---
title: "Top funders of marketing research, 2023–2025"
description: "From 2023 to 2025, National Natural Science Foundation of China was named as a funder of the most papers in the 15 tracked marketing journals (298), followed by National Social Science Fund of China (61) and Ministry of Education of the People's Republic of China (42). In 2025 alone, National Natural Science Foundation of China funded 127 of these papers."
url: https://scholar4ai.com/rankings/funders/marketing
markdown_url: https://scholar4ai.com/rankings/funders/marketing.md
license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/)
share_text: "From 2023 to 2025, National Natural Science Foundation of China was named as a funder of the most papers in the 15 tracked marketing journals (298), followed by National Social Science Fund of China (61) and Ministry of… (as of 2026-10-31)"
data_url: https://scholar4ai.com/data/rankings.json
updated: 2026-10-31T19:11:11+09:00
window: 2026-10-02 to 2026-10-31
source: OpenAlex (CC0)
---

# Top funders of marketing research, 2023–2025

Research funders ranked by the papers in the 15 tracked marketing journals that name them, in each year from 2023 to 2025. Funders are the organisations OpenAlex links to a paper from its funding information (Crossref metadata and the paper's acknowledgements); a paper counts once for each funder it names. Grant numbers are not shown.

By category: [Finance](https://scholar4ai.com/rankings/funders/finance.md) · [Accounting](https://scholar4ai.com/rankings/funders/accounting.md) · [Economics](https://scholar4ai.com/rankings/funders/economics.md) · [Health Economics and Policy](https://scholar4ai.com/rankings/funders/health-economics-and-policy.md) · [Management](https://scholar4ai.com/rankings/funders/management.md) · [Marketing](https://scholar4ai.com/rankings/funders/marketing.md) · [Information Systems](https://scholar4ai.com/rankings/funders/information-systems.md) · [Tourism and Hospitality](https://scholar4ai.com/rankings/funders/tourism-and-hospitality.md) · [Higher Education and Research](https://scholar4ai.com/rankings/funders/higher-education-and-research.md) · [Operations Research](https://scholar4ai.com/rankings/funders/operations-research.md) · [Statistics](https://scholar4ai.com/rankings/funders/statistics.md) · [AI](https://scholar4ai.com/rankings/funders/ai.md)

## Key findings

- From 2023 to 2025, National Natural Science Foundation of China was named as a funder of the most papers in the 15 tracked marketing journals (298), followed by National Social Science Fund of China (61) and Ministry of Education of the People's Republic of China (42).
- In 2025 alone, National Natural Science Foundation of China funded 127 of these papers.

