International Journal of Research in Marketing
Key findings#
- International Journal of Research in Marketing published 7 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #103 of 239 journals.
- Leading institutions: Texas Tech University (1), Pennsylvania State University (1) and University of Tennessee at Knoxville (1).
- Countries: United States (5), United Kingdom (2) and Sweden (1).
- From Oct 2023 to Sep 2026, International Journal of Research in Marketing published 209 papers (6 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer behavior” (15), “non-fungible tokens” (10) and “generative AI” (7).
- Its most-cited paper of the period is “The impact of the General Data Protection Regulation (GDPR) on online tracking” (2025-03-11), with 24 citations.
The last 36 months#
Oct 23Sep 26
| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---|---|---|---|
| 65 | 82 | 62 | 209 |
| # | Keyword | Papers |
|---|---|---|
| 1 | consumer behavior | 15 |
| 2 | non-fungible tokens | 10 |
| 3 | generative AI | 7 |
| 4 | marketing strategy | 7 |
| 5 | online reviews | 7 |
| 6 | consumer preferences | 6 |
| 7 | creator economy | 6 |
| 8 | customer engagement | 6 |
| 9 | customer experience | 6 |
| 10 | digital collectibles | 5 |
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 24 | 1.2 | The impact of the General Data Protection Regulation (GDPR) on online tracking | International Journal of Research in Marketing | 2025-03-11 | Klaus M. Miller, Karlo Lukic, Bernd Skiera |
| 2 | 17 | 1.0 | Algorithmic pricing: Implications for marketing strategy and regulation | International Journal of Research in Marketing | 2025-05-30 | Martin Spann, Marco Bertini, Oded Koenigsberg et al. |
| 3 | 14 | 0.9 | Personalization and targeting: how to experiment, learn & optimize | International Journal of Research in Marketing | 2025-07-25 | Aurélie Lemmens, Jason M.T. Roos, Sebastian Gabel et al. |
| 4 | 13 | 0.7 | Simple or complex logos? The impact of logo complexity on brand luxuriousness perception | International Journal of Research in Marketing | 2025-04-26 | Qing Tang, Xun Huang, Kuangjie Zhang |
| 5 | 13 | 1.2 | Customer Relationship Management: Past, Present, and Future | International Journal of Research in Marketing | 2025-12-03 | Werner Reinartz |
Cite this page
Scholar4AI. (2026). International Journal of Research in Marketing. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/international-journal-of-research-in-marketing
@misc{scholar4ai-journals-international-journal-of-research-in-marketing,
author = {{Scholar4AI}},
title = {International Journal of Research in Marketing},
year = {2026},
howpublished = {\url{https://scholar4ai.com/journals/international-journal-of-research-in-marketing}},
urldate = {2026-10-26},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}