--- title: "“consumer behavior”: 24 recent papers (last 30 days)" description: "The keyword “consumer behavior” appeared in 24 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #16 of 12,658 keywords." url: https://scholar4ai.com/keywords/consumer-behavior markdown_url: https://scholar4ai.com/keywords/consumer-behavior.md license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/) share_text: "The keyword “consumer behavior” appeared in 24 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #16 of 12,658 keywords." data_url: https://scholar4ai.com/data/rankings.json updated: 2026-10-26T14:32:25+09:00 window: 2026-09-27 to 2026-10-26 source: OpenAlex (CC0) --- # Papers on “consumer behavior” - 3 papers in the last 7 days Back to the ranking: https://scholar4ai.com/rankings/keywords.md ## Key findings - The keyword “consumer behavior” appeared in 24 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #16 of 12,658 keywords. - Most of them appeared in Journal of Retailing and Consumer Services (14), Journal of Business Research (2) and Journal of the Academy of Marketing Science (2). - Leading institutions: Philipps University of Marburg (2), Zhejiang University of Technology (1) and Macau University of Science and Technology (1). - Countries: China (5), United States (4) and United Kingdom (4). - Often studied together with “purchase intention” (4), “influencer marketing” (3) and “omnichannel retail” (3). *Papers, newest first.* | Date | Title | Journal | Authors | Affiliations | |---|---|---|---|---| | 2026-10-22 | [“Beauty” versus “threat”: how awe influences the desire for luxury goods](https://doi.org/10.1016/j.jbusres.2026.116621) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | Yan Gong, Lei Zhao, Wenjuan Guo et al. | Zhejiang University of Technology; Macau University of Science and Technology | | 2026-10-21 | [Identifying and managing milestones in consumers’ goal journeys](https://doi.org/10.1007/s11747-026-01216-7) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Amanda Ann Garrison, Linda Price | Northern State University; University of Wyoming | | 2026-10-20 | [When virtual falls short: How influencer type and message congruence shape green purchase intentions](https://doi.org/10.1016/j.jretconser.2026.105185) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Mengning Feng, Luping Sun, Sisi Xiao et al. | | | 2026-10-19 | [Descriptive or injunctive? The interactive effects of influencer type and social norms on alternative protein purchase intention](https://doi.org/10.1016/j.jretconser.2026.105167) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Liyun Liu, Kun Zhang, Yaning Zhang et al. | | | 2026-10-17 | [Persuasive triggers and psychological pathways: Unplanned purchase behavior in live-streaming blind box commerce](https://doi.org/10.1016/j.jretconser.2026.105168) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Inwon Kang, Shuai Wei | Kyung Hee University | | 2026-10-16 | [The upside of Mess: conceptualising (dis)order as a dynamic family resource](https://doi.org/10.1016/j.jbusres.2026.116581) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | Jamal Abarashi, Prabash Aminda Edirisingha, Amy Errmann | Auckland University of Technology; Northumbria University | | 2026-10-15 | [Crowding and green choice: Understanding a U-shaped relationship in China’s organic food market](https://doi.org/10.1016/j.jretconser.2026.105157) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Gaojie Pan, Jun Wang, Hongde Liu | Beihang University | | 2026-10-15 | [Economic Inequality Reduces Sustainable Consumption: Cross-National and Experimental Evidence and Psychological Mechanisms](https://doi.org/10.1007/s10551-026-06437-y) | [Journal of Business Ethics](https://scholar4ai.com/journals/journal-of-business-ethics.md) | Steven A. Brieger, Jacob Hörisch, Xinyu Zhang | NEOMA Business School; Leuphana University of Lüneburg; University of Sussex | | 2026-10-14 | [Revisiting luxury value: how multidimensional perceptions shape attitudes and purchase intentions across generations](https://doi.org/10.1057/s41270-026-00552-5) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Andrzej Szymkowiak, Marcin Adam Antoniak | Poznań University of Economics and Business; Czech University of Life Sciences Prague | | 2026-10-13 | [Mapping and characterising channel-based customer segments along the customer journey: a systematic literature review](https://doi.org/10.1057/s41270-026-00538-3) | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | Rafaela Schwarz | Philipps University of Marburg | | 2026-10-10 | [Consumer sophistication and firm strategy when social feedback is untrustworthy](https://doi.org/10.1016/j.jebo.2026.107794) | [Journal of Economic Behavior & Organization](https://scholar4ai.com/journals/journal-of-economic-behavior-organization.md) | Bikram P. Ghosh, Michael R. Galbreth | University of Arizona; University of Tennessee at Knoxville | | 2026-10-08 | [Why (not) subscribe? Drivers and barriers of grocery replenishment subscriptions](https://doi.org/10.1016/j.jretconser.2026.105136) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Jonas Falk, Bastian Popp | Saarland University | | 2026-10-08 | [Chatbot service quality in omnichannel retailing: Effects of ChatbotSQ on decision confidence and customer behavior](https://doi.org/10.1016/j.jretconser.2026.105151) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Fatimah Ali Abbas, Jamie Carlson, Syed Mahmudur Rahman et al. | University of Newcastle Australia; Jazan University; Macquarie University; … | | 2026-10-08 | [Moral obligation or personal benefit? Explaining consumers' regular use intentions for digital product passports](https://doi.org/10.1007/s12525-026-00940-w) | [Electronic Markets](https://scholar4ai.com/journals/electronic-markets.md) | Oliver Behn, Johannes Wichmann, Michael Leyer | Philipps University of Marburg; University of Göttingen; Queensland University of Technology | | 2026-10-07 | [When perception meets reality: explaining measured food waste through consumer behavior in a university dining hall](https://doi.org/10.1016/j.jretconser.2026.105154) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Fernanda Branco Lyra Porto, Lucas Rodrigues Deliberador, Mário Otávio Batalha et al. | Universidade Federal de São Carlos; Universidade Federal da Grande Dourados | | 2026-10-06 | [Identity politics, partisan sentiment and household spending](https://doi.org/10.1016/j.jpubeco.2026.105799) | [Journal of Public Economics](https://scholar4ai.com/journals/journal-of-public-economics.md) | Arkadev Ghosh, Aruni Mitra, Ronit Mukherji | National Bureau of Economic Research; Duke University; University of Manchester; … | | 2026-10-05 | [From personality to prestige: A dual-method analysis of masstige consumption using PLS-SEM and fsQCA](https://doi.org/10.1016/j.jretconser.2026.105150) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Mirza Mohammad Didarul Alam, Robaka Shamsher, Davoud Nikbin | Sultan Qaboos University; Chittagong Independent University | | 2026-10-05 | [The allure of imperfection: How ugly-cute aesthetics drive purchase intentions](https://doi.org/10.1016/j.jretconser.2026.105139) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Xinyi Li, Hongyu Meng | Xiamen University; Xiamen University of Technology; Chongqing Technology and Business University | | 2026-10-05 | [When products speak: The effects of product-as-subject anthropomorphic communication on consumer responses to carted products](https://doi.org/10.1016/j.jretconser.2026.105132) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Yafeng Fan, Mengru Wang, Xiadan Zhang et al. | Minzu University of China; Jinan University | | 2026-10-05 | [Who eats matters: How eating-agent identity in short-form retail videos influences consumers’ purchase intentions](https://doi.org/10.1016/j.jretconser.2026.105148) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Zhichen Hu, Yu-Hao Zheng, Wei Zhang et al. | Guangxi Minzu University; Xi'an Jiaotong University; Xi'an University of Technology | | 2026-10-05 | [The impact of omni-channel strategies on consumer behavior in sport product purchases](https://doi.org/10.1016/j.jretconser.2026.105147) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Sardar Mohammadi, Seyed Mohammad Javad Razavi, Manuel Alonso Dos Santos | University of Kurdistan | | 2026-10-02 | [From image to action: How social proof turns brand image into repurchase intention](https://doi.org/10.1016/j.jretconser.2026.105142) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Chin‐Ching Yin, K.-A. Do, Yu‐Lun Liu | National Taipei University of Technology; University of Kent | | 2026-10-02 | [Beyond sales: Seller explanation, product availability, and returns in livestream commerce](https://doi.org/10.1016/j.jretconser.2026.105145) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | Jingyun Hu | University of South Carolina Upstate | | 2026-10-02 | [Symbolic promotions: Conceptualization and empirical investigation](https://doi.org/10.1007/s11747-026-01202-z) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | Chloé Vanasse, François Anthony Carrillat, Renaud Legoux et al. | HEC Montréal; Griffith University; UNSW Sydney | ## Cite this page Scholar4AI. (2026). Papers on “consumer behavior”. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/keywords/consumer-behavior ```bibtex @misc{scholar4ai-keywords-consumer-behavior, author = {{Scholar4AI}}, title = {Papers on “consumer behavior”}, year = {2026}, howpublished = {\url{https://scholar4ai.com/keywords/consumer-behavior}}, urldate = {2026-10-26}, note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0} } ``` License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).