---
title: "Purchase decision research: papers and trends"
description: "From 2017 to 2026 (so far), the keyword “purchase decision” appeared in 786 papers in the tracked journals, most of them in marketing (247), information systems (169) and management (139)."
url: https://scholar4ai.com/keywords/purchase-decision
markdown_url: https://scholar4ai.com/keywords/purchase-decision.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “purchase decision” appeared in 786 papers in the tracked journals, most of them in marketing (247), information systems (169) and management (139). (as of 2026-11-03)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-03T18:03:37+09:00
window: 2026-10-05 to 2026-11-03
source: OpenAlex (CC0)
---

# Papers on “purchase decision”

Research on “purchase decision” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “purchase decision” appeared in 786 papers in the tracked journals, most of them in marketing (247), information systems (169) and management (139).
- 92 of them were published in 2025, against 59 in 2017.
- Since 2023, the institutions with the most of these papers were Hong Kong Polytechnic University (10), Sichuan University (8) and Nankai University (6).
- The journals publishing most of them were Journal of Retailing and Consumer Services (65), Journal of Business Research (28) and Electronic Commerce Research (20).
- The most-cited of them is “YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise” (Journal of Retailing and Consumer Services, 2019), with 556 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 15 | 13 | 26 | 27 | 38 | 17 | 26 | 29 | 29 | 27 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 13 | 11 | 11 | 13 | 16 | 13 | 26 | 21 | 22 | 23 |
| [Management](https://scholar4ai.com/categories/management.md) | 7 | 10 | 12 | 10 | 18 | 24 | 11 | 15 | 17 | 15 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 5 | 5 | 6 | 7 | 13 | 11 | 7 | 4 | 6 | 7 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 11 | 4 | 6 | 4 | 3 | 7 | 7 | 4 | 9 | 4 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 1 | 7 | 3 | 6 | 7 | 9 | 8 | 8 | 1 | 5 |
| [AI](https://scholar4ai.com/categories/ai.md) | 5 | 2 | 1 | 2 | 4 | 2 | 4 | 1 | 4 | 1 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 1 | 0 | 1 | 0 | 5 | 0 | 1 | 2 | 3 | 1 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 2 | 1 | 0 |
| All categories | 59 | 52 | 67 | 69 | 105 | 83 | 90 | 86 | 92 | 83 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 65 |
| 2 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 28 |
| 3 | [Electronic Commerce Research](https://scholar4ai.com/journals/electronic-commerce-research.md) | 20 |
| 4 | [Electronic Commerce Research and Applications](https://scholar4ai.com/journals/electronic-commerce-research-and-applications.md) | 18 |
| 5 | [Decision Support Systems](https://scholar4ai.com/journals/decision-support-systems.md) | 17 |
| 6 | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 11 |
| 7 | [Information & Management](https://scholar4ai.com/journals/information-management.md) | 10 |
| 8 | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 9 |
| 9 | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 9 |
| 10 | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 8 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 10 |
| 2 | [Sichuan University](https://scholar4ai.com/institutions/sichuan-university.md) | 8 |
| 3 | [Nankai University](https://scholar4ai.com/institutions/nankai-university.md) | 6 |
| 4 | [Kyung Hee University](https://scholar4ai.com/institutions/kyung-hee-university.md) | 5 |
| 5 | [NEOMA Business School](https://scholar4ai.com/institutions/neoma-business-school.md) | 5 |
| 6 | [Renmin University of China](https://scholar4ai.com/institutions/renmin-university-of-china.md) | 5 |
| 7 | [Tianjin University](https://scholar4ai.com/institutions/tianjin-university.md) | 5 |
| 8 | [Hefei University of Technology](https://scholar4ai.com/institutions/hefei-university-of-technology.md) | 4 |
| 9 | [Korea University](https://scholar4ai.com/institutions/korea-university.md) | 4 |
| 10 | [Ludwig-Maximilians-Universität München](https://scholar4ai.com/institutions/ludwig-maximilians-universitat-munchen.md) | 4 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 123 |
| 2 | United States | 80 |
| 3 | United Kingdom | 31 |
| 4 | Germany | 27 |
| 5 | India | 22 |
| 6 | France | 21 |
| 7 | South Korea | 19 |
| 8 | Hong Kong | 17 |
| 9 | Australia | 16 |
| 10 | Italy | 12 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [online reviews](https://scholar4ai.com/keywords/online-reviews.md) | 45 |
| 2 | [purchase intention](https://scholar4ai.com/keywords/purchase-intention.md) | 35 |
| 3 | [e-commerce](https://scholar4ai.com/keywords/e-commerce.md) | 34 |
| 4 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 29 |
| 5 | [consumer trust](https://scholar4ai.com/keywords/consumer-trust.md) | 15 |
| 6 | review helpfulness | 14 |
| 7 | online shopping | 13 |
| 8 | consumer preferences | 12 |
| 9 | live streaming e-commerce | 12 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 556 | 6.8 | [YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise](https://doi.org/10.1016/j.jretconser.2019.102027) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2019-12-27 | Riadh Ladhari, Elodie Massa, Hamida Skandrani |
| 2 | 474 | 4.2 | [Understanding the determinants of online review helpfulness: A meta-analytic investigation](https://doi.org/10.1016/j.dss.2017.06.007) | [Decision Support Systems](https://scholar4ai.com/journals/decision-support-systems.md) | 2017-06-28 | Hong Hong, Di Xu, Gang Alan Wang et al. |
| 3 | 458 | 6.7 | [A Framework for Collaborative Artificial Intelligence in Marketing](https://doi.org/10.1016/j.jretai.2021.03.001) | [Journal of Retailing](https://scholar4ai.com/journals/journal-of-retailing.md) | 2021-03-08 | Ming‐Hui Huang, Roland T. Rust |
| 4 | 384 | 3.6 | [The influence of online ratings and reviews on hotel booking consideration](https://doi.org/10.1016/j.tourman.2017.10.018) | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 2017-11-27 | Diana Gavilán, María Avelló, Gema Martínez-Navarro |
| 5 | 368 | 3.3 | [Customers’ purchase decision-making process in social commerce: A social learning perspective](https://doi.org/10.1016/j.ijinfomgt.2017.05.001) | [International Journal of Information Management](https://scholar4ai.com/journals/international-journal-of-information-management.md) | 2017-07-01 | Aihui Chen, Yaobin Lu, Bin Wang |

## Cite this page

Scholar4AI. (2026). Papers on “purchase decision”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/purchase-decision

```bibtex
@misc{scholar4ai-keywords-purchase-decision,
  author = {{Scholar4AI}},
  title = {Papers on “purchase decision”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/purchase-decision}},
  urldate = {2026-11-03},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).