---
title: "Consumer trust research: papers, trends and top journals"
description: "From 2017 to 2026 (so far), the keyword “consumer trust” appeared in 637 papers in the tracked journals, most of them in marketing (186), management (136) and information systems (123)."
url: https://scholar4ai.com/keywords/consumer-trust
markdown_url: https://scholar4ai.com/keywords/consumer-trust.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “consumer trust” appeared in 637 papers in the tracked journals, most of them in marketing (186), management (136) and information systems (123). (as of 2026-11-03)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-03T18:03:37+09:00
window: 2026-10-05 to 2026-11-03
source: OpenAlex (CC0)
---

# Papers on “consumer trust”

Research on “consumer trust” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “consumer trust” appeared in 637 papers in the tracked journals, most of them in marketing (186), management (136) and information systems (123).
- 107 of them were published in 2025, against 27 in 2017.
- Since 2023, the institutions with the most of these papers were Xi'an Jiaotong University (8), Hong Kong Polytechnic University (7) and Korea University (7).
- The journals publishing most of them were Journal of Retailing and Consumer Services (73), Journal of Business Research (23) and Electronic Commerce Research (19).
- The most-cited of them is “The role of live streaming in building consumer trust and engagement with social commerce sellers” (Journal of Business Research, 2018), with 1,472 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 11 | 9 | 12 | 13 | 16 | 19 | 18 | 25 | 27 | 36 |
| [Management](https://scholar4ai.com/categories/management.md) | 9 | 9 | 11 | 12 | 6 | 15 | 21 | 14 | 20 | 19 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 4 | 13 | 5 | 8 | 11 | 14 | 12 | 18 | 21 | 17 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 0 | 0 | 1 | 0 | 1 | 6 | 15 | 5 | 15 | 18 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 0 | 7 | 5 | 6 | 7 | 8 | 2 | 7 | 13 | 5 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 0 | 6 | 1 | 4 | 2 | 2 | 6 | 4 | 5 | 6 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 0 | 0 | 4 | 1 | 3 | 2 | 1 | 3 | 4 |
| [AI](https://scholar4ai.com/categories/ai.md) | 3 | 0 | 0 | 2 | 1 | 1 | 1 | 1 | 2 | 4 |
| [Accounting](https://scholar4ai.com/categories/accounting.md) | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| All categories | 27 | 44 | 36 | 49 | 45 | 68 | 77 | 75 | 107 | 109 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 73 |
| 2 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 23 |
| 3 | [Electronic Commerce Research](https://scholar4ai.com/journals/electronic-commerce-research.md) | 19 |
| 4 | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 14 |
| 5 | [Future Business Journal](https://scholar4ai.com/journals/future-business-journal.md) | 14 |
| 6 | [Electronic Commerce Research and Applications](https://scholar4ai.com/journals/electronic-commerce-research-and-applications.md) | 12 |
| 7 | [Transportation Research Part E Logistics and Transportation Review](https://scholar4ai.com/journals/transportation-research-part-e-logistics-and-transportation-review.md) | 10 |
| 8 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 8 |
| 9 | [Journal of Open Innovation Technology Market and Complexity](https://scholar4ai.com/journals/journal-of-open-innovation-technology-market-and-complexity.md) | 8 |
| 10 | [Research in Transportation Business & Management](https://scholar4ai.com/journals/research-in-transportation-business-management.md) | 8 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Xi'an Jiaotong University](https://scholar4ai.com/institutions/xi-an-jiaotong-university.md) | 8 |
| 2 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 7 |
| 3 | [Korea University](https://scholar4ai.com/institutions/korea-university.md) | 7 |
| 4 | [Hainan University](https://scholar4ai.com/institutions/hainan-university.md) | 6 |
| 5 | National Economics University | 6 |
| 6 | Universidade Nova de Lisboa | 6 |
| 7 | [Shanghai University](https://scholar4ai.com/institutions/shanghai-university.md) | 5 |
| 8 | [University of Turin](https://scholar4ai.com/institutions/university-of-turin.md) | 5 |
| 9 | [Dalian University of Technology](https://scholar4ai.com/institutions/dalian-university-of-technology.md) | 4 |
| 10 | FPT University | 4 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 128 |
| 2 | United States | 66 |
| 3 | India | 36 |
| 4 | United Kingdom | 33 |
| 5 | Australia | 20 |
| 6 | South Korea | 20 |
| 7 | Malaysia | 19 |
| 8 | Italy | 16 |
| 9 | France | 14 |
| 10 | Saudi Arabia | 14 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [purchase intention](https://scholar4ai.com/keywords/purchase-intention.md) | 48 |
| 2 | [blockchain](https://scholar4ai.com/keywords/blockchain.md) | 32 |
| 3 | [customer satisfaction](https://scholar4ai.com/keywords/customer-satisfaction.md) | 30 |
| 4 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 26 |
| 5 | [customer engagement](https://scholar4ai.com/keywords/customer-engagement.md) | 26 |
| 6 | customer loyalty | 23 |
| 7 | [online reviews](https://scholar4ai.com/keywords/online-reviews.md) | 23 |
| 8 | [e-commerce](https://scholar4ai.com/keywords/e-commerce.md) | 21 |
| 9 | stimulus-organism-response model | 18 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 1,472 | 15.0 | [The role of live streaming in building consumer trust and engagement with social commerce sellers](https://doi.org/10.1016/j.jbusres.2018.08.032) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 2018-09-01 | Apiradee Wongkitrungrueng, Nuttapol Assarut |
| 2 | 656 | 10.4 | [Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective](https://doi.org/10.1016/j.im.2021.103509) | [Information & Management](https://scholar4ai.com/journals/information-management.md) | 2021-07-27 | Benjiang Lu, Zhenjiao Chen |
| 3 | 602 | 5.2 | [Shopper-Facing Retail Technology: A Retailer Adoption Decision Framework Incorporating Shopper Attitudes and Privacy Concerns](https://doi.org/10.1016/j.jretai.2016.12.006) | [Journal of Retailing](https://scholar4ai.com/journals/journal-of-retailing.md) | 2017-02-14 | J. Jeffrey Inman, Hristina Dzhogleva Nikolova |
| 4 | 558 | 7.7 | [Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda](https://doi.org/10.1016/j.jbusres.2020.10.044) | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 2020-11-02 | Mekhail Mustak, Joni O. Salminen, Loïc Plé et al. |
| 5 | 524 | 6.8 | [Customer engagement in social media: a framework and meta-analysis](https://doi.org/10.1007/s11747-020-00731-5) | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 2020-05-27 | Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto et al. |

## Cite this page

Scholar4AI. (2026). Papers on “consumer trust”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/consumer-trust

```bibtex
@misc{scholar4ai-keywords-consumer-trust,
  author = {{Scholar4AI}},
  title = {Papers on “consumer trust”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/consumer-trust}},
  urldate = {2026-11-03},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).