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SeedPublished 2026-10-23

Counterfeits, superfakes and luxury resale

Luxury brands, luxury consumption and counterfeit goods appear on 32 recent papers, mostly in management, with 5 in the last quarter against about 8 per quarter before. High-quality counterfeits and a booming resale market have blurred what authenticity means. Do counterfeits erode brand value, and does authentication technology restore it?

managementmarketing

What prompted this

Since October 2025, 32 papers carry a counterfeit or luxury keyword (20 in management journals): "luxury brands" on 8, "counterfeit goods" on 4, "luxury consumption" on 3, "counterfeiting" on 2. Thirteen of them also carry a counterfeit, authentication, fake, resale or secondhand keyword. Five were published in July–September 2026 against about 8 per quarter earlier.

Questions

  • Do consumers who buy high-quality counterfeits later buy the genuine product, or do they stop valuing the brand?
  • Does authentication on resale platforms raise prices for genuine secondhand goods and reduce demand for new ones?
  • Do brands' own resale programmes capture value from the secondhand market, or cannibalize new sales?

Data that could help

Resale platform listings and prices with authentication status, customs seizure records, consumer panel data and brand sales.

Next step

Compare resale prices of the same handbag models on platforms with and without authentication guarantees, and track them around counterfeit scandals.

Related research activity

The keywords this note follows, in the tracked finance, accounting, economics, management, operations research and AI journals as of 2026-10-26
KeywordPapers, last 30 daysRankPapers per month, Oct 23 – Oct 26*Papers, last 36 months
luxury brands3#77656
counterfeit goods1#288115

Markdown version of this note: /ideas/counterfeits-and-luxury-resale.md

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Cite this page

Scholar4AI. (2026). Counterfeits, superfakes and luxury resale. Journal Research Rankings. Retrieved October 23, 2026, from https://scholar4ai.com/ideas/counterfeits-and-luxury-resale

@misc{scholar4ai-ideas-counterfeits-and-luxury-resale,
  author = {{Scholar4AI}},
  title = {Counterfeits, superfakes and luxury resale},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/ideas/counterfeits-and-luxury-resale}},
  urldate = {2026-10-23},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}

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