---
title: "Marketing Letters: 1 recent papers (last 30 days)"
description: "Marketing Letters published 1 papers in the last 30 days (2026-09-28 to 2026-10-27), ranking #284 of 339 journals."
url: https://scholar4ai.com/journals/marketing-letters
markdown_url: https://scholar4ai.com/journals/marketing-letters.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "Marketing Letters published 1 papers in the last 30 days (2026-09-28 to 2026-10-27), ranking #284 of 339 journals."
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-10-27T14:11:44+09:00
window: 2026-09-28 to 2026-10-27
source: OpenAlex (CC0)
---

# Marketing Letters

- 0 papers in the last 7 days
- category: Management
- publisher: Springer Science+Business Media
- ISSN 0923-0645

Back to the ranking: https://scholar4ai.com/rankings/journals.md

## Key findings

- Marketing Letters published 1 papers in the last 30 days (2026-09-28 to 2026-10-27), ranking #284 of 339 journals.
- Leading institutions: Rutgers, The State University of New Jersey (1) and Boston College (1).
- Countries: United States (1).
- From Oct 2023 to Sep 2026, Marketing Letters published 139 papers (4 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer choice” (13), “consumer behavior” (9) and “purchase intention” (9).
- Its most-cited paper of the period is “The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?” (2024-04-12), with 44 citations.

## The last 36 months

*Papers by publication date, Oct 2023 to Sep 2026*

| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---:|---:|---:|---:|
| 43 | 49 | 47 | 139 |

*Most frequent keywords, Oct 2023 to Sep 2026*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | consumer choice | 13 |
| 2 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 9 |
| 3 | purchase intention | 9 |
| 4 | purchase decision | 8 |
| 5 | consumer-brand relationships | 6 |
| 6 | charitable giving | 5 |
| 7 | consumer preferences | 5 |
| 8 | online reviews | 5 |
| 9 | variety seeking | 5 |
| 10 | brand equity | 4 |

*Most-cited papers published Oct 2023 to Sep 2026*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 44 | 1.4 | [The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?](https://doi.org/10.1007/s11002-024-09729-3) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 2024-04-12 | Balázs Kovács |
| 2 | 25 | 0.8 | [What you see is what you get: the impact of blockchain technology transparency on consumers](https://doi.org/10.1007/s11002-024-09723-9) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 2024-03-15 | Matilde Rapezzi, Gabriele Pizzi, Gian Luca Marzocchi |
| 3 | 19 | 0.8 | [A meta-analysis of the effects of sponsorship disclosure in influencer marketing](https://doi.org/10.1007/s11002-024-09757-z) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 2024-11-19 | Xia Liu, Hong Zhao |
| 4 | 15 | 0.4 | [Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?](https://doi.org/10.1007/s11002-023-09713-3) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 2024-01-04 | Robert Wilken, Julien Schmitt, Florian Dost et al. |
| 5 | 14 | 0.6 | [Impacts of generative AI on user contributions: evidence from a coding Q &A platform](https://doi.org/10.1007/s11002-024-09747-1) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 2024-09-18 | Xinyu Li, Keongtae Kim |

*Papers, newest first.*

| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-10 | [People or planet? Consumer responses to socially and environmentally responsible brands](https://doi.org/10.1007/s11002-026-09842-5) | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | Gunben Ceren Aksu, Ozum Zor, Gergana Y. Nenkov | Rutgers, The State University of New Jersey; Boston College |

## Cite this page

Scholar4AI. (2026). Marketing Letters. Journal Research Rankings. Retrieved October 27, 2026, from https://scholar4ai.com/journals/marketing-letters

```bibtex
@misc{scholar4ai-journals-marketing-letters,
  author = {{Scholar4AI}},
  title = {Marketing Letters},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/journals/marketing-letters}},
  urldate = {2026-10-27},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).