---
title: "International Journal of Research in Marketing"
description: "International Journal of Research in Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals."
url: https://scholar4ai.com/journals/international-journal-of-research-in-marketing
markdown_url: https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "International Journal of Research in Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals."
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-10-26T14:52:47+09:00
window: 2026-09-27 to 2026-10-26
source: OpenAlex (CC0)
---

# International Journal of Research in Marketing

- 0 papers in the last 7 days
- category: Management
- publisher: Elsevier BV
- ISSN 0167-8116

Back to the ranking: https://scholar4ai.com/rankings/journals.md

## Key findings

- International Journal of Research in Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals.
- Leading institutions: Texas Tech University (1), Pennsylvania State University (1) and University of Tennessee at Knoxville (1).
- Countries: United States (5), United Kingdom (2) and Sweden (1).
- From Oct 2023 to Sep 2026, International Journal of Research in Marketing published 209 papers (6 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer behavior” (15), “non-fungible tokens” (10) and “generative AI” (7).
- Its most-cited paper of the period is “The impact of the General Data Protection Regulation (GDPR) on online tracking” (2025-03-11), with 24 citations.

## The last 36 months

*Papers by publication date, Oct 2023 to Sep 2026*

| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---:|---:|---:|---:|
| 65 | 82 | 62 | 209 |

*Most frequent keywords, Oct 2023 to Sep 2026*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 15 |
| 2 | non-fungible tokens | 10 |
| 3 | generative AI | 7 |
| 4 | marketing strategy | 7 |
| 5 | online reviews | 7 |
| 6 | consumer preferences | 6 |
| 7 | creator economy | 6 |
| 8 | customer engagement | 6 |
| 9 | customer experience | 6 |
| 10 | digital collectibles | 5 |

*Most-cited papers published Oct 2023 to Sep 2026*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 24 | 1.2 | [The impact of the General Data Protection Regulation (GDPR) on online tracking](https://doi.org/10.1016/j.ijresmar.2025.03.002) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2025-03-11 | Klaus M. Miller, Karlo Lukic, Bernd Skiera |
| 2 | 17 | 1.0 | [Algorithmic pricing: Implications for marketing strategy and regulation](https://doi.org/10.1016/j.ijresmar.2025.05.001) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2025-05-30 | Martin Spann, Marco Bertini, Oded Koenigsberg et al. |
| 3 | 14 | 0.9 | [Personalization and targeting: how to experiment, learn & optimize](https://doi.org/10.1016/j.ijresmar.2025.07.004) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2025-07-25 | Aurélie Lemmens, Jason M.T. Roos, Sebastian Gabel et al. |
| 4 | 13 | 0.7 | [Simple or complex logos? The impact of logo complexity on brand luxuriousness perception](https://doi.org/10.1016/j.ijresmar.2025.04.007) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2025-04-26 | Qing Tang, Xun Huang, Kuangjie Zhang |
| 5 | 13 | 1.2 | [Customer Relationship Management: Past, Present, and Future](https://doi.org/10.1016/j.ijresmar.2025.12.001) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2025-12-03 | Werner Reinartz |

*Papers, newest first.*

| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-01 | [How scents shape product color choices](https://doi.org/10.1016/j.ijresmar.2026.10.005) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Rūta Ruževičiūtė, Courtney Szocs, Christian Arroyo Mera et al. | Knoxville College; University of Tennessee at Knoxville; Pennsylvania State University; … |
| 2026-10-01 | [The pull of preference: asymmetric updating after preference formation](https://doi.org/10.1016/j.ijresmar.2026.10.004) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | May Yuan, Leilei Gao | Southern University of Science and Technology; Chinese University of Hong Kong |
| 2026-10-01 | [A window to the brand's soul: eyes express affect and impact consumer attitudes](https://doi.org/10.1016/j.ijresmar.2026.10.001) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Maria Giulia Trupia, Martina Cossu, Zachary Estes | New York University; Amsterdam University of Applied Sciences; University of Amsterdam; … |
| 2026-10-01 | [What if you dislike the brand you promote? How creatives' brand attitudes affect promotional content](https://doi.org/10.1016/j.ijresmar.2026.09.011) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Cátia Sofia Carvalheiro Alves, Irene Consiglio, Stijn M. J. van Osselaer et al. | IE University |
| 2026-10-01 | [AI product review summaries and content homogenization: the changing landscape of UGC](https://doi.org/10.1016/j.ijresmar.2026.09.010) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Soogand Alavi, Salar Nozari | University of Iowa |
| 2026-10-01 | [How should companies use empathetic robots to drive consumer engagement, and under what conditions?](https://doi.org/10.1016/j.ijresmar.2026.09.008) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Yu‐Ting Lin, Congcong Hou, Barbara Duffek et al. | UNSW Sydney; Kyushu Sangyo University; Georgia State University; … |
| 2026-10-01 | [Diagnosing image-ad success: An interpretable and scalable framework for liking, sharing, and memorability](https://doi.org/10.1016/j.ijresmar.2026.09.009) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | Ulf Böckenholt, Kunpeng Zhang | Northwestern University; University of Maryland, College Park |

## Cite this page

Scholar4AI. (2026). International Journal of Research in Marketing. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/international-journal-of-research-in-marketing

```bibtex
@misc{scholar4ai-journals-international-journal-of-research-in-marketing,
  author = {{Scholar4AI}},
  title = {International Journal of Research in Marketing},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/journals/international-journal-of-research-in-marketing}},
  urldate = {2026-10-26},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).