Papers on “B2B marketing”
Research on “B2B marketing” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
← Top research keywords · Keyword trends
Key findings#
- From 2017 to 2026 (so far), the keyword “B2B marketing” appeared in 352 papers in the tracked journals, most of them in marketing (301), management (38) and information systems (5).
- 25 of them were published in 2025, against 32 in 2017.
- Since 2023, the institutions with the most of these papers were Copenhagen Business School (12), University of Southern Denmark (7) and University of Turku (7).
- The journals publishing most of them were Industrial Marketing Management (93), Journal of Business Research (16) and Information Systems Frontiers (2).
- The most-cited of them is “Setting the future of digital and social media marketing research: Perspectives and research propositions” (International Journal of Information Management, 2020), with 2,644 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | 28 | 36 | 35 | 34 | 28 | 43 | 32 | 25 | 21 | 19 |
| Management | 2 | 2 | 1 | 3 | 1 | 9 | 7 | 5 | 3 | 5 |
| Information Systems | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 1 | 1 | 0 |
| Operations Research | 0 | 2 | 2 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| AI | 2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| All categories | 32 | 40 | 38 | 39 | 29 | 53 | 41 | 31 | 25 | 24 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Industrial Marketing Management | 93 |
| 2 | Journal of Business Research | 16 |
| 3 | Information Systems Frontiers | 2 |
| 4 | Journal of Marketing Analytics | 2 |
| 5 | Journal of the Academy of Marketing Science | 1 |
| 6 | Technovation | 1 |
| 7 | International Journal of Research in Marketing | 1 |
| 8 | International Journal of Information Management | 1 |
| 9 | Expert Systems with Applications | 1 |
| 10 | International Business Review | 1 |
| # | Institution | Papers |
|---|---|---|
| 1 | Copenhagen Business School | 12 |
| 2 | University of Southern Denmark | 7 |
| 3 | University of Turku | 7 |
| 4 | Temple University | 6 |
| 5 | University of Pretoria | 6 |
| 6 | Linköping University | 5 |
| 7 | NEOMA Business School | 5 |
| 8 | Lappeenranta-Lahti University of Technology | 4 |
| 9 | Pôle Léonard de Vinci | 4 |
| 10 | University of Birmingham | 4 |
| # | Country | Papers |
|---|---|---|
| 1 | United States | 36 |
| 2 | United Kingdom | 27 |
| 3 | Denmark | 20 |
| 4 | Finland | 19 |
| 5 | France | 19 |
| 6 | Germany | 11 |
| 7 | India | 11 |
| 8 | Australia | 9 |
| 9 | Canada | 9 |
| 10 | Sweden | 9 |
| # | Keyword | Papers |
|---|---|---|
| 1 | marketing management | 7 |
| 2 | artificial intelligence | 6 |
| 3 | buyer-supplier relationships | 6 |
| 4 | research agenda | 6 |
| 5 | value creation | 6 |
| 6 | COVID-19 pandemic | 5 |
| 7 | conceptual framework | 5 |
| 8 | digitalization | 5 |
| 9 | signaling theory | 5 |
Most-cited papers#
Cite this page
Scholar4AI. (2026). Papers on “B2B marketing”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/b2b-marketing
@misc{scholar4ai-keywords-b2b-marketing,
author = {{Scholar4AI}},
title = {Papers on “B2B marketing”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/b2b-marketing}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}