---
title: "Consumer attitudes research: papers and trends"
description: "From 2017 to 2026 (so far), the keyword “consumer attitudes” appeared in 634 papers in the tracked journals, most of them in marketing (222), management (157) and tourism and hospitality (83)."
url: https://scholar4ai.com/keywords/consumer-attitudes
markdown_url: https://scholar4ai.com/keywords/consumer-attitudes.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “consumer attitudes” appeared in 634 papers in the tracked journals, most of them in marketing (222), management (157) and tourism and hospitality (83). (as of 2026-11-05)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-05T06:02:37+09:00
window: 2026-10-07 to 2026-11-05
source: OpenAlex (CC0)
---

# Papers on “consumer attitudes”

[Browse research topics](https://scholar4ai.com/keywords/directory.md)

Research on “consumer attitudes” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “consumer attitudes” appeared in 634 papers in the tracked journals, most of them in marketing (222), management (157) and tourism and hospitality (83).
- 61 of them were published in 2025, against 55 in 2017.
- Since 2023, the institutions with the most of these papers were Sejong University (9), Kyung Hee University (5) and Macau University of Science and Technology (5).
- The journals publishing most of them were Journal of Retailing and Consumer Services (45), International Journal of Hospitality Management (31) and Journal of Business Research (27).
- The most-cited of them is “Consumer behavior and purchase intention for organic food: A review and research agenda” (Journal of Retailing and Consumer Services, 2017), with 1,029 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 14 | 23 | 21 | 17 | 24 | 25 | 24 | 31 | 23 | 20 |
| [Management](https://scholar4ai.com/categories/management.md) | 22 | 8 | 19 | 8 | 18 | 18 | 16 | 27 | 12 | 9 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 5 | 4 | 7 | 8 | 8 | 12 | 7 | 13 | 10 | 9 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 5 | 7 | 7 | 6 | 8 | 10 | 8 | 10 | 5 | 2 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 5 | 3 | 7 | 8 | 7 | 4 | 6 | 5 | 5 | 9 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 2 | 1 | 2 | 1 | 3 | 3 | 5 | 2 | 4 | 1 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 3 | 0 | 2 |
| [Statistics](https://scholar4ai.com/categories/statistics.md) | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 2 | 2 |
| [AI](https://scholar4ai.com/categories/ai.md) | 0 | 2 | 0 | 0 | 2 | 0 | 1 | 0 | 0 | 0 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| All categories | 55 | 48 | 64 | 48 | 71 | 73 | 68 | 92 | 61 | 54 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 45 |
| 2 | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 31 |
| 3 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 27 |
| 4 | [Cleaner and Responsible Consumption](https://scholar4ai.com/journals/cleaner-and-responsible-consumption.md) | 19 |
| 5 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 10 |
| 6 | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 10 |
| 7 | [Agricultural and Food Economics](https://scholar4ai.com/journals/agricultural-and-food-economics.md) | 9 |
| 8 | [Computers in Human Behavior](https://scholar4ai.com/journals/computers-in-human-behavior.md) | 7 |
| 9 | [Quality & Quantity](https://scholar4ai.com/journals/quality-quantity.md) | 5 |
| 10 | [Electronic Commerce Research](https://scholar4ai.com/journals/electronic-commerce-research.md) | 5 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Sejong University](https://scholar4ai.com/institutions/sejong-university.md) | 9 |
| 2 | [Kyung Hee University](https://scholar4ai.com/institutions/kyung-hee-university.md) | 5 |
| 3 | [Macau University of Science and Technology](https://scholar4ai.com/institutions/macau-university-of-science-and-technology.md) | 5 |
| 4 | [University of Johannesburg](https://scholar4ai.com/institutions/university-of-johannesburg.md) | 5 |
| 5 | Washington State University | 5 |
| 6 | King Abdulaziz University | 4 |
| 7 | Sunway University | 4 |
| 8 | [University of Naples Federico II](https://scholar4ai.com/institutions/university-of-naples-federico-ii.md) | 4 |
| 9 | University of South Carolina | 4 |
| 10 | Chongqing Technology and Business University | 3 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | United States | 60 |
| 2 | China | 49 |
| 3 | India | 31 |
| 4 | United Kingdom | 26 |
| 5 | South Korea | 23 |
| 6 | Italy | 17 |
| 7 | Germany | 16 |
| 8 | Saudi Arabia | 14 |
| 9 | Australia | 13 |
| 10 | France | 13 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [purchase intention](https://scholar4ai.com/keywords/purchase-intention.md) | 61 |
| 2 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 30 |
| 3 | [theory of planned behavior](https://scholar4ai.com/keywords/theory-of-planned-behavior.md) | 23 |
| 4 | [sustainable consumption](https://scholar4ai.com/keywords/sustainable-consumption.md) | 19 |
| 5 | [behavioral intention](https://scholar4ai.com/keywords/behavioral-intention.md) | 16 |
| 6 | perceived behavioral control | 16 |
| 7 | subjective norms | 16 |
| 8 | [moderating effect](https://scholar4ai.com/keywords/moderating-effect.md) | 13 |
| 9 | [risk perception](https://scholar4ai.com/keywords/risk-perception.md) | 13 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 1,029 | 9.1 | [Consumer behavior and purchase intention for organic food: A review and research agenda](https://doi.org/10.1016/j.jretconser.2017.06.004) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2017-06-14 | Jyoti Rana, Justin Paul |
| 2 | 691 | 8.0 | [The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement](https://doi.org/10.1016/j.jretconser.2019.101934) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2019-08-30 | Hyun Jung Park, Lin Li |
| 3 | 468 | 8.5 | [Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust](https://doi.org/10.1016/j.jretconser.2022.102988) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2022-03-30 | Taewoo Roh, Junhee Seok, Yaeri Kim |
| 4 | 436 | 3.8 | [What are the barriers to widespread adoption of battery electric vehicles? A survey of public perception in Tianjin, China](https://doi.org/10.1016/j.tranpol.2017.03.001) | [Transport Policy](https://scholar4ai.com/journals/transport-policy.md) | 2017-03-09 | Zhen-Yu She, Qing Sun, Jia-Jun Ma et al. |
| 5 | 433 | 4.5 | [Values and ascribed responsibility to predict consumers' attitude and concern towards green hotel visit intention](https://doi.org/10.1016/j.jbusres.2018.11.021) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 2018-11-22 | Vivek Kumar Verma, Bibhas Chandra, Sumit Kumar |

## Cite this page

Scholar4AI. (2026). Papers on “consumer attitudes”. Journal and Conference Research Rankings. Retrieved November 5, 2026, from https://scholar4ai.com/keywords/consumer-attitudes

```bibtex
@misc{scholar4ai-keywords-consumer-attitudes,
  author = {{Scholar4AI}},
  title = {Papers on “consumer attitudes”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/consumer-attitudes}},
  urldate = {2026-11-05},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).