Papers on “theory of planned behavior”
Research on “theory of planned behavior” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
← Top research keywords · Keyword trends
Key findings#
- From 2017 to 2026 (so far), the keyword “theory of planned behavior” appeared in 1,053 papers in the tracked journals, most of them in management (367), marketing (147) and economics (107).
- 147 of them were published in 2025, against 70 in 2017.
- Since 2023, the institutions with the most of these papers were Griffith University (8), Sunway University (8) and University of Birmingham (8).
- The journals publishing most of them were The International Journal of Management Education (37), Journal of Retailing and Consumer Services (30) and Cleaner and Responsible Consumption (30).
- The most-cited of them is “Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior” (Ecological Economics, 2017), with 1,317 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Management | 16 | 14 | 13 | 20 | 41 | 49 | 46 | 54 | 52 | 62 |
| Marketing | 6 | 2 | 6 | 9 | 14 | 23 | 17 | 20 | 25 | 25 |
| Economics | 7 | 7 | 8 | 7 | 8 | 15 | 8 | 16 | 12 | 19 |
| Information Systems | 13 | 13 | 9 | 6 | 5 | 12 | 9 | 4 | 16 | 12 |
| Higher Education and Research | 3 | 4 | 5 | 5 | 9 | 12 | 13 | 14 | 16 | 11 |
| Operations Research | 7 | 4 | 2 | 8 | 8 | 11 | 8 | 9 | 10 | 17 |
| Tourism and Hospitality | 8 | 8 | 10 | 11 | 4 | 12 | 8 | 8 | 6 | 6 |
| