Scholar4AI Updated 2026-10-26 13:22 UTC+09:00

Papers on “consumer behavior”

3 papers in the last 7 days

← Top research keywords

Key findings

  • The keyword “consumer behavior” appeared in 24 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #16 of 12,658 keywords.
  • Most of them appeared in Journal of Retailing and Consumer Services (14), Journal of Business Research (2) and Journal of the Academy of Marketing Science (2).
  • Leading institutions: Philipps University of Marburg (2), Zhejiang University of Technology (1) and Macau University of Science and Technology (1).
  • Countries: China (5), United States (4) and United Kingdom (4).
  • Often studied together with “purchase intention” (4), “influencer marketing” (3) and “omnichannel retail” (3).
Papers, newest first.
DateTitleJournalAuthorsAffiliations
2026-10-22“Beauty” versus “threat”: how awe influences the desire for luxury goodsJournal of Business ResearchYan Gong, Lei Zhao, Wenjuan Guo et al.Zhejiang University of Technology; Macau University of Science and Technology
2026-10-21Identifying and managing milestones in consumers’ goal journeysJournal of the Academy of Marketing ScienceAmanda Ann Garrison, Linda PriceNorthern State University; University of Wyoming
2026-10-20When virtual falls short: How influencer type and message congruence shape green purchase intentionsJournal of Retailing and Consumer ServicesMengning Feng, Luping Sun, Sisi Xiao et al.
2026-10-19Descriptive or injunctive? The interactive effects of influencer type and social norms on alternative protein purchase intentionJournal of Retailing and Consumer ServicesLiyun Liu, Kun Zhang, Yaning Zhang et al.
2026-10-17Persuasive triggers and psychological pathways: Unplanned purchase behavior in live-streaming blind box commerceJournal of Retailing and Consumer ServicesInwon Kang, Shuai WeiKyung Hee University
2026-10-16The upside of Mess: conceptualising (dis)order as a dynamic family resourceJournal of Business ResearchJamal Abarashi, Prabash Aminda Edirisingha, Amy ErrmannAuckland University of Technology; Northumbria University
2026-10-15Crowding and green choice: Understanding a U-shaped relationship in China’s organic food marketJournal of Retailing and Consumer ServicesGaojie Pan, Jun Wang, Hongde LiuBeihang University
2026-10-15Economic Inequality Reduces Sustainable Consumption: Cross-National and Experimental Evidence and Psychological MechanismsJournal of Business EthicsSteven A. Brieger, Jacob Hörisch, Xinyu ZhangNEOMA Business School; Leuphana University of Lüneburg; University of Sussex
2026-10-14Revisiting luxury value: how multidimensional perceptions shape attitudes and purchase intentions across generationsJournal of Marketing AnalyticsAndrzej Szymkowiak, Marcin Adam AntoniakPoznań University of Economics and Business; Czech University of Life Sciences Prague
2026-10-13Mapping and characterising channel-based customer segments along the customer journey: a systematic literature reviewJournal of Marketing AnalyticsRafaela SchwarzPhilipps University of Marburg
2026-10-10Consumer sophistication and firm strategy when social feedback is untrustworthyJournal of Economic Behavior & OrganizationBikram P. Ghosh, Michael R. GalbrethUniversity of Arizona; University of Tennessee at Knoxville
2026-10-08Why (not) subscribe? Drivers and barriers of grocery replenishment subscriptionsJournal of Retailing and Consumer ServicesJonas Falk, Bastian PoppSaarland University
2026-10-08Chatbot service quality in omnichannel retailing: Effects of ChatbotSQ on decision confidence and customer behaviorJournal of Retailing and Consumer ServicesFatimah Ali Abbas, Jamie Carlson, Syed Mahmudur Rahman et al.University of Newcastle Australia; Jazan University; Macquarie University; …
2026-10-08Moral obligation or personal benefit? Explaining consumers' regular use intentions for digital product passportsElectronic MarketsOliver Behn, Johannes Wichmann, Michael LeyerPhilipps University of Marburg; University of Göttingen; Queensland University of Technology
2026-10-07When perception meets reality: explaining measured food waste through consumer behavior in a university dining hallJournal of Retailing and Consumer ServicesFernanda Branco Lyra Porto, Lucas Rodrigues Deliberador, Mário Otávio Batalha et al.Universidade Federal de São Carlos; Universidade Federal da Grande Dourados
2026-10-06Identity politics, partisan sentiment and household spendingJournal of Public EconomicsArkadev Ghosh, Aruni Mitra, Ronit MukherjiNational Bureau of Economic Research; Duke University; University of Manchester; …
2026-10-05From personality to prestige: A dual-method analysis of masstige consumption using PLS-SEM and fsQCAJournal of Retailing and Consumer ServicesMirza Mohammad Didarul Alam, Robaka Shamsher, Davoud NikbinSultan Qaboos University; Chittagong Independent University
2026-10-05The allure of imperfection: How ugly-cute aesthetics drive purchase intentionsJournal of Retailing and Consumer ServicesXinyi Li, Hongyu MengXiamen University; Xiamen University of Technology; Chongqing Technology and Business University
2026-10-05When products speak: The effects of product-as-subject anthropomorphic communication on consumer responses to carted productsJournal of Retailing and Consumer ServicesYafeng Fan, Mengru Wang, Xiadan Zhang et al.Minzu University of China; Jinan University
2026-10-05Who eats matters: How eating-agent identity in short-form retail videos influences consumers’ purchase intentionsJournal of Retailing and Consumer ServicesZhichen Hu, Yu-Hao Zheng, Wei Zhang et al.Guangxi Minzu University; Xi'an Jiaotong University; Xi'an University of Technology
2026-10-05The impact of omni-channel strategies on consumer behavior in sport product purchasesJournal of Retailing and Consumer ServicesSardar Mohammadi, Seyed Mohammad Javad Razavi, Manuel Alonso Dos SantosUniversity of Kurdistan
2026-10-02From image to action: How social proof turns brand image into repurchase intentionJournal of Retailing and Consumer ServicesChin‐Ching Yin, K.-A. Do, Yu‐Lun LiuNational Taipei University of Technology; University of Kent
2026-10-02Beyond sales: Seller explanation, product availability, and returns in livestream commerceJournal of Retailing and Consumer ServicesJingyun HuUniversity of South Carolina Upstate
2026-10-02Symbolic promotions: Conceptualization and empirical investigationJournal of the Academy of Marketing ScienceChloé Vanasse, François Anthony Carrillat, Renaud Legoux et al.HEC Montréal; Griffith University; UNSW Sydney
Cite this page

Scholar4AI. (2026). Papers on “consumer behavior”. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/keywords/consumer-behavior

@misc{scholar4ai-keywords-consumer-behavior,
  author = {{Scholar4AI}},
  title = {Papers on “consumer behavior”},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/keywords/consumer-behavior}},
  urldate = {2026-10-26},
  note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}

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