Do word counts measure digital transformation?
Digital transformation is among the most frequent keywords in the finance and management journals, much of it about Chinese listed firms, and studies often score it by counting digital terms in annual reports. Do those scores track what firms actually invest and hire?
What prompted this#
Since October 2025, "digital transformation" appears on 544 papers (211 in management journals, 204 in finance, 74 in economics), and "enterprise digital transformation" on 80 more; it is the 10th most frequent keyword of the last 30 days. Only 7 of the 634 papers with either keyword also carry a text-analysis keyword, although indices built from word frequencies in annual reports are a common way to measure it.
Questions#
- How well do text scores correlate with hard measures such as software and IT investment, digital job postings, cloud contracts and digital patents?
- How much of a score is boilerplate copied from year to year, or a response to policy campaigns?
- Do headline results on productivity, ESG or innovation hold when hard measures replace the text score?
Data that could help#
- Annual reports of Chinese listed companies, and the ready-made digital indices in CSMAR and CNRDS (the China financial and firm databases on the dataset ranking).
- Online job postings, CNIPA patents, and the software items in fixed-asset notes.
Next step#
For one year of annual reports, correlate a common word-count index with each firm's digital job postings and software assets.