---
title: "Tourism promotion research: papers and trends"
description: "From 2017 to 2026 (so far), the keyword “tourism promotion” appeared in 469 papers in the tracked journals, most of them in tourism and hospitality (398), marketing (36) and management (18)."
url: https://scholar4ai.com/keywords/tourism-promotion
markdown_url: https://scholar4ai.com/keywords/tourism-promotion.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2017 to 2026 (so far), the keyword “tourism promotion” appeared in 469 papers in the tracked journals, most of them in tourism and hospitality (398), marketing (36) and management (18). (as of 2026-11-04)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-11-04T00:03:46+09:00
window: 2026-10-06 to 2026-11-04
source: OpenAlex (CC0)
---

# Papers on “tourism promotion”

Research on “tourism promotion” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers.

Back to the ranking: https://scholar4ai.com/rankings/keywords.md

## Key findings

- From 2017 to 2026 (so far), the keyword “tourism promotion” appeared in 469 papers in the tracked journals, most of them in tourism and hospitality (398), marketing (36) and management (18).
- 60 of them were published in 2025, against 38 in 2017.
- Since 2023, the institutions with the most of these papers were City University of Macau (26), Hainan University (17) and Hong Kong Polytechnic University (17).
- The journals publishing most of them were Journal of Destination Marketing & Management (60), Tourism Management (38) and Journal of Hospitality and Tourism Management (29).
- The most-cited of them is “A model of perceived image, memorable tourism experiences and revisit intention” (Journal of Destination Marketing & Management, 2017), with 825 citations.

## Papers per year

*Papers per publication year and category*

| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---:|---:|---:|---:|---:|---:|---:|---:|---:|---:|
| [Tourism and Hospitality](https://scholar4ai.com/categories/tourism-and-hospitality.md) | 33 | 28 | 35 | 41 | 44 | 29 | 33 | 52 | 56 | 47 |
| [Marketing](https://scholar4ai.com/categories/marketing.md) | 2 | 0 | 5 | 4 | 2 | 1 | 5 | 10 | 1 | 6 |
| [Management](https://scholar4ai.com/categories/management.md) | 0 | 3 | 1 | 3 | 2 | 0 | 1 | 1 | 2 | 5 |
| [Economics](https://scholar4ai.com/categories/economics.md) | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 |
| [Information Systems](https://scholar4ai.com/categories/information-systems.md) | 1 | 1 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 |
| [Operations Research](https://scholar4ai.com/categories/operations-research.md) | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| [AI](https://scholar4ai.com/categories/ai.md) | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| All categories | 38 | 34 | 41 | 49 | 51 | 33 | 41 | 63 | 60 | 59 |

## Where the papers come from

*Journals with the most papers, since 2023*

| # | Journal | Papers |
|---:|---|---:|
| 1 | [Journal of Destination Marketing & Management](https://scholar4ai.com/journals/journal-of-destination-marketing-management.md) | 60 |
| 2 | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 38 |
| 3 | [Journal of Hospitality and Tourism Management](https://scholar4ai.com/journals/journal-of-hospitality-and-tourism-management.md) | 29 |
| 4 | [Tourism Management Perspectives](https://scholar4ai.com/journals/tourism-management-perspectives.md) | 24 |
| 5 | [Information Technology & Tourism](https://scholar4ai.com/journals/information-technology-tourism.md) | 14 |
| 6 | [Place Branding and Public Diplomacy](https://scholar4ai.com/journals/place-branding-and-public-diplomacy.md) | 11 |
| 7 | [Annals of Tourism Research](https://scholar4ai.com/journals/annals-of-tourism-research.md) | 9 |
| 8 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 8 |
| 9 | [Journal of Outdoor Recreation and Tourism](https://scholar4ai.com/journals/journal-of-outdoor-recreation-and-tourism.md) | 6 |
| 10 | [Journal of Business Research](https://scholar4ai.com/journals/journal-of-business-research.md) | 5 |

