Journal of Marketing Analytics
Key findings
- Journal of Marketing Analytics published 14 papers in the last 30 days (2026-09-27 to 2026-10-26), ranking #49 of 239 journals.
- Leading institutions: Philipps University of Marburg (2), FernUniversität in Hagen (1) and Czech University of Life Sciences Prague (1).
- Countries: Germany (4), United States (4) and Czechia (1).
- From Apr 2024 to Sep 2026, Journal of Marketing Analytics published 240 papers (8 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer behavior” (26), “marketing analytics” (22) and “purchase intention” (18).
- Its most-cited paper of the period is “Covariance-based structural equation modeling (CB-SEM): a SmartPLS 4 software tutorial” (2025-06-07), with 125 citations.
The last 30 months
Apr 24Sep 26
| Apr 24–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 30 months |
|---|---|---|---|
| 48 | 89 | 103 | 240 |
| # | Keyword | Papers |
|---|---|---|
| 1 | consumer behavior | 26 |
| 2 | marketing analytics | 22 |
| 3 | purchase intention | 18 |
| 4 | customer satisfaction | 16 |
| 5 | customer segmentation | 13 |
| 6 | customer engagement | 12 |
| 7 | customer loyalty | 12 |
| 8 | e-commerce | 11 |
| 9 | perceived usefulness | 11 |
| 10 | risk perception | 10 |
Cite this page
Scholar4AI. (2026). Journal of Marketing Analytics. Journal Research Rankings. Retrieved October 26, 2026, from https://scholar4ai.com/journals/journal-of-marketing-analytics
@misc{scholar4ai-journals-journal-of-marketing-analytics,
author = {{Scholar4AI}},
title = {Journal of Marketing Analytics},
year = {2026},
howpublished = {\url{https://scholar4ai.com/journals/journal-of-marketing-analytics}},
urldate = {2026-10-26},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}