Marketing Letters
Key findings#
- Marketing Letters published 1 papers in the last 30 days (2026-09-28 to 2026-10-27), ranking #284 of 339 journals.
- Leading institutions: Boston College (1) and Rutgers, The State University of New Jersey (1).
- Countries: United States (1).
- From Oct 2023 to Sep 2026, Marketing Letters published 139 papers (4 a month on average, by publication date in OpenAlex).
- Its most frequent keywords over that period were “consumer choice” (13), “consumer behavior” (9) and “purchase intention” (9).
- Its most-cited paper of the period is “The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews?” (2024-04-12), with 44 citations.
The last 36 months#
Oct 23Sep 26
| Oct 23–Sep 24 | Oct 24–Sep 25 | Oct 25–Sep 26 | 36 months |
|---|---|---|---|
| 43 | 49 | 47 | 139 |
| # | Keyword | Papers |
|---|---|---|
| 1 | consumer choice | 13 |
| 2 | consumer behavior | 9 |
| 3 | purchase intention | 9 |
| 4 | purchase decision | 8 |
| 5 | consumer-brand relationships | 6 |
| 6 | charitable giving | 5 |
| 7 | consumer preferences | 5 |
| 8 | online reviews | 5 |
| 9 | variety seeking | 5 |
| 10 | brand equity | 4 |
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 44 | 1.4 | The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? | Marketing Letters | 2024-04-12 | Balázs Kovács |
| 2 | 25 | 0.8 | What you see is what you get: the impact of blockchain technology transparency on consumers | Marketing Letters | 2024-03-15 | Matilde Rapezzi, Gabriele Pizzi, Gian Luca Marzocchi |
| 3 | 19 | 0.8 | A meta-analysis of the effects of sponsorship disclosure in influencer marketing | Marketing Letters | 2024-11-19 | Xia Liu, Hong Zhao |
| 4 | 15 | 0.4 | Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? | Marketing Letters | 2024-01-04 | Robert Wilken, Julien Schmitt, Florian Dost et al. |
| 5 | 14 | 0.6 | Impacts of generative AI on user contributions: evidence from a coding Q &A platform | Marketing Letters | 2024-09-18 | Xinyu Li, Keongtae Kim |
| Date | Title | Journal | Authors | Affiliations |
|---|---|---|---|---|
| 2026-10-10 | People or planet? Consumer responses to socially and environmentally responsible brands | Marketing Letters | Gunben Ceren Aksu, Ozum Zor, Gergana Y. Nenkov | Rutgers, The State University of New Jersey; Boston College |
Cite this page
Scholar4AI. (2026). Marketing Letters. Journal Research Rankings. Retrieved October 27, 2026, from https://scholar4ai.com/journals/marketing-letters
@misc{scholar4ai-journals-marketing-letters,
author = {{Scholar4AI}},
title = {Marketing Letters},
year = {2026},
howpublished = {\url{https://scholar4ai.com/journals/marketing-letters}},
urldate = {2026-10-27},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}