---
title: "E-commerce research: papers, trends and top journals"
description: "From 2017 to 2026 (so far), the keyword “e-commerce” appeared in 1,232 papers in the tracked journals, most of them in information systems (395), operations research (194) and marketing (189)."
url: https://scholar4ai.com/keywords/e-commerce
markdown_url: https://scholar4ai.com/keywords/e-commerce.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “e-commerce” appeared in 1,232 papers in the tracked journals, most of them in information systems (395), operations research (194) and marketing (189). (as of 2026-11-03)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-03T18:03:37+09:00
window: 2026-10-05 to 2026-11-03
source: OpenAlex (CC0)
---

# Papers on “e-commerce”

Research on “e-commerce” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “e-commerce” appeared in 1,232 papers in the tracked journals, most of them in information systems (395), operations research (194) and marketing (189).
- 177 of them were published in 2025, against 79 in 2017.
- Since 2023, the institutions with the most of these papers were Sichuan University (13), Hefei University of Technology (10) and Hong Kong Polytechnic University (8).
- The journals publishing most of them were Journal of Retailing and Consumer Services (71), Electronic Commerce Research (68) and Electronic Commerce Research and Applications (35).
- The most-cited of them is “AI-based chatbots in customer service and their effects on user compliance” (Electronic Markets, 2020), with 1,194 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 36 | 32 | 38 | 45 | 36 | 39 | 49 | 44 | 40 | 36 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 9 | 12 | 12 | 13 | 19 | 28 | 20 | 25 | 35 | 21 |
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 8 | 9 | 19 | 17 | 18 | 21 | 15 | 31 | 28 | 23 |
| [Management](https://scholar4ai.com/categories/management.md) | 7 | 9 | 7 | 11 | 24 | 35 | 19 | 23 | 20 | 11 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 6 | 7 | 4 | 9 | 16 | 12 | 31 | 17 | 21 | 10 |
| [AI](https://scholar4ai.com/categories/ai.md) | 11 | 8 | 9 | 10 | 14 | 11 | 14 | 5 | 26 | 6 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 1 | 2 | 2 | 2 | 4 | 2 | 2 | 7 | 7 | 4 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 0 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| [Accounting](https://scholar4ai.com/categories/accounting.md) | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 | 0 |
| [Higher Education and Research](https://scholar4ai.com/categories/higher-education-and-research.md) | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| All categories | 79 | 81 | 92 | 110 | 131 | 148 | 150 | 152 | 177 | 112 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 71 |
| 2 | [Electronic Commerce Research](https://scholar4ai.com/journals/electronic-commerce-research.md) | 68 |
| 3 | [Electronic Commerce Research and Applications](https://scholar4ai.com/journals/electronic-commerce-research-and-applications.md) | 35 |
| 4 | [Decision Support Systems](https://scholar4ai.com/journals/decision-support-systems.md) | 17 |
| 5 | [Expert Systems with Applications](https://scholar4ai.com/journals/expert-systems-with-applications.md) | 17 |
| 6 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 15 |
| 7 | [Electronic Markets](https://scholar4ai.com/journals/electronic-markets.md) | 15 |
| 8 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 13 |
| 9 | [International Journal of Production Economics](https://scholar4ai.com/journals/international-journal-of-production-economics.md) | 12 |
| 10 | [Transportation Research Part A Policy and Practice](https://scholar4ai.com/journals/transportation-research-part-a-policy-and-practice.md) | 12 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Sichuan University](https://scholar4ai.com/institutions/sichuan-university.md) | 13 |
| 2 | [Hefei University of Technology](https://scholar4ai.com/institutions/hefei-university-of-technology.md) | 10 |
| 3 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 8 |
| 4 | [Tsinghua University](https://scholar4ai.com/institutions/tsinghua-university.md) | 8 |
| 5 | [Zhejiang University](https://scholar4ai.com/institutions/zhejiang-university.md) | 8 |
| 6 | [Central South University](https://scholar4ai.com/institutions/central-south-university.md) | 7 |
| 7 | NOVA School of Business and Economics | 7 |
| 8 | [Sungkyunkwan University](https://scholar4ai.com/institutions/sungkyunkwan-university.md) | 7 |
| 9 | [Sunway University](https://scholar4ai.com/institutions/sunway-university.md) | 7 |
| 10 | [Tianjin University](https://scholar4ai.com/institutions/tianjin-university.md) | 7 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 237 |
| 2 | United States | 93 |
| 3 | India | 54 |
| 4 | Germany | 38 |
| 5 | United Kingdom | 38 |
| 6 | Australia | 28 |
| 7 | Spain | 25 |
| 8 | South Korea | 24 |
| 9 | Italy | 20 |
| 10 | Hong Kong | 17 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 55 |
| 2 | [online reviews](https://scholar4ai.com/keywords/online-reviews.md) | 43 |
| 3 | [COVID-19 pandemic](https://scholar4ai.com/keywords/covid-19-pandemic.md) | 35 |
| 4 | [purchase decision](https://scholar4ai.com/keywords/purchase-decision.md) | 34 |
| 5 | [purchase intention](https://scholar4ai.com/keywords/purchase-intention.md) | 32 |
| 6 | online shopping | 30 |
| 7 | [customer satisfaction](https://scholar4ai.com/keywords/customer-satisfaction.md) | 27 |
| 8 | [China](https://scholar4ai.com/keywords/china.md) | 24 |
| 9 | online retail | 24 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 1,194 | 15.0 | [AI-based chatbots in customer service and their effects on user compliance](https://doi.org/10.1007/s12525-020-00414-7) | [Electronic Markets](https://scholar4ai.com/journals/electronic-markets.md) | 2020-03-17 | Martin Adam, Michael Wessel, Alexander Benlian |
| 2 | 707 | 8.3 | [Digitalization and economic growth: A comparative analysis of Sub-Saharan Africa and OECD economies](https://doi.org/10.1016/j.telpol.2019.101856) | [Telecommunications Policy](https://scholar4ai.com/journals/telecommunications-policy.md) | 2019-09-26 | Godwin Aloyce Myovella, Mehmet Karaçuka, Justus Haucap |
| 3 | 631 | 8.6 | [Last-mile delivery concepts: a survey from an operational research perspective](https://doi.org/10.1007/s00291-020-00607-8) | [OR Spectrum](https://scholar4ai.com/journals/or-spectrum.md) | 2020-09-21 | Nils Boysen, Stefan Fedtke, Stefan Schwerdfeger |
| 4 | 602 | 6.6 | [Measuring social media influencer index- insights from facebook, Twitter and Instagram](https://doi.org/10.1016/j.jretconser.2019.03.012) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2019-03-26 | Anuja Arora, Shivam Bansal, Chandra Shekhar Kandpal et al. |
| 5 | 586 | 5.5 | [The Impact of Digital Transformation on the Retailing Value Chain](https://doi.org/10.1016/j.ijresmar.2018.12.002) | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 2018-01-01 | Werner Reinartz, Nico Wiegand, Monika Imschloß |

## Cite this page

Scholar4AI. (2026). Papers on “e-commerce”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/e-commerce

```bibtex
@misc{scholar4ai-keywords-e-commerce,
  author = {{Scholar4AI}},
  title = {Papers on “e-commerce”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/e-commerce}},
  urldate = {2026-11-03},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).