--- title: "Journal of Financial Services Marketing: recent papers" description: "Journal of Financial Services Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals." url: https://scholar4ai.com/journals/journal-of-financial-services-marketing markdown_url: https://scholar4ai.com/journals/journal-of-financial-services-marketing.md license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/) share_text: "Journal of Financial Services Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals." data_url: https://scholar4ai.com/data/rankings.json updated: 2026-10-26T14:52:47+09:00 window: 2026-09-27 to 2026-10-26 source: OpenAlex (CC0) --- # Journal of Financial Services Marketing - 1 papers in the last 7 days - category: Finance - publisher: Palgrave Macmillan - ISSN 1363-0539 Back to the ranking: https://scholar4ai.com/rankings/journals.md ## Key findings - Journal of Financial Services Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals. - Leading institutions: Maharaja Agrasen Institute of Management Studies (1), T A Pai Management Institute (1) and Manipal Academy of Higher Education (1). - Countries: India (2), Bangladesh (1) and Indonesia (1). - From Oct 2023 to Sep 2026, Journal of Financial Services Marketing published 138 papers (4 a month on average, by publication date in OpenAlex). - Its most frequent keywords over that period were “financial inclusion” (22), “financial literacy” (19) and “behavioral intention” (16). - Its most-cited paper of the period is “Effects of financial consumer protection on brand love and brand advocacy” (2025-05-12), with 21 citations. ## The last 36 months *Papers by publication date, Oct 2023 to Sep 2026* | Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months | |---:|---:|---:|---:| | 43 | 26 | 69 | 138 | *Most frequent keywords, Oct 2023 to Sep 2026* | # | Keyword | Papers | |---:|---|---:| | 1 | financial inclusion | 22 | | 2 | financial literacy | 19 | | 3 | behavioral intention | 16 | | 4 | customer satisfaction | 15 | | 5 | technology acceptance model | 14 | | 6 | technology adoption | 13 | | 7 | social influence | 12 | | 8 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 11 | | 9 | fintech | 11 | | 10 | fintech adoption | 11 | *Most-cited papers published Oct 2023 to Sep 2026* | # | Citations | Per month | Title | Journal | Published | Authors | |---:|---:|---:|---|---|---|---| | 1 | 21 | 1.2 | [Effects of financial consumer protection on brand love and brand advocacy](https://doi.org/10.1057/s41264-025-00306-x) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 2025-05-12 | Matthew Yau Choi Chow, Shirie Pui Shan Ho | | 2 | 17 | 0.9 | [Patterns of trust in financial services: critical factors and gender differences](https://doi.org/10.1057/s41264-025-00303-0) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 2025-04-05 | Maryam Sholevar, Reinhard Bachmann | | 3 | 15 | 0.8 | [Why stay loyal? Exploring the role of consumption values, satisfaction, and alternative attractiveness in buy now pay later services](https://doi.org/10.1057/s41264-025-00305-y) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 2025-04-17 | Vijay Amrit Raj, Alok Kumar | | 4 | 11 | 1.0 | [The pathways from digital financial literacy to sustained engagement with mobile financial services: a technology continuance theory perspective](https://doi.org/10.1057/s41264-025-00335-6) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 2025-11-24 | Francis Kamewor Tetteh, Kwame Owusu Kwateng | | 5 | 8 | 0.5 | [Impact of digital financial literacy on financial well-being: moderating role of gender and religiosity](https://doi.org/10.1057/s41264-025-00309-8) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 2025-05-30 | Umer Mushtaq Lone, Suhail Ahmad Bhat, Peerzada Shams Ul Irfan et al. | *Papers, newest first.* | Date | Title | Journal | Authors | Affiliations | |---|---|---|---|---| | 2026-10-20 | [Does urban working women’s financial capability enhance financial satisfaction? the moderation approach of digital financial services](https://doi.org/10.1057/s41264-026-00393-4) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Manju Sharma, Parul Ahuja, Kamal Gupta et al. | Maharaja Agrasen Institute of Management Studies; Manipal Academy of Higher Education; T A Pai Management Institute | | 2026-10-10 | [Online banking customer satisfaction in the post-COVID-19 era: The roles of service quality, price fairness and perceived value](https://doi.org/10.1057/s41264-026-00397-0) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Jassim Aladwani, Nasser Ahmed Khan | | | 2026-10-10 | [Bridging the gap between financial literacy and investment performance: the interplay of investment priority, risk tolerance, and psychological factors](https://doi.org/10.1057/s41264-026-00395-2) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Mohammad Enamul Hoque, Suman Paul Chowdhury, Masnun Mahi et al. | Universitas Negeri Padang; BRAC University | | 2026-10-09 | [From clicks to confidence: examining post-adoption satisfaction and continuance use of mobile trading apps](https://doi.org/10.1057/s41264-026-00398-z) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Saleha Masood, M. Sadiq Sohail, Mohammed Abdullah Al-Sharafi et al. | King Fahd University of Petroleum and Minerals; Al Yamamah University | | 2026-10-08 | [Intelligent financial fraud prevention and detection approaches in internet banking and credit cards: a comprehensive survey](https://doi.org/10.1057/s41264-026-00396-1) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | K K Girish, Biswajit R. Bhowmik | National Institute of Technology Karnataka | | 2026-10-05 | [Electronic payment service quality and customer retention via E-trust: evidence from the jordanian banking sector](https://doi.org/10.1057/s41264-026-00394-3) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Sufian Radwan Almanaseer, Zaher Abdel Fattah Al-Slehat, Yazan Emnawer Al-Haraisa | Tafila Technical University | | 2026-09-30 | [To share or not to share: an experimental study on telematics adoption in an insurance setting](https://doi.org/10.1057/s41264-026-00392-5) | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | Tommaso De Portu, Giancarlo Giudici | Politecnico di Milano | ## Cite this page Scholar4AI. (2026). Journal of Financial Services Marketing. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/journal-of-financial-services-marketing ```bibtex @misc{scholar4ai-journals-journal-of-financial-services-marketing, author = {{Scholar4AI}}, title = {Journal of Financial Services Marketing}, year = {2026}, howpublished = {\url{https://scholar4ai.com/journals/journal-of-financial-services-marketing}}, urldate = {2026-10-26}, note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0} } ``` License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).