*Funders named on the most papers, 2023–2025*

| # | Funder | 2023 | 2024 | 2025 | 2023–2025 |
|---:|---|---:|---:|---:|---:|
| 1 | [National Natural Science Foundation of China](https://scholar4ai.com/funders/national-natural-science-foundation-of-china.md) | 56 | 115 | 127 | 298 |
| 2 | [National Social Science Fund of China](https://scholar4ai.com/funders/national-social-science-fund-of-china.md) | 14 | 19 | 28 | 61 |
| 3 | [Ministry of Education of the People's Republic of China](https://scholar4ai.com/funders/ministry-of-education-of-the-people-s-republic-of-china.md) | 7 | 16 | 19 | 42 |
| 4 | [Fundamental Research Funds for the Central Universities](https://scholar4ai.com/funders/fundamental-research-funds-for-the-central-universities.md) | 12 | 13 | 15 | 40 |
| 5 | [Fundação para a Ciência e a Tecnologia](https://scholar4ai.com/funders/fundacao-para-a-ciencia-e-a-tecnologia.md) | 10 | 5 | 25 | 40 |
| 6 | [National Office for Philosophy and Social Sciences](https://scholar4ai.com/funders/national-office-for-philosophy-and-social-sciences.md) | 17 | 18 | 5 | 40 |
| 7 | [Humanities and Social Science Fund of Ministry of Education of China](https://scholar4ai.com/funders/humanities-and-social-science-fund-of-ministry-of-education-of-china.md) | 5 | 13 | 20 | 38 |
| 8 | [Japan Society for the Promotion of Science](https://scholar4ai.com/funders/japan-society-for-the-promotion-of-science.md) | 11 | 11 | 5 | 27 |
| 9 | [China Postdoctoral Science Foundation](https://scholar4ai.com/funders/china-postdoctoral-science-foundation.md) | 7 | 12 | 7 | 26 |
| 10 | [Social Sciences and Humanities Research Council of Canada](https://scholar4ai.com/funders/social-sciences-and-humanities-research-council-of-canada.md) | 9 | 4 | 11 | 24 |
| 11 | [National Science and Technology Council](https://scholar4ai.com/funders/national-science-and-technology-council.md) | 8 | 6 | 6 | 20 |
| 12 | [Conselho Nacional de Desenvolvimento Científico e Tecnológico](https://scholar4ai.com/funders/conselho-nacional-de-desenvolvimento-cientifico-e-tecnologico.md) | 2 | 4 | 13 | 19 |
| 13 | [European Commission](https://scholar4ai.com/funders/european-commission.md) | 5 | 4 | 10 | 19 |
| 14 | [National Research Foundation of Korea](https://scholar4ai.com/funders/national-research-foundation-of-korea.md) | 7 | 7 | 5 | 19 |
| 15 | [Ministry of Education](https://scholar4ai.com/funders/ministry-of-education.md) | 5 | 7 | 6 | 18 |
| 16 | [National University's Basic Research Foundation of China](https://scholar4ai.com/funders/national-university-s-basic-research-foundation-of-china.md) | 7 | 5 | 5 | 17 |
| 17 | Narodowe Centrum Nauki | 5 | 5 | 6 | 16 |
| 18 | [Natural Science Foundation of Shandong Province](https://scholar4ai.com/funders/natural-science-foundation-of-shandong-province.md) | 5 | 4 | 6 | 15 |
| 19 | [Deutsche Forschungsgemeinschaft](https://scholar4ai.com/funders/deutsche-forschungsgemeinschaft.md) | 6 | 6 | 2 | 14 |
| 20 | Pennsylvania State University | 5 | 2 | 6 | 13 |
| 21 | Ministry of Oceans and Fisheries | 4 | 5 | 2 | 11 |
| 22 | Ministry of Science and Technology, Taiwan | 5 | 4 | 2 | 11 |
| 23 | [Agencia Estatal de Investigación](https://scholar4ai.com/funders/agencia-estatal-de-investigacion.md) | 1 | 3 | 6 | 10 |
| 24 | Liikesivistysrahasto | 2 | 1 | 7 | 10 |
| 25 | [Major Program of National Fund of Philosophy and Social Science of China](https://scholar4ai.com/funders/major-program-of-national-fund-of-philosophy-and-social-science-of-china.md) | 1 | 6 | 3 | 10 |
| 26 | [Ministerio de Ciencia e Innovación](https://scholar4ai.com/funders/ministerio-de-ciencia-e-innovacion.md) | 2 | 5 | 3 | 10 |
| 27 | [Ministerio de Ciencia, Innovación y Universidades](https://scholar4ai.com/funders/ministerio-de-ciencia-innovacion-y-universidades.md) | 1 | 4 | 5 | 10 |
| 28 | Turun Yliopisto | 2 | 4 | 4 | 10 |
| 29 | Fonds Wetenschappelijk Onderzoek | 2 | 5 | 2 | 9 |
| 30 | Marketing Science Institute | 1 | 5 | 3 | 9 |
| 31 | [China Scholarship Council](https://scholar4ai.com/funders/china-scholarship-council.md) | 2 | 3 | 3 | 8 |
| 32 | [Natural Science Foundation of Zhejiang Province](https://scholar4ai.com/funders/natural-science-foundation-of-zhejiang-province.md) | 0 | 4 | 4 | 8 |
| 33 | University of Johannesburg | 3 | 3 | 2 | 8 |
| 34 | Yonsei University | 3 | 2 | 3 | 8 |
| 35 | [HORIZON EUROPE Framework Programme](https://scholar4ai.com/funders/horizon-europe-framework-programme.md) | 2 | 3 | 2 | 7 |
| 36 | Nederlandse Organisatie voor Wetenschappelijk Onderzoek | 3 | 1 | 3 | 7 |
| 37 | Rijksuniversiteit Groningen | 1 | 3 | 3 | 7 |
| 38 | Academy of Finland | 0 | 3 | 3 | 6 |
| 39 | Beijing Social Science Fund | 1 | 3 | 2 | 6 |
| 40 | Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital, Generalitat Valenciana | 2 | 3 | 1 | 6 |
| 41 | [European Research Council](https://scholar4ai.com/funders/european-research-council.md) | 1 | 1 | 4 | 6 |
| 42 | Generalitat Valenciana | 3 | 2 | 1 | 6 |
| 43 | [Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China](https://scholar4ai.com/funders/humanities-and-social-sciences-youth-foundation-ministry-of-education-of-the-peo.md) | 0 | 4 | 2 | 6 |
| 44 | Institute for Information and Communications Technology Promotion | 0 | 4 | 2 | 6 |
| 45 | KU Leuven | 2 | 2 | 2 | 6 |
| 46 | Korea University Business School | 3 | 1 | 2 | 6 |
| 47 | Macquarie University | 0 | 3 | 3 | 6 |
| 48 | Ministry of Science, ICT and Future Planning | 2 | 4 | 0 | 6 |
| 49 | Qatar National Library | 2 | 2 | 2 | 6 |
| 50 | Đại học Kinh tế Thành phố Hồ Chí Minh | 1 | 0 | 5 | 6 |

## Cite this page

Scholar4AI. (2026). Top funders of marketing research, 2023–2025. Journal Research Rankings. Retrieved October 31, 2026, from https://scholar4ai.com/rankings/funders/marketing

```bibtex
@misc{scholar4ai-rankings-funders-marketing,
  author = {{Scholar4AI}},
  title = {Top funders of marketing research, 2023–2025},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/rankings/funders/marketing}},
  urldate = {2026-10-31},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
```

License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).