---
title: "Journal of the Academy of Marketing Science: recent papers"
description: "Journal of the Academy of Marketing Science published 9 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #78 of 239 journals."
url: https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science
markdown_url: https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "Journal of the Academy of Marketing Science published 9 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #78 of 239 journals."
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-10-26T14:52:47+09:00
window: 2026-09-27 to 2026-10-26
source: OpenAlex (CC0)
---

# Journal of the Academy of Marketing Science

- 3 papers in the last 7 days
- category: Management
- publisher: Springer Science+Business Media
- ISSN 0092-0703

Back to the ranking: https://scholar4ai.com/rankings/journals.md

## Key findings

- Journal of the Academy of Marketing Science published 9 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #78 of 239 journals.
- Leading institutions: Sun Yat-sen University (1), South China University of Technology (1) and Northern State University (1).
- Countries: United States (5), Australia (2) and China (1).
- From Oct 2023 to Sep 2026, Journal of the Academy of Marketing Science published 233 papers (6 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer behavior” (19), “influencer marketing” (13) and “customer engagement” (12).
- Its most-cited paper of the period is “A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation” (2025-05-21), with 67 citations.

## The last 36 months

*Papers by publication date, Oct 2023 to Sep 2026*

| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---:|---:|---:|---:|
| 77 | 66 | 90 | 233 |

*Most frequent keywords, Oct 2023 to Sep 2026*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 19 |
| 2 | influencer marketing | 13 |
| 3 | customer engagement | 12 |
| 4 | purchase intention | 12 |
| 5 | customer experience | 10 |
| 6 | customer satisfaction | 10 |
| 7 | firm performance | 9 |
| 8 | market analysis | 8 |
| 9 | customer loyalty | 7 |
| 10 | generative AI | 7 |

*Most-cited papers published Oct 2023 to Sep 2026*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 67 | 3.9 | [A meta-analysis of the effectiveness of social media influencers: Mechanisms and moderation](https://doi.org/10.1007/s11747-025-01107-3) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2025-05-21 | Mojtaba Moji Barari, Martin Eisend, Shailendra Pratap Jain |
| 2 | 30 | 1.6 | [A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence](https://doi.org/10.1007/s11747-025-01097-2) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2025-04-11 | Kiwoong Yoo, Michael Haenlein, Kelly Hewett |
| 3 | 25 | 9.9 | [What drives virtual influencers’ impact?](https://doi.org/10.1007/s11747-026-01185-x) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2026-08-10 | Giovanni Luca Cascio Rizzo, Francisco Javier Villarroel Ordenes, Jonah A. Berger |
| 4 | 19 | 1.0 | [Verbal persuasion in marketing: A multimethod meta-analysis of analytical and narrative processing](https://doi.org/10.1007/s11747-025-01095-4) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2025-03-20 | Davide Christian Orazi, Anne M. Hamby, Dennis Herhausen et al. |
| 5 | 16 | 0.8 | [Empowering GenAI stakeholders](https://doi.org/10.1007/s11747-025-01098-1) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2025-03-17 | Erik Hermann, Stefano Puntoni |

*Papers, newest first.*

| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-23 | [Managing the dual nature of customer engagement in product innovation: A sensegiving and sensemaking perspective](https://doi.org/10.1007/s11747-026-01206-9) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Zhenghao Michael Xia, Xiaodong Marcus Li, Kang Xie et al. | South China University of Technology; Sun Yat-sen University |
| 2026-10-21 | [Identifying and managing milestones in consumers’ goal journeys](https://doi.org/10.1007/s11747-026-01216-7) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Amanda Ann Garrison, Linda Price | Northern State University; University of Wyoming |
| 2026-10-21 | [Return on AI (RoAI): A framework for assessing AI investments in the marketing organization](https://doi.org/10.1007/s11747-026-01217-6) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Vamsi Krishna Kanuri, Adithya Pattabhiramaiah, Shrihari Sridhar | University of Notre Dame; Peachtree Orthopaedic Clinic; Texas A&M University |
| 2026-10-15 | [The ripple effects of customer orientation: Personal, vicarious, and temporal pathways to frontline employee well-being](https://doi.org/10.1007/s11747-026-01218-5) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Siddeeq M. Shabazz, Gabriel Gazzoli, Jin Ho Jung et al. | New Mexico State University; Ohio Northern University; Oklahoma State University; … |
| 2026-10-15 | [Pet-owner synchrony: Operationalization, application, and implications](https://doi.org/10.1007/s11747-026-01214-9) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Sunhee Choi, Wesley Friske, Mayukh Dass | Shippensburg University; Missouri State University; Texas Tech University |
| 2026-10-10 | [Can green innovations enhance competitive advantage?](https://doi.org/10.1007/s11747-026-01209-6) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | The Hoa Mai, Satheesh Seenivasan, David Sugianto Lie et al. | Monash University; University at Buffalo, State University of New York |
| 2026-10-08 | [Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches](https://doi.org/10.1007/s11747-026-01211-y) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Martin Heinberg, Mustapha Belkhouja, H.D. Yoon | University of Leeds; Grenoble Ecole de Management; Ecole des Hautes Etudes Commerciales du Nord |
| 2026-10-02 | [Symbolic promotions: Conceptualization and empirical investigation](https://doi.org/10.1007/s11747-026-01202-z) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Chloé Vanasse, François Anthony Carrillat, Renaud Legoux et al. | HEC Montréal; Griffith University; UNSW Sydney |
| 2026-09-28 | [Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets](https://doi.org/10.1007/s11747-026-01207-8) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Kaisa Koskela-Huotari, Suvi Nenonen, Chelsey Jo Huisman et al. | Stockholm School of Economics; Lappeenranta-Lahti University of Technology; Forestry Research Institute of Sweden |

## Cite this page

Scholar4AI. (2026). Journal of the Academy of Marketing Science. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science

```bibtex
@misc{scholar4ai-journals-journal-of-the-academy-of-marketing-science,
  author = {{Scholar4AI}},
  title = {Journal of the Academy of Marketing Science},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science}},
  urldate = {2026-10-26},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).