| 2026-10-23 | Managing the dual nature of customer engagement in product innovation: A sensegiving and sensemaking perspective | Journal of the Academy of Marketing Science | Zhenghao Michael Xia, Xiaodong Marcus Li, Kang Xie et al. | South China University of Technology; Sun Yat-sen University |
| 2026-10-21 | Identifying and managing milestones in consumers’ goal journeys | Journal of the Academy of Marketing Science | Amanda Ann Garrison, Linda Price | Northern State University; University of Wyoming |
| 2026-10-21 | Return on AI (RoAI): A framework for assessing AI investments in the marketing organization | Journal of the Academy of Marketing Science | Vamsi Krishna Kanuri, Adithya Pattabhiramaiah, Shrihari Sridhar | University of Notre Dame; Peachtree Orthopaedic Clinic; Texas A&M University |
| 2026-10-15 | The ripple effects of customer orientation: Personal, vicarious, and temporal pathways to frontline employee well-being | Journal of the Academy of Marketing Science | Siddeeq M. Shabazz, Gabriel Gazzoli, Jin Ho Jung et al. | New Mexico State University; Ohio Northern University; Oklahoma State University; … |
| 2026-10-15 | Pet-owner synchrony: Operationalization, application, and implications | Journal of the Academy of Marketing Science | Sunhee Choi, Wesley Friske, Mayukh Dass | Shippensburg University; Missouri State University; Texas Tech University |
| 2026-10-10 | Can green innovations enhance competitive advantage? | Journal of the Academy of Marketing Science | The Hoa Mai, Satheesh Seenivasan, David Sugianto Lie et al. | Monash University; University at Buffalo, State University of New York |
| 2026-10-08 | Populism and sustainable marketing practices: Insights from consumer-packaged goods manufacturers’ new product launches | Journal of the Academy of Marketing Science | Martin Heinberg, Mustapha Belkhouja, H.D. Yoon | University of Leeds; Grenoble Ecole de Management; Ecole des Hautes Etudes Commerciales du Nord |
| 2026-10-02 | Symbolic promotions: Conceptualization and empirical investigation | Journal of the Academy of Marketing Science | Chloé Vanasse, François Anthony Carrillat, Renaud Legoux et al. | HEC Montréal; Griffith University; UNSW Sydney |
| 2026-09-28 | Multi-stakeholder market shaping for sustainability: effort types and enactment pathways in B2B markets | Journal of the Academy of Marketing Science | Kaisa Koskela-Huotari, Suvi Nenonen, Chelsey Jo Huisman et al. | Stockholm School of Economics; Lappeenranta-Lahti University of Technology; Forestry Research Institute of Sweden |