to-End Autonomous Driving: Challenges and Frontiers](https://doi.org/10.1109/tpami.2024.3435937) | [IEEE Transactions on Pattern Analysis and Machine Intelligence](https://scholar4ai.com/journals/ieee-transactions-on-pattern-analysis-and-machine-intelligence.md) | 2024-07-30 | Li Chen, Penghao Wu, Kashyap Chitta et al. |
| 4 | 635 | 18.9 | [A review of graph neural networks: concepts, architectures, techniques, challenges, datasets, applications, and future directions](https://doi.org/10.1186/s40537-023-00876-4) | [Journal Of Big Data](https://scholar4ai.com/journals/journal-of-big-data.md) | 2024-01-16 | Bharti Khemani, Shruti Patil, Ketan V. Kotecha et al. |
| 5 | 576 | 9.4 | [Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations](https://doi.org/10.1016/j.techfore.2021.121246) | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 2021-09-28 | Hisashi Masuda, Spring H. Han, Jungwoo Lee |

## Used together with

Papers use YouTube / TikTok most often with Facebook (580), Twitter / X (474) and LinkedIn (156); it has 110 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.

*What papers use YouTube / TikTok together with (at least 3 papers; lift 1 = chance)*

| Used with | Type | Papers using both | Lift |
|---|---|---:|---:|
| [Facebook](https://scholar4ai.com/datasets/facebook.md) | Dataset | 580 | 5.0 |
| [Twitter / X](https://scholar4ai.com/datasets/twitter-x.md) | Dataset | 474 | 2.8 |
| [LinkedIn](https://scholar4ai.com/datasets/linkedin.md) | Dataset | 156 | 4.9 |
| [Reddit](https://scholar4ai.com/datasets/reddit.md) | Dataset | 118 | 5.1 |
| [ImageNet](https://scholar4ai.com/datasets/imagenet.md) | Dataset | 110 | 1.2 |
| [Wikipedia](https://scholar4ai.com/datasets/wikipedia.md) | Dataset | 91 | 2.3 |
| [Airbnb](https://scholar4ai.com/datasets/airbnb.md) | Dataset | 56 | 1.9 |
| [Amazon Mechanical Turk](https://scholar4ai.com/datasets/amazon-mechanical-turk.md) | Dataset | 53 | 2.3 |
| [Weibo](https://scholar4ai.com/datasets/weibo.md) | Dataset | 51 | 2.6 |
| [Action recognition (Kinetics, UCF101, HMDB51)](https://scholar4ai.com/datasets/action-recognition-kinetics-ucf101-hmdb51.md) | Dataset | 50 | 4.5 |
| [MS COCO](https://scholar4ai.com/datasets/ms-coco.md) | Dataset | 48 | 1.3 |
| [Yelp](https://scholar4ai.com/datasets/yelp.md) | Dataset | 45 | 3.2 |

