| 2026-10-24 | Less real, more distinctive: How low environmental fidelity fosters distinctive product choice in virtual retail | Journal of Retailing and Consumer Services | Ju Yeun Jang, Ha Kyung Lee, Joonheui Bae | |
| 2026-10-23 | The double-edged effect of realism design in AI-powered digital streamers: The moderating role of social evaluative threat in livestreaming commerce | Journal of Retailing and Consumer Services | Yahui Liu, Lei Li, Shuai Yang | Nanjing Audit University; Carleton University; Donghua University |
| 2026-10-23 | Last-mile service provision and replenishment structures in community retailing | Journal of Retailing and Consumer Services | Shuxing Sun, Yan Xie, Chong Zhang et al. | Jiangnan University; Nanjing University of Posts and Telecommunications |
| 2026-10-22 | Service experiences with companion robots in older adult care: A social belonging perspective | Journal of Retailing and Consumer Services | Wenju Ma, Yushi Jiang, Muhammad Khayyam et al. | Southwestern University of Finance and Economics; Southwest Jiaotong University; Chengdu University of Technology; … |
| 2026-10-22 | The location logic of informal retail: dual-scale evidence from street food vendors in Hangzhou | Journal of Retailing and Consumer Services | Kechen Xu, 陈妤凡, Yong He et al. | Zhejiang A & F University; Zhejiang University of Technology; Zhejiang University |
| 2026-10-21 | Do platform and seller cues improve price prediction? A study on online food delivery platforms using machine learning | Journal of Retailing and Consumer Services | Hai-Dung Do, Nam Tien Duong | Ming Chi University of Technology; University of Economics Ho Chi Minh City; Ho Chi Minh City International University |
| 2026-10-20 | When virtual falls short: How influencer type and message congruence shape green purchase intentions | Journal of Retailing and Consumer Services | Mengning Feng, Luping Sun, Sisi Xiao et al. | |
| 2026-10-20 | Enhancing customer decision-making through 3D body-scan-enabled personalization in brick-and-mortar stores: The moderating roles of human support and technology intrusiveness | Journal of Retailing and Consumer Services | Louise-Marie KUIJPERS, Lieve Doucé, Carmen Adams | Hasselt University |
| 2026-10-20 | Effect of AI authorship disclosure on purchase intention in cultural tourism souvenirs: The mediating roles of perceived effort and authenticity | Journal of Retailing and Consumer Services | Guanbo Liang, Pohsun Wang, Yung-Cheng Hsieh et al. | Zhejiang Sci-Tech University; University of Macau; City University of Macau; … |
| 2026-10-19 | Lost in the narrative: How embedded content reduces sales on short video commerce platforms | Journal of Retailing and Consumer Services | Jiaqi Liu, Hongwei Wang, Matthew K.O. Lee | Tongji University; City University of Hong Kong |
| 2026-10-19 | Descriptive or injunctive? The interactive effects of influencer type and social norms on alternative protein purchase intention | Journal of Retailing and Consumer Services | Liyun Liu, Kun Zhang, Yaning Zhang et al. | |
| 2026-10-19 | What makes human service distinctly human in the AI era? Conceptualizing and measuring authentic relational service competency | Journal of Retailing and Consumer Services | Sun-Hwa Kim | Coastal Carolina University |
| 2026-10-19 | The effects of adolescents' digital and environmental literacy on parents’ green consumption: A reverse intergenerational socialization perspective | Journal of Retailing and Consumer Services | Zhihao Wang, Mengxin Wang, Wei Li | Taiyuan University of Technology |
| 2026-10-19 | Predictive basket steering and shopper choice sovereignty in AI-enabled retailing: A self-determination theory perspective | Journal of Retailing and Consumer Services | Yu Chen, Bolun Zhang | Harbin University of Commerce |
| 2026-10-17 | Disclosing AI without losing consumers: When and how AI disclosure works in advertising | Journal of Retailing and Consumer Services | Haichuan Zhao, Lingxue Wang, Zhenchuan Cai et al. | Shandong Management University |
| 2026-10-17 | Influencer beware: The buffering role of sponsor–influencer fit in the commercialization-authenticity trade-off | Journal of Retailing and Consumer Services | Jenny Lee, Vicki Andonopoulos | UNSW Sydney; The University of Sydney |
| 2026-10-17 | Self-built or retailer-based? Online direct-to-consumer channel introduction strategies for the fresh producer under retailer competition and disruption risk | Journal of Retailing and Consumer Services | Yibao Wang, Bin Dan, Yuan Sui et al. | Chongqing University; PLA Army Service Academy |
| 2026-10-17 | Where AI enters the product development process: Task orientation, human identity threat, and purchase intention | Journal of Retailing and Consumer Services | Ju Yeun Jang, Kyuree Kim | Oklahoma State University |
| 2026-10-17 | Persuasive triggers and psychological pathways: Unplanned purchase behavior in live-streaming blind box commerce | Journal of Retailing and Consumer Services | Inwon Kang, Shuai Wei | Kyung Hee University |
| 2026-10-17 | When AI shops for me: How agentic retail representation turns assistance into purchase delegation | Journal of Retailing and Consumer Services | Mansour Abdullah Alyahya, Gomaa Agag, Yasser Moustafa Shehawy | King Faisal University; Nottingham Trent University; Jazan University |
| 2026-10-16 | How retailers build authenticity over time: A longitudinal study of transparency, frontline brand enactment, customer-company identification, and sales growth | Journal of Retailing and Consumer Services | Xiang Lin, Man Yang, Chun Liu et al. | Wuhan Business University; Wuhan Technology and Business University; Wuhan University; … |
| 2026-10-16 | Consumers and local short food supply chains: Critical purchasing factors | Journal of Retailing and Consumer Services | Wílmer S. Sepúlveda, María del Mar Alonso Almeida | |
| 2026-10-15 | How should conversational recommendation agents organize candidate products? Matching recommendation set granularity with time pressure | Journal of Retailing and Consumer Services | Qi Wang, Wen Tong, Tian Yu Wei et al. | Hubei University of Technology; Zhongnan University of Economics and Law |
| 2026-10-15 | Crowding and green choice: Understanding a U-shaped relationship in China’s organic food market | Journal of Retailing and Consumer Services | Gaojie Pan, Jun Wang, Hongde Liu | Beihang University |
| 2026-10-14 | How do sustainability capabilities create retail performance over time? dynamic evidence from U.S. and Chinese retailers | Journal of Retailing and Consumer Services | Abdelmoneim Bahyeldin Mohamed Metwally, Abdullah Al-Maghzom, Mohamed Ali Shabeeb Ali et al. | King Faisal University; Hadhramout University; Ajman University; … |
| 2026-10-14 | When service environments signal ideology: Customer responses to ideological cues | Journal of Retailing and Consumer Services | Mark Scott Rosenbaum, Volker G. Kuppelwieser | Citadel; NEOMA Business School |
| 2026-10-13 | Using emojis to uplift emotion: Effects on mental health chatbots’ performance | Journal of Retailing and Consumer Services | Zhaohua Deng, Xiangqian Yan, Guorui Fan | Huazhong University of Science and Technology |
| 2026-10-13 | Attribution of causality following service failure on online retail platforms: The roles of governance structure and recurring failures | Journal of Retailing and Consumer Services | Khadija Ali Vakeel, Morana Fudurić, K. Sivakumar | DePaul University; University of Zagreb; Lehigh University |
| 2026-10-13 | When AI ads violate expectations: the interplay of AI character, product type, and advertising appeal of AI ads on consumer attitudes | Journal of Retailing and Consumer Services | Zhang Yan, Zhantong Ye, Zichan Cui et al. | Beijing Forestry University |
| 2026-10-09 | Bridging game-theoretic modeling and Artificial Intelligence for fast policy recommendations in multi-channel retail | Journal of Retailing and Consumer Services | Phuong Duong, Luong-Ngoc-Anh Vu, Binh Nguyen Thi | Foreign Trade University |
| 2026-10-09 | Fixed or flexible: How product formats affect consumer redemption behavior for live-streamed food and beverage (F&B) products | Journal of Retailing and Consumer Services | Yue Liu, Xingyang Lv, Ruizhi Yuan et al. | Sichuan University; Southwestern University of Finance and Economics; University of Nottingham Ningbo China; … |
| 2026-10-08 | Why (not) subscribe? Drivers and barriers of grocery replenishment subscriptions | Journal of Retailing and Consumer Services | Jonas Falk, Bastian Popp | Saarland University |
| 2026-10-08 | Chatbot service quality in omnichannel retailing: Effects of ChatbotSQ on decision confidence and customer behavior | Journal of Retailing and Consumer Services | Fatimah Ali Abbas, Jamie Carlson, Syed Mahmudur Rahman et al. | University of Newcastle Australia; Jazan University; Macquarie University; … |
