Papers on “tourism promotion”
Research on “tourism promotion” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
← Top research keywords · Keyword trends
Key findings#
- From 2017 to 2026 (so far), the keyword “tourism promotion” appeared in 469 papers in the tracked journals, most of them in tourism and hospitality (398), marketing (36) and management (18).
- 60 of them were published in 2025, against 38 in 2017.
- Since 2023, the institutions with the most of these papers were City University of Macau (26), Hainan University (17) and Hong Kong Polytechnic University (17).
- The journals publishing most of them were Journal of Destination Marketing & Management (60), Tourism Management (38) and Journal of Hospitality and Tourism Management (29).
- The most-cited of them is “A model of perceived image, memorable tourism experiences and revisit intention” (Journal of Destination Marketing & Management, 2017), with 825 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Tourism and Hospitality | 33 | 28 | 35 | 41 | 44 | 29 | 33 | 52 | 56 | 47 |
| Marketing | 2 | 0 | 5 | 4 | 2 | 1 | 5 | 10 | 1 | 6 |
| Management | 0 | 3 | 1 | 3 | 2 | 0 | 1 | 1 | 2 | 5 |
| Economics | 1 | 0 | 0 | 1 | 0 | 0 | 1 | 0 | 1 | 1 |
| Information Systems | 1 | 1 | 0 | 0 | 1 | 2 | 0 | 0 | 0 | 0 |
| Operations Research | 1 | 1 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 0 |
| AI | 0 | 1 | 0 | 0 | 2 | 0 | 0 | 0 | 0 | 0 |
| All categories | 38 | 34 | 41 | 49 | 51 | 33 | 41 | 63 | 60 | 59 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Journal of Destination Marketing & Management | 60 |
| 2 | Tourism Management | 38 |
| 3 | Journal of Hospitality and Tourism Management | 29 |
| 4 | Tourism Management Perspectives | 24 |
| 5 | Information Technology & Tourism | 14 |
| 6 | Place Branding and Public Diplomacy | 11 |
| 7 | Annals of Tourism Research | 9 |
| 8 | Journal of Retailing and Consumer Services | 8 |
| 9 | Journal of Outdoor Recreation and Tourism | 6 |
| 10 | Journal of Business Research | 5 |
| # | Institution | Papers |
|---|---|---|
| 1 | City University of Macau | 26 |
| 2 | Hainan University | 17 |
| 3 | Hong Kong Polytechnic University | 17 |
| 4 | Edith Cowan University | 10 |
| 5 | Sun Yat-sen University | 9 |
| 6 | Kyung Hee University | 8 |
| 7 | Central South University | 6 |
| 8 | Griffith University | 6 |
| 9 | Huaqiao University | 6 |
| 10 | Macau University of Science and Technology | 6 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 99 |
| 2 | United States | 35 |
| 3 | Macao | 34 |
| 4 | Australia | 22 |
| 5 | Hong Kong | 22 |
| 6 | United Kingdom | 21 |
| 7 | South Korea | 14 |
| 8 | Spain | 12 |
| 9 | India | 11 |
| 10 | Italy | 9 |
| # | Keyword | Papers |
|---|---|---|
| 1 | destination image | 31 |
| 2 | visit intention | 21 |
| 3 | travel intention | 13 |
| 4 | destination management | 11 |
| 5 | place branding | 10 |
| 6 | user-generated content | 10 |
| 7 | behavioral intention | 9 |
| 8 | destination attractiveness | 9 |
| 9 | social media | 9 |
Most-cited papers#
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 825 | 7.4 | A model of perceived image, memorable tourism experiences and revisit intention | Journal of Destination Marketing & Management | 2017-07-10 | Hongmei Zhang, Yan Wu, Dimitrios Buhalis |
| 2 | 707 | 6.9 | What is food tourism? | Tourism Management | 2018-04-04 | Ashleigh Ellis, Eerang Park, Sangkyun Kim et al. |
| 3 | 693 | 6.5 | Effects of tourists’ local food consumption value on attitude, food destination image, and behavioral intention | International Journal of Hospitality Management | 2017-11-24 | Ja Young Choe, Seongseop Kim |
| 4 | 572 | 7.4 | Destination image and tourist behavioural intentions: A meta-analysis | Tourism Management | 2020-05-19 | Mona Afshardoost, Mohammad Sadegh Eshaghi |
| 5 | 549 | 6.0 | Virtual reality presence as a preamble of tourism experience: The role of mental imagery | Tourism Management | 2019-03-06 | Vanja Bogicevic, Soobin Seo, Jay A. Kandampully et al. |
Cite this page
Scholar4AI. (2026). Papers on “tourism promotion”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/tourism-promotion
@misc{scholar4ai-keywords-tourism-promotion,
author = {{Scholar4AI}},
title = {Papers on “tourism promotion”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/tourism-promotion}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}