The whole network: https://scholar4ai.com/code/network.md

## Papers

*Papers mentioning YouTube / TikTok in the last 30 days, newest first.*

| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-29 | [Democratic Critique of Expert Policymaking: Alternative News Coverage of Canadian Public Health Officials and the COVID-19 Pandemic](https://doi.org/10.1007/s11024-026-09667-6) | [Minerva](https://scholar4ai.com/journals/minerva.md) | Marco Antonio Zenone, Chris Tenove, Heidi Tworek | University of Ottawa; University of British Columbia |
| 2026-10-27 | [Wikipedia visibility and instagram hashtag intensity in urban tourism: an AI-based multilingual analysis of tourist attractions in Seville](https://doi.org/10.1007/s40558-026-00419-6) | [Information Technology & Tourism](https://scholar4ai.com/journals/information-technology-tourism.md) | Antonio Gavira Narváez, Javier López-Otero, Rafael F. Vega-Pozuelo | University of Córdoba; Universidad Internacional de La Rioja |
| 2026-10-26 | [LLMs and attentional injustice in philosophy](https://doi.org/10.1007/s10676-026-09932-y) | [Ethics and Information Technology](https://scholar4ai.com/journals/ethics-and-information-technology.md) | Joe Slater | University of Bristol |
| 2026-10-25 | [EGY-MER: Establishing The First Egyptian Arabic Multimodal Emotion Recognition Dataset for Affective Computing](https://doi.org/10.1007/s10579-026-09941-9) | [Language Resources and Evaluation](https://scholar4ai.com/journals/language-resources-and-evaluation.md) | Amany Hussein, May Hussien, Ammar Hassona et al. | German International University; German University in Cairo; Universität Ulm |
| 2026-10-22 | [Measuring the state of open science in transportation using large language models](https://doi.org/10.1016/j.trc.2026.106024) | [Transportation Research Part C Emerging Technologies](https://scholar4ai.com/journals/transportation-research-part-c-emerging-technologies.md) | Junyi Ji, Ruth Lu, Linda Belkessa et al. | Vanderbilt University; Massachusetts Institute of Technology; Université Gustave Eiffel; … |
| 2026-10-21 | [Is algorithmic media content awareness platform-specific? A replication and cross-platform validation](https://doi.org/10.1016/j.tele.2026.102475) | [Telematics and Informatics](https://scholar4ai.com/journals/telematics-and-informatics.md) | Cristián Buzeta, Antonia Guevara-Iturbe | University of Chile; Pontificia Universidad Católica de Chile |
| 2026-10-15 | [Economic impacts of subsea cable deployment](https://doi.org/10.1016/j.telpol.2026.103337) | [Telecommunications Policy](https://scholar4ai.com/journals/telecommunications-policy.md) | Wolfgang Briglauer, Raúl Katz, Monika Köppl-Turyna et al. | Vienna University of Economics and Business; EcoAustria Institut für Wirtschaftsforschung; Columbia University; … |
| 2026-10-14 | [Modeling acceptance of shared and private autonomous vehicles with social-media-informed psychological variables](https://doi.org/10.1016/j.tra.2026.105299) | [Transportation Research Part A Policy and Practice](https://scholar4ai.com/journals/transportation-research-part-a-policy-and-practice.md) | Dongdong Feng, Sylvia Y. He | Chinese University of Hong Kong |
| 2026-10-13 | [Mapping and characterising channel-based customer segments along the customer journey: a systematic literature review](https://doi.org/10.1057/s41270-026-00538-3) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Rafaela Schwarz | Philipps University of Marburg |
| 2026-10-13 | [A risk analytics framework for early brand risk detection using audience sentiment volatility in influencer marketing](https://doi.org/10.1016/j.dajour.2026.100755) | [Decision Analytics Journal](https://scholar4ai.com/journals/decision-analytics-journal.md) | Tereza Semerádová, Petr Weinlich | Technical University of Liberec |
| 2026-10-12 | [B2B influencer marketing collaborations: A relational governance perspective](https://doi.org/10.1016/j.jbusres.2026.116536) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | Heini Vanninen, Joona Keränen, Joel Mero | Lappeenranta-Lahti University of Technology; RMIT University; University of Jyväskylä |
| 2026-10-09 | [Partial English-medium instruction as a participation condition: appraisal, coping, and transition in higher education](https://doi.org/10.1007/s10734-026-01766-3) | [Higher Education](https://scholar4ai.com/journals/higher-education.md) | Marcus Warnby, Jasmine Bylund | University of Gothenburg |
| 2026-10-08 | [Emotional geography of tourism resistance: Claiming the right to the city in overtourism destinations](https://doi.org/10.1016/j.jhtm.2026.101567) | [Journal of Hospitality and Tourism Management](https://scholar4ai.com/journals/journal-of-hospitality-and-tourism-management.md) | Fatemeh Bagheri, Zohreh Zara Zarezadeh, Zahed Ghaderi et al. | University of Algarve; Griffith University; Sultan Qaboos University |

## Cite this page

Scholar4AI. (2026). YouTube / TikTok. Journal and Conference Research Rankings. Retrieved November 4, 2026, from https://scholar4ai.com/datasets/youtube-tiktok

```bibtex
@misc{scholar4ai-datasets-youtube-tiktok,
  author = {{Scholar4AI}},
  title = {YouTube / TikTok},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/datasets/youtube-tiktok}},
  urldate = {2026-11-04},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).