---
title: "Behavioral intention research: papers and trends"
description: "From 2017 to 2026 (so far), the keyword “behavioral intention” appeared in 890 papers in the tracked journals, most of them in tourism and hospitality (227), management (173) and marketing (144)."
url: https://scholar4ai.com/keywords/behavioral-intention
markdown_url: https://scholar4ai.com/keywords/behavioral-intention.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “behavioral intention” appeared in 890 papers in the tracked journals, most of them in tourism and hospitality (227), management (173) and marketing (144). (as of 2026-11-03)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-03T18:03:37+09:00
window: 2026-10-05 to 2026-11-03
source: OpenAlex (CC0)
---

# Papers on “behavioral intention”

Research on “behavioral intention” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “behavioral intention” appeared in 890 papers in the tracked journals, most of them in tourism and hospitality (227), management (173) and marketing (144).
- 112 of them were published in 2025, against 52 in 2017.
- Since 2023, the institutions with the most of these papers were Hanyang University (10), Sejong University (10) and Macau University of Science and Technology (8).
- The journals publishing most of them were International Journal of Hospitality Management (35), Journal of Retailing and Consumer Services (26) and Technological Forecasting and Social Change (19).
- The most-cited of them is “Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model” (Information Systems Frontiers, 2017), with 2,133 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 11 | 23 | 18 | 29 | 26 | 20 | 21 | 30 | 33 | 16 |
| [Management](https://scholar4ai.com/categories/management.md) | 9 | 11 | 11 | 10 | 19 | 27 | 24 | 23 | 22 | 17 |
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 7 | 12 | 13 | 13 | 21 | 15 | 19 | 12 | 12 | 20 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 18 | 12 | 12 | 10 | 14 | 18 | 15 | 13 | 11 | 15 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 1 | 9 | 3 | 8 | 12 | 15 | 8 | 9 | 7 | 14 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 3 | 2 | 3 | 3 | 4 | 3 | 3 | 6 | 8 | 8 |
| [Higher Education and Research](https://scholar4ai.com/categories/higher-education-and-research.md) | 2 | 2 | 2 | 0 | 2 | 2 | 5 | 9 | 10 | 7 |
| [AI](https://scholar4ai.com/categories/ai.md) | 1 | 1 | 3 | 1 | 1 | 0 | 0 | 0 | 5 | 3 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 3 | 0 | 0 | 1 | 1 | 2 | 2 | 2 | 3 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 0 | 1 | 2 | 0 | 1 | 0 | 1 | 1 | 2 | 1 |
| All categories | 52 | 76 | 67 | 74 | 101 | 101 | 98 | 105 | 112 | 104 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 35 |
| 2 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 26 |
| 3 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 19 |
| 4 | [Journal of Hospitality and Tourism Management](https://scholar4ai.com/journals/journal-of-hospitality-and-tourism-management.md) | 19 |
| 5 | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 18 |
| 6 | [Research in Transportation Business & Management](https://scholar4ai.com/journals/research-in-transportation-business-management.md) | 17 |
| 7 | [Computers and Education Artificial Intelligence](https://scholar4ai.com/journals/computers-and-education-artificial-intelligence.md) | 14 |
| 8 | [Telematics and Informatics Reports](https://scholar4ai.com/journals/telematics-and-informatics-reports.md) | 14 |
| 9 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 12 |
| 10 | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 11 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Hanyang University](https://scholar4ai.com/institutions/hanyang-university.md) | 10 |
| 2 | [Sejong University](https://scholar4ai.com/institutions/sejong-university.md) | 10 |
| 3 | [Macau University of Science and Technology](https://scholar4ai.com/institutions/macau-university-of-science-and-technology.md) | 8 |
| 4 | [University of Johannesburg](https://scholar4ai.com/institutions/university-of-johannesburg.md) | 8 |
| 5 | [Kyung Hee University](https://scholar4ai.com/institutions/kyung-hee-university.md) | 7 |
| 6 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 6 |
| 7 | King Fahd University of Petroleum and Minerals | 6 |
| 8 | University of South Carolina | 6 |
| 9 | Audencia Business School | 5 |
| 10 | [Shenzhen University](https://scholar4ai.com/institutions/shenzhen-university.md) | 5 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 89 |
| 2 | United States | 70 |
| 3 | South Korea | 46 |
| 4 | India | 44 |
| 5 | United Kingdom | 31 |
| 6 | Germany | 23 |
| 7 | Malaysia | 22 |
| 8 | Australia | 18 |
| 9 | France | 18 |
| 10 | Saudi Arabia | 18 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | social influence | 76 |
| 2 | performance expectancy | 66 |
| 3 | perceived usefulness | 64 |
| 4 | technology acceptance | 60 |
| 5 | [technology adoption](https://scholar4ai.com/keywords/technology-adoption.md) | 58 |
| 6 | technology acceptance model | 55 |
| 7 | perceived ease of use | 50 |
| 8 | [trust](https://scholar4ai.com/keywords/trust.md) | 45 |
| 9 | UTAUT | 43 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 2,133 | 18.9 | [Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model](https://doi.org/10.1007/s10796-017-9774-y) | [Information Systems Frontiers](https://scholar4ai.com/journals/information-systems-frontiers.md) | 2017-06-07 | Yogesh Kumar Dwivedi, Nripendra Pratap Rana, Anand Jeyaraj et al. |
| 2 | 1,593 | 13.6 | [Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust](https://doi.org/10.1016/j.ijinfomgt.2017.01.002) | [International Journal of Information Management](https://scholar4ai.com/journals/international-journal-of-information-management.md) | 2017-01-19 | Ali Abdallah Alalwan, Yogesh Kumar Dwivedi, Nripendra Pratap Rana |
| 3 | 1,333 | 13.4 | [Influencers on Instagram: Antecedents and consequences of opinion leadership](https://doi.org/10.1016/j.jbusres.2018.07.005) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 2018-07-20 | Luis V. Casaló, Carlos Flavián, Sergio Ibáñez‐Sánchez |
| 4 | 1,028 | 22.0 | [What factors contribute to the acceptance of artificial intelligence? A systematic review](https://doi.org/10.1016/j.tele.2022.101925) | [Telematics and Informatics](https://scholar4ai.com/journals/telematics-and-informatics.md) | 2022-12-14 | Sage Kelly, Sherrie-Anne Kaye, Óscar Oviedo-Trespalacios |
| 5 | 744 | 8.7 | [Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs](https://doi.org/10.1016/j.ijinfomgt.2019.08.005) | [International Journal of Information Management](https://scholar4ai.com/journals/international-journal-of-information-management.md) | 2019-09-04 | Lai‐Wan Wong, Lai-Ying Leong, Jun-Jie Hew et al. |

## Cite this page

Scholar4AI. (2026). Papers on “behavioral intention”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/behavioral-intention

```bibtex
@misc{scholar4ai-keywords-behavioral-intention,
  author = {{Scholar4AI}},
  title = {Papers on “behavioral intention”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/behavioral-intention}},
  urldate = {2026-11-03},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).