---
title: "Journal of Marketing Analytics: 14 papers, last 30 days"
description: "Journal of Marketing Analytics published 14 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #49 of 239 journals."
url: https://scholar4ai.com/journals/journal-of-marketing-analytics
markdown_url: https://scholar4ai.com/journals/journal-of-marketing-analytics.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "Journal of Marketing Analytics published 14 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #49 of 239 journals."
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-10-26T14:52:47+09:00
window: 2026-09-27 to 2026-10-26
source: OpenAlex (CC0)
---

# Journal of Marketing Analytics

- 1 papers in the last 7 days
- category: Management
- publisher: Palgrave Macmillan
- ISSN 2050-3318

Back to the ranking: https://scholar4ai.com/rankings/journals.md

## Key findings

- Journal of Marketing Analytics published 14 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #49 of 239 journals.
- Leading institutions: Philipps University of Marburg (2), FernUniversität in Hagen (1) and Czech University of Life Sciences Prague (1).
- Countries: Germany (4), United States (4) and Czechia (1).
- From Oct 2023 to Sep 2026, Journal of Marketing Analytics published 284 papers (8 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “marketing analytics” (27), “consumer behavior” (26) and “purchase intention” (20).
- Its most-cited paper of the period is “Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial” (2025-06-07), with 125 citations.

## The last 36 months

*Papers by publication date, Oct 2023 to Sep 2026*

| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---:|---:|---:|---:|
| 92 | 89 | 103 | 284 |

*Most frequent keywords, Oct 2023 to Sep 2026*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | marketing analytics | 27 |
| 2 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 26 |
| 3 | purchase intention | 20 |
| 4 | customer satisfaction | 18 |
| 5 | customer segmentation | 14 |
| 6 | customer loyalty | 13 |
| 7 | customer engagement | 12 |
| 8 | perceived usefulness | 12 |
| 9 | e-commerce | 11 |
| 10 | moderating effect | 11 |

*Most-cited papers published Oct 2023 to Sep 2026*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 125 | 7.5 | [Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial](https://doi.org/10.1057/s41270-025-00414-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 2025-06-07 | Joseph F. Hair, Barry J. Babin, Christian M. Ringle et al. |
| 2 | 26 | 1.4 | [Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions](https://doi.org/10.1057/s41270-025-00406-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 2025-04-17 | George S. Spais, George Chryssochoidis |
| 3 | 14 | 0.7 | [Item level correction: detecting, removing, and reporting common methods variance](https://doi.org/10.1057/s41270-025-00399-2) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 2025-03-24 | Adam C. Merkle |
| 4 | 14 | 0.8 | [Εstablishing relationships between brands and customers via strategic social media chatbots for telecom goods and services](https://doi.org/10.1057/s41270-025-00396-5) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 2025-04-09 | Roxani Polimerou, George S. Spais |
| 5 | 12 | 0.8 | [The future of analytics in digital marketing and electronic commerce: how digitalization and sustainability affect consumers, firms, and policymakers](https://doi.org/10.1057/s41270-025-00422-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 2025-07-21 | Philipp Brüggemann, Luis F. Martinez, Francisco José Martínez-López |

*Papers, newest first.*

| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-24 | [From AI boyfriends to AI shopping agents? The emerging convergence of relational AI and AI-assisted commerce](https://doi.org/10.1057/s41270-026-00556-1) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Thomas Schöley, Niklas Mergner | FernUniversität in Hagen |
| 2026-10-14 | [Revisiting luxury value: how multidimensional perceptions shape attitudes and purchase intentions across generations](https://doi.org/10.1057/s41270-026-00552-5) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Andrzej Szymkowiak, Marcin Adam Antoniak | Poznań University of Economics and Business; Czech University of Life Sciences Prague |
| 2026-10-13 | [Mapping and characterising channel-based customer segments along the customer journey: a systematic literature review](https://doi.org/10.1057/s41270-026-00538-3) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Rafaela Schwarz | Philipps University of Marburg |
| 2026-10-12 | [From confirmed expectations to continued use: an attitudinal diagnostic framework for AI-enabled hospitality and tourism services](https://doi.org/10.1057/s41270-026-00551-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Evangelia Kyriakaki, George S. Spais | Hellenic Open University |
| 2026-10-10 | [Consumer acceptance of cultivated meat: comparing empirical and synthetic evidence through consumption values](https://doi.org/10.1057/s41270-026-00544-5) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Wei Fu, 梁北晨 | East Tennessee State University |
| 2026-10-07 | [Fast and flexible? Evaluating CLIP for image classification in a marketing context](https://doi.org/10.1057/s41270-026-00550-7) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Young Joo Lee, Sue Ryung Chang, Chang Hee Park | Yonsei University |
| 2026-10-03 | [AI-enabled marketing analytics for SMEs: multimethod evidence on application potential and adoption conditions](https://doi.org/10.1057/s41270-026-00539-2) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Anita Talitha Parsegyan, Manuel Muth, Michael Lingenfelder | Philipps University of Marburg; Reutlingen University |
| 2026-10-03 | [Causal-driven attribution (CDA): estimating channel influence without user-level data](https://doi.org/10.1057/s41270-026-00535-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Georgios Filippou, Boi Mai Quach, Diana Lenghel et al. | Trinity College Dublin |
| 2026-09-28 | [Social value in online reviews: the role of sentiment and social language in consumer engagement](https://doi.org/10.1057/s41270-026-00543-6) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Prashanth Ravula, Shimi Naurin Ahmad | Morgan State University |
| 2026-09-28 | [Social media dispositions and goals: the influence of trust, information, and popularity on consumer engagement](https://doi.org/10.1057/s41270-026-00547-2) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Brian A. Vander Schee, James W. Peltier, Andrew J. Dahl | Indiana University Bloomington; Indiana University; University of Wisconsin–Whitewater |
| 2026-09-28 | [Personality does not directly predict brand advocacy in a utilitarian service category: a bounded null, three converging accounts, and the limits of testing cross-brand transfer](https://doi.org/10.1057/s41270-026-00546-3) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Oliver Karl Valter Lindahl, Jori Grym, Christian A. Hakulinen et al. | University of Helsinki; Hanken School of Economics; Aalto University |
| 2026-09-28 | [How price sensitive is AI? Benchmarking LLM-generated willingness to pay in pricing analytics](https://doi.org/10.1057/s41270-026-00542-7) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Sebastian Oetzel, Tobias Maiberger | Fulda University of Applied Sciences; Darmstadt University of Applied Sciences |
| 2026-09-28 | [Buying the layover: signaling effects, trust-risk evaluations, and configurational pathways to intentional detour consumption](https://doi.org/10.1057/s41270-026-00548-1) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Ruoyu Gao, Kaidong Yu | Macao University of Tourism; City University of Macau |
| 2026-09-28 | [An analytics-based assessment of sales channel portfolios and revenue performance under disruption and recovery](https://doi.org/10.1057/s41270-026-00549-0) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Yasamin Salmani, Yuyun Zhong, Yang Li et al. | Bryant University; James Madison University; Montclair State University; … |

## Cite this page

Scholar4AI. (2026). Journal of Marketing Analytics. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/journal-of-marketing-analytics

```bibtex
@misc{scholar4ai-journals-journal-of-marketing-analytics,
  author = {{Scholar4AI}},
  title = {Journal of Marketing Analytics},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/journals/journal-of-marketing-analytics}},
  urldate = {2026-10-26},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).