--- title: "Open access marketing journals, 2023–2025" description: "Of the 3,779 papers the 15 tracked marketing journals published in 2023–2025, 42% are open access (hybrid 31%, bronze 4% and green 7%). The open-access share went from 26% in 2017 to 43% in 2025." url: https://scholar4ai.com/rankings/open-access/marketing markdown_url: https://scholar4ai.com/rankings/open-access/marketing.md license: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/) share_text: "Of the 3,779 papers the 15 tracked marketing journals published in 2023–2025, 42% are open access (hybrid 31%, bronze 4% and green 7%). The open-access share went from 26% in 2017 to 43% in 2025. (as of 2026-10-31)" data_url: https://scholar4ai.com/data/rankings.json updated: 2026-10-31T19:11:11+09:00 window: 2026-10-02 to 2026-10-31 source: OpenAlex (CC0) --- # Open access in marketing journals The 15 tracked marketing journals ranked by the share of their 2023–2025 papers that are open access, with each status's share. Open-access status as OpenAlex reports it for each paper (diamond: published in an open-access journal that charges authors no fee; gold: published in an open-access journal; hybrid: open under a licence in a subscription journal; bronze: free to read on the publisher's site without an open licence; green: only a free copy in a repository; closed: no free copy found). Papers count by publication year; the share is of the papers whose status is known. By category: [Finance](https://scholar4ai.com/rankings/open-access/finance.md) · [Accounting](https://scholar4ai.com/rankings/open-access/accounting.md) · [Economics](https://scholar4ai.com/rankings/open-access/economics.md) · [Health Economics and Policy](https://scholar4ai.com/rankings/open-access/health-economics-and-policy.md) · [Management](https://scholar4ai.com/rankings/open-access/management.md) · [Marketing](https://scholar4ai.com/rankings/open-access/marketing.md) · [Information Systems](https://scholar4ai.com/rankings/open-access/information-systems.md) · [Tourism and Hospitality](https://scholar4ai.com/rankings/open-access/tourism-and-hospitality.md) · [Higher Education and Research](https://scholar4ai.com/rankings/open-access/higher-education-and-research.md) · [Operations Research](https://scholar4ai.com/rankings/open-access/operations-research.md) · [Statistics](https://scholar4ai.com/rankings/open-access/statistics.md) · [AI](https://scholar4ai.com/rankings/open-access/ai.md) ## Key findings - Of the 3,779 papers the 15 tracked marketing journals published in 2023–2025, 42% are open access (hybrid 31%, bronze 4% and green 7%). - The open-access share went from 26% in 2017 to 43% in 2025. - The most open journal is Journal of Consumer Policy (78%), followed by Journal of the Academy of Marketing Science (65%) and AMS Review (64%); the least open is Journal of Retailing and Consumer Services (25%). *Tracked marketing journals by open-access share of their 2023–2025 papers (OpenAlex)* | # | Journal | Papers 2023–2025 | Open access | Diamond | Gold | Hybrid | Bronze | Green | Closed | |---:|---|---:|---:|---:|---:|---:|---:|---:|---:| | 1 | [Journal of Consumer Policy](https://scholar4ai.com/journals/journal-of-consumer-policy.md) | 74 | 78% | 0% | 0% | 64% | 9% | 5% | 22% | | 2 | [Journal of the Academy of Marketing Science](https://scholar4ai.com/journals/journal-of-the-academy-of-marketing-science.md) | 