| 2026-10-08 | Engaging consumers with varying budgets for battery electric vehicles in the post-subsidy era | Journal of Retailing and Consumer Services | Feiyu Feng, Ao Xu, Yang Zhang et al. | Fujian University of Technology |
| 2026-10-08 | Discount display in tiered pricing: Nudging subscriptions in online healthcare services | Journal of Retailing and Consumer Services | Shaoqi Zhang, Weiwei Sun, Tianshi Wu et al. | Harbin Institute of Technology; Sichuan University; West China Second University Hospital of Sichuan University |
| 2026-10-07 | When perception meets reality: explaining measured food waste through consumer behavior in a university dining hall | Journal of Retailing and Consumer Services | Fernanda Branco Lyra Porto, Lucas Rodrigues Deliberador, Mário Otávio Batalha et al. | Universidade Federal de São Carlos; Universidade Federal da Grande Dourados |
| 2026-10-07 | Designing the waiting experience: How order tracking shapes consumer engagement and loyalty | Journal of Retailing and Consumer Services | Chengbao Zhang, Junrui Hu, Zhen Bi et al. | Shandong Xiehe University; L. N. Gumilyov Eurasian National University; National Research University Higher School of Economics; … |
| 2026-10-06 | The prompt-response paradox: A cybernetic perspective of generative artificial intelligence usage and corner-cutting behavior | Journal of Retailing and Consumer Services | Bin Zhang | Sichuan University |
| 2026-10-06 | Justifying membership fees through quality and pricing in a competitive supply chain | Journal of Retailing and Consumer Services | Xiaoyu Jin, Shandong Mou | Central University of Finance and Economics |
| 2026-10-05 | Phygital pop-up stores: Measuring immersion, novelty, and post-visit purchase behavior using eye-tracking and biometrics | Journal of Retailing and Consumer Services | Mengchao Wang, Huaping Sun, 张哲江 | Capital University of Economics and Business; Georgia State University |
| 2026-10-05 | Nature sells: How visual biophilia influences promotional effectiveness of service firms | Journal of Retailing and Consumer Services | Sydney Chinchanachokchai, Deepak S. Kumar, V. U. Vinitha | University of Akron; Indian Institute of Management Kozhikode; Amrita Vishwa Vidyapeetham |
| 2026-10-05 | Emotional interaction and conversion value in live streaming E-commerce | Journal of Retailing and Consumer Services | Miao Feng, Yang Li, Yu Yang et al. | Shandong Management University; Shandong Normal University; Taiyuan University of Technology |
| 2026-10-05 | From personality to prestige: A dual-method analysis of masstige consumption using PLS-SEM and fsQCA | Journal of Retailing and Consumer Services | Mirza Mohammad Didarul Alam, Robaka Shamsher, Davoud Nikbin | Sultan Qaboos University; Chittagong Independent University |
| 2026-10-05 | The allure of imperfection: How ugly-cute aesthetics drive purchase intentions | Journal of Retailing and Consumer Services | Xinyi Li, Hongyu Meng | Xiamen University; Xiamen University of Technology; Chongqing Technology and Business University |
| 2026-10-05 | Not alone: How group photos enhance audience responses to virtual influencers | Journal of Retailing and Consumer Services | Junbing Fang, Yu Pan | Shanghai International Studies University |
| 2026-10-05 | When products speak: The effects of product-as-subject anthropomorphic communication on consumer responses to carted products | Journal of Retailing and Consumer Services | Yafeng Fan, Mengru Wang, Xiadan Zhang et al. | Minzu University of China; Jinan University |
| 2026-10-05 | Who eats matters: How eating-agent identity in short-form retail videos influences consumers’ purchase intentions | Journal of Retailing and Consumer Services | Zhichen Hu, Yu-Hao Zheng, Wei Zhang et al. | Guangxi Minzu University; Xi'an Jiaotong University; Xi'an University of Technology |
| 2026-10-05 | The impact of omni-channel strategies on consumer behavior in sport product purchases | Journal of Retailing and Consumer Services | Sardar Mohammadi, Seyed Mohammad Javad Razavi, Manuel Alonso Dos Santos | University of Kurdistan |
| 2026-10-04 | The dark side of AI customer service: How service failures damage consumer-brand relationships | Journal of Retailing and Consumer Services | Zhucheng Shao | Hubei Engineering University |
| 2026-10-04 | The role of deontological morality in shaping demand within the sharing economy | Journal of Retailing and Consumer Services | Min-Gyeong Kim, Francis Joseph Costello, Seunghee Yoo et al. | Dong-A University; NOVA School of Business and Economics; Universidade Nova de Lisboa; … |