---
title: "Purchase intention research: papers and trends"
description: "From 2017 to 2026 (so far), the keyword “purchase intention” appeared in 1,534 papers in the tracked journals, most of them in marketing (631), management (413) and information systems (208)."
url: https://scholar4ai.com/keywords/purchase-intention
markdown_url: https://scholar4ai.com/keywords/purchase-intention.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “purchase intention” appeared in 1,534 papers in the tracked journals, most of them in marketing (631), management (413) and information systems (208). (as of 2026-11-03)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-03T18:03:37+09:00
window: 2026-10-05 to 2026-11-03
source: OpenAlex (CC0)
---

# Papers on “purchase intention”

Research on “purchase intention” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “purchase intention” appeared in 1,534 papers in the tracked journals, most of them in marketing (631), management (413) and information systems (208).
- 199 of them were published in 2025, against 107 in 2017.
- Since 2023, the institutions with the most of these papers were Hong Kong Polytechnic University (19), Shandong University (16) and Zhejiang University (11).
- The journals publishing most of them were Journal of Retailing and Consumer Services (236), Journal of Business Research (88) and Electronic Commerce Research and Applications (28).
- The most-cited of them is “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions” (Journal of Retailing and Consumer Services, 2019), with 1,646 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 33 | 38 | 48 | 54 | 64 | 49 | 61 | 88 | 97 | 99 |
| [Management](https://scholar4ai.com/categories/management.md) | 42 | 31 | 29 | 43 | 53 | 52 | 55 | 41 | 36 | 31 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 10 | 14 | 17 | 11 | 22 | 27 | 23 | 27 | 33 | 24 |
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 10 | 7 | 14 | 17 | 12 | 17 | 13 | 14 | 11 | 13 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 6 | 5 | 6 | 3 | 5 | 6 | 6 | 9 | 8 | 5 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 1 | 2 | 5 | 7 | 6 | 8 | 9 | 5 | 7 | 8 |
| [AI](https://scholar4ai.com/categories/ai.md) | 5 | 2 | 1 | 3 | 3 | 0 | 1 | 0 | 1 | 1 |
| [Finance](https://scholar4ai.com/categories/finance.md) | 0 | 0 | 1 | 0 | 6 | 3 | 1 | 2 | 4 | 0 |
| [Accounting](https://scholar4ai.com/categories/accounting.md) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
| [Health Economics and Policy](https://scholar4ai.com/categories/health-economics-and-policy.md) | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| All categories | 107 | 99 | 121 | 138 | 172 | 162 | 169 | 186 | 199 | 181 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 236 |
| 2 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 88 |
| 3 | [Electronic Commerce Research and Applications](https://scholar4ai.com/journals/electronic-commerce-research-and-applications.md) | 28 |
| 4 | [Electronic Commerce Research](https://scholar4ai.com/journals/electronic-commerce-research.md) | 27 |
| 5 | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 23 |
| 6 | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 22 |
| 7 | [Technological Forecasting and Social Change](https://scholar4ai.com/journals/technological-forecasting-and-social-change.md) | 16 |
| 8 | [Journal of Brand Management](https://scholar4ai.com/journals/journal-of-brand-management.md) | 16 |
| 9 | [Future Business Journal](https://scholar4ai.com/journals/future-business-journal.md) | 16 |
| 10 | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 15 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 19 |
| 2 | [Shandong University](https://scholar4ai.com/institutions/shandong-university.md) | 16 |
| 3 | [Zhejiang University](https://scholar4ai.com/institutions/zhejiang-university.md) | 11 |
| 4 | [City University of Macau](https://scholar4ai.com/institutions/city-university-of-macau.md) | 9 |
| 5 | [Northeastern University](https://scholar4ai.com/institutions/northeastern-university.md) | 9 |
| 6 | [Wuhan University](https://scholar4ai.com/institutions/wuhan-university.md) | 9 |
| 7 | [Huazhong University of Science and Technology](https://scholar4ai.com/institutions/huazhong-university-of-science-and-technology.md) | 8 |
| 8 | Iowa State University | 8 |
| 9 | [Jinan University](https://scholar4ai.com/institutions/jinan-university.md) | 8 |
| 10 | [NEOMA Business School](https://scholar4ai.com/institutions/neoma-business-school.md) | 8 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 255 |
| 2 | United States | 150 |
| 3 | United Kingdom | 63 |
| 4 | India | 56 |
| 5 | France | 42 |
| 6 | South Korea | 42 |
| 7 | Hong Kong | 35 |
| 8 | Taiwan | 33 |
| 9 | Australia | 32 |
| 10 | Malaysia | 28 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [consumer behavior](https://scholar4ai.com/keywords/consumer-behavior.md) | 109 |
| 2 | consumer attitudes | 54 |
| 3 | [consumer trust](https://scholar4ai.com/keywords/consumer-trust.md) | 48 |
| 4 | [influencer marketing](https://scholar4ai.com/keywords/influencer-marketing.md) | 45 |
| 5 | [customer engagement](https://scholar4ai.com/keywords/customer-engagement.md) | 44 |
| 6 | stimulus-organism-response model | 42 |
| 7 | perceived value | 36 |
| 8 | live streaming e-commerce | 35 |
| 9 | [purchase decision](https://scholar4ai.com/keywords/purchase-decision.md) | 35 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 1,646 | 17.6 | [Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions](https://doi.org/10.1016/j.jretconser.2019.01.011) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2019-01-25 | Karina Sokolova, Hajer Kéfi |
| 2 | 1,036 | 11.9 | [How live streaming influences purchase intentions in social commerce: An IT affordance perspective](https://doi.org/10.1016/j.elerap.2019.100886) | [Electronic Commerce Research and Applications](https://scholar4ai.com/journals/electronic-commerce-research-and-applications.md) | 2019-08-13 | Yuan Sun, Xiang Shao, Xiaotong Li et al. |
| 3 | 1,029 | 9.1 | [Consumer behavior and purchase intention for organic food: A review and research agenda](https://doi.org/10.1016/j.jretconser.2017.06.004) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2017-06-14 | Jyoti Rana, Justin Paul |
| 4 | 910 | 9.1 | [Investigating the impact of social media advertising features on customer purchase intention](https://doi.org/10.1016/j.ijinfomgt.2018.06.001) | [International Journal of Information Management](https://scholar4ai.com/journals/international-journal-of-information-management.md) | 2018-06-20 | Ali Abdallah Alalwan |
| 5 | 853 | 11.3 | [Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach](https://doi.org/10.1016/j.jretconser.2020.102224) | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 2020-07-21 | Samuli Laato, A.K.M. Najmul Islam, Ali Farooq et al. |

## Research ideas that follow this keyword

- [When the shopping assistant chooses](https://scholar4ai.com/ideas/ai-shopping-assistants.md)

## Cite this page

Scholar4AI. (2026). Papers on “purchase intention”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/purchase-intention

```bibtex
@misc{scholar4ai-keywords-purchase-intention,
  author = {{Scholar4AI}},
  title = {Papers on “purchase intention”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/purchase-intention}},
  urldate = {2026-11-03},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).