211 | 65% | 0% | 0% | 45% | 11% | 9% | 35% | | 3 | [AMS Review](https://scholar4ai.com/journals/ams-review.md) | 77 | 64% | 0% | 0% | 40% | 17% | 6% | 36% | | 4 | [Industrial Marketing Management](https://scholar4ai.com/journals/industrial-marketing-management.md) | 519 | 59% | 0% | 0% | 46% | 2% | 11% | 41% | | 5 | [International Journal of Research in Marketing](https://scholar4ai.com/journals/international-journal-of-research-in-marketing.md) | 202 | 58% | 0% | 0% | 48% | 1% | 9% | 42% | | 6 | [Journal of Brand Management](https://scholar4ai.com/journals/journal-of-brand-management.md) | 118 | 52% | 0% | 0% | 37% | 5% | 9% | 48% | | 7 | [Journal of Retailing](https://scholar4ai.com/journals/journal-of-retailing.md) | 161 | 49% | 0% | 0% | 38% | 1% | 11% | 51% | | 8 | [Marketing Letters](https://scholar4ai.com/journals/marketing-letters.md) | 145 | 48% | 0% | 0% | 35% | 3% | 10% | 52% | | 9 | [Journal of Marketing Analytics](https://scholar4ai.com/journals/journal-of-marketing-analytics.md) | 241 | 46% | 0% | 0% | 30% | 7% | 10% | 54% | | 10 | [Place Branding and Public Diplomacy](https://scholar4ai.com/journals/place-branding-and-public-diplomacy.md) | 128 | 43% | 0% | 0% | 30% | 8% | 5% | 57% | | 11 | [International Review on Public and Nonprofit Marketing](https://scholar4ai.com/journals/international-review-on-public-and-nonprofit-marketing.md) | 106 | 42% | 0% | 0% | 27% | 9% | 5% | 58% | | 12 | [Corporate Reputation Review](https://scholar4ai.com/journals/corporate-reputation-review.md) | 91 | 40% | 0% | 0% | 26% | 4% | 9% | 60% | | 13 | [Public Relations Review](https://scholar4ai.com/journals/public-relations-review.md) | 281 | 36% | 0% | 0% | 26% | 1% | 9% | 64% | | 14 | [Journal of Financial Services Marketing](https://scholar4ai.com/journals/journal-of-financial-services-marketing.md) | 137 | 34% | 0% | 0% | 12% | 19% | 3% | 66% | | 15 | [Journal of Retailing and Consumer Services](https://scholar4ai.com/journals/journal-of-retailing-and-consumer-services.md) | 1,288 | 25% | 0% | 0% | 20% | 1% | 5% | 75% | ## By year *All tracked marketing journals: papers per year by open-access status* | Year | Papers | Open access | Diamond | Gold | Hybrid | Bronze | Green | Closed | |---|---:|---:|---:|---:|---:|---:|---:|---:| | 2017 | 894 | 26% | 0% | 0% | 3% | 6% | 17% | 74% | | 2018 | 856 | 27% | 0% | 0% | 4% | 7% | 16% | 73% | | 2019 | 1,079 | 31% | 0% | 0% | 8% | 6% | 18% | 69% | | 2020 | 1,146 | 38% | 0% | 0% | 10% | 9% | 20% | 62% | | 2021 | 1,286 | 41% | 0% | 0% | 13% | 12% | 15% | 59% | | 2022 | 1,209 | 45% | 0% | 0% | 21% | 12% | 12% | 55% | | 2023 | 1,208 | 43% | 0% | 0% | 27% | 7% | 9% | 57% | | 2024 | 1,332 | 41% | 0% | 0% | 32% | 3% | 7% | 59% | | 2025 | 1,239 | 43% | 0% | 0% | 34% | 2% | 6% | 57% | | 2026 (so far) | 1,251 | 39% | 0% | 0% | 34% | 2% | 3% | 61% | ## Cite this page Scholar4AI. (2026). Open access in marketing journals. Journal Research Rankings. Retrieved October 31, 2026, from https://scholar4ai.com/rankings/open-access/marketing ```bibtex @misc{scholar4ai-rankings-open-access-marketing, author = {{Scholar4AI}}, title = {Open access in marketing journals}, year = {2026}, howpublished = {\url{https://scholar4ai.com/rankings/open-access/marketing}}, urldate = {2026-10-31}, note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0} } ``` License: CC BY-NC 4.0 (https://creativecommons.org/licenses/by-nc/4.0/).