Papers on “social media”
Research on “social media” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
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Key findings#
- From 2017 to 2026 (so far), the keyword “social media” appeared in 1,872 papers in the tracked journals, most of them in AI (564), information systems (360) and management (268).
- 191 of them were published in 2025, against 135 in 2017.
- Since 2023, the institutions with the most of these papers were Tianjin University (12), Hong Kong Polytechnic University (11) and City University of Hong Kong (10).
- The journals publishing most of them were Expert Systems with Applications (51), Information Processing & Management (40) and Knowledge-Based Systems (30).
- The most-cited of them is “The future of social media in marketing” (Journal of the Academy of Marketing Science, 2019), with 1,892 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| AI | 28 | 37 | 40 | 61 | 61 | 65 | 60 | 72 | 82 | 58 |
| Information Systems | 44 | 47 | 51 | 32 | 48 | 47 | 25 | 26 | 22 | 18 |
| Management | 19 | 20 | 32 | 28 | 36 | 34 | 26 | 26 | 23 | 24 |
| Marketing | 20 | 13 | 28 | 28 | 26 | 13 | 14 | 25 | 10 | 10 |
| Tourism and Hospitality | 5 | 16 | 12 | 15 | 16 | 12 | 19 | 13 | 11 | 11 |
| Economics | 5 | 7 | 8 | 11 | 15 | 17 | 13 | 25 | 17 | 7 |
| Finance | 2 | 5 | 6 | 9 | 7 | 7 | 10 | 15 | 14 | 6 |
| Operations Research | 8 | 6 | 4 | 5 | 9 | 5 | 8 | 4 | 4 | 6 |
| Higher Education and Research | 3 | 8 | 2 | 7 | 10 | 3 | 4 | 2 | 3 | 2 |
| Health Economics and Policy | 1 | 3 | 2 | 5 | 8 | 4 | 2 | 1 | 2 | 3 |
| Accounting | 0 | 4 | 3 | 4 | 2 | 1 | 1 | 1 | 2 | 3 |
| Statistics | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 1 | 0 |
| All categories | 135 | 166 | 188 | 206 | 238 | 208 | 182 | 210 | 191 | 148 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Expert Systems with Applications | 51 |
| 2 | Information Processing & Management | 40 |
| 3 | Knowledge-Based Systems | 30 |
| 4 | Journal of Business Research | 27 |
| 5 | Information Fusion | 22 |
| 6 | Technological Forecasting and Social Change | 17 |
| 7 | Information & Management | 16 |
| 8 | Neural Computing and Applications | 15 |
| 9 | Journal of Retailing and Consumer Services | 15 |
| 10 | Knowledge and Information Systems | 14 |
| # | Institution | Papers |
|---|---|---|
| 1 | Tianjin University | 12 |
| 2 | Hong Kong Polytechnic University | 11 |
| 3 | City University of Hong Kong | 10 |
| 4 | Chinese Academy of Sciences | 9 |
| 5 | Harbin Institute of Technology | 9 |
| 6 | Dalian University of Technology | 8 |
| 7 | Jilin University | 8 |
| 8 | Beijing Institute of Technology | 7 |
| 9 | Beijing University of Posts and Telecommunications | 7 |
| 10 | Chongqing University of Posts and Telecommunications | 7 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 242 |
| 2 | United States | 146 |
| 3 | India | 70 |
| 4 | United Kingdom | 67 |
| 5 | Spain | 44 |
| 6 | Australia | 42 |
| 7 | Germany | 38 |
| 8 | Hong Kong | 36 |
| 9 | South Korea | 29 |
| 10 | Italy | 28 |
| # | Keyword | Papers |
|---|---|---|
| 1 | 91 | |
| 2 | misinformation | 50 |
| 3 | COVID-19 pandemic | 46 |
| 4 | sentiment analysis | 41 |
| 5 | fake news detection | 28 |
| 6 | rumor detection | 27 |
| 7 | information dissemination | 26 |
| 8 | large language models | 26 |
| 9 | 25 |
Most-cited papers#
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 1,892 | 22.3 | The future of social media in marketing | Journal of the Academy of Marketing Science | 2019-10-12 | Gil Appel, Lauren S. Grewal, Rhonda Hadi et al. |
| 2 | 1,288 | 11.9 | Advances in Social Media Research: Past, Present and Future | Information Systems Frontiers | 2017-11-06 | Kawaljeet Kaur Kapoor, Kuttimani Tamilmani, Nripendra Pratap Rana et al. |
| 3 | 997 | 10.9 | An overview of online fake news: Characterization, detection, and discussion | Information Processing & Management | 2019-03-20 | Xichen Zhang, Ali Akbar Ghorbani |
| 4 | 841 | 10.1 | Sentiment analysis using deep learning architectures: a review | Artificial Intelligence Review | 2019-12-02 | Ashima Yadav, Dinesh Kumar Vishwakarma |
| 5 | 652 | 7.3 | Digitalization, business models, and SMEs: How do business model innovation practices improve performance of digitalizing SMEs? | Telecommunications Policy | 2019-05-24 | Harry Bouwman, Shahrokh Nikou, Mark de Reuver |
Research ideas that follow this keyword#
Cite this page
Scholar4AI. (2026). Papers on “social media”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/social-media
@misc{scholar4ai-keywords-social-media,
author = {{Scholar4AI}},
title = {Papers on “social media”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/social-media}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}