*Institutions with the most papers, since 2023*

| # | Institution | Papers |
|---:|---|---:|
| 1 | [City University of Macau](https://scholar4ai.com/institutions/city-university-of-macau.md) | 26 |
| 2 | [Hainan University](https://scholar4ai.com/institutions/hainan-university.md) | 17 |
| 3 | [Hong Kong Polytechnic University](https://scholar4ai.com/institutions/hong-kong-polytechnic-university.md) | 17 |
| 4 | [Edith Cowan University](https://scholar4ai.com/institutions/edith-cowan-university.md) | 10 |
| 5 | [Sun Yat-sen University](https://scholar4ai.com/institutions/sun-yat-sen-university.md) | 9 |
| 6 | [Kyung Hee University](https://scholar4ai.com/institutions/kyung-hee-university.md) | 8 |
| 7 | [Central South University](https://scholar4ai.com/institutions/central-south-university.md) | 6 |
| 8 | [Griffith University](https://scholar4ai.com/institutions/griffith-university.md) | 6 |
| 9 | [Huaqiao University](https://scholar4ai.com/institutions/huaqiao-university.md) | 6 |
| 10 | [Macau University of Science and Technology](https://scholar4ai.com/institutions/macau-university-of-science-and-technology.md) | 6 |

*Countries with the most papers, since 2023*

| # | Country | Papers |
|---:|---|---:|
| 1 | China | 99 |
| 2 | United States | 35 |
| 3 | Macao | 34 |
| 4 | Australia | 22 |
| 5 | Hong Kong | 22 |
| 6 | United Kingdom | 21 |
| 7 | South Korea | 14 |
| 8 | Spain | 12 |
| 9 | India | 11 |
| 10 | Italy | 9 |

*Keywords with the most papers, since 2023*

| # | Keyword | Papers |
|---:|---|---:|
| 1 | [destination image](https://scholar4ai.com/keywords/destination-image.md) | 31 |
| 2 | visit intention | 21 |
| 3 | travel intention | 13 |
| 4 | [destination management](https://scholar4ai.com/keywords/destination-management.md) | 11 |
| 5 | place branding | 10 |
| 6 | user-generated content | 10 |
| 7 | [behavioral intention](https://scholar4ai.com/keywords/behavioral-intention.md) | 9 |
| 8 | destination attractiveness | 9 |
| 9 | [social media](https://scholar4ai.com/keywords/social-media.md) | 9 |

## Most-cited papers

*Most-cited papers since 2017*

| # | Citations | Per month | Title | Journal | Published | Authors |
|---:|---:|---:|---|---|---|---|
| 1 | 825 | 7.4 | [A model of perceived image, memorable tourism experiences and revisit intention](https://doi.org/10.1016/j.jdmm.2017.06.004) | [Journal of Destination Marketing & Management](https://scholar4ai.com/journals/journal-of-destination-marketing-management.md) | 2017-07-10 | Hongmei Zhang, Yan Wu, Dimitrios Buhalis |
| 2 | 707 | 6.9 | [What is food tourism?](https://doi.org/10.1016/j.tourman.2018.03.025) | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 2018-04-04 | Ashleigh Ellis, Eerang Park, Sangkyun Kim et al. |
| 3 | 693 | 6.5 | [Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention](https://doi.org/10.1016/j.ijhm.2017.11.007) | [International Journal of Hospitality Management](https://scholar4ai.com/journals/international-journal-of-hospitality-management.md) | 2017-11-24 | Ja Young Choe, Seongseop Kim |
| 4 | 572 | 7.4 | [Destination image and tourist behavioural intentions: A meta-analysis](https://doi.org/10.1016/j.tourman.2020.104154) | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 2020-05-19 | Mona Afshardoost, Mohammad Sadegh Eshaghi |
| 5 | 549 | 6.0 | [Virtual reality presence as a preamble of tourism experience: The role of mental imagery](https://doi.org/10.1016/j.tourman.2019.02.009) | [Tourism Management](https://scholar4ai.com/journals/tourism-management.md) | 2019-03-06 | Vanja Bogicevic, Soobin Seo, Jay A. Kandampully et al. |

## Cite this page

Scholar4AI. (2026). Papers on “tourism promotion”. Journal and Conference Research Rankings. Retrieved November 4, 2026, from https://scholar4ai.com/keywords/tourism-promotion

```bibtex
@misc{scholar4ai-keywords-tourism-promotion,
  author = {{Scholar4AI}},
  title = {Papers on “tourism promotion”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/tourism-promotion}},
  urldate = {2026-11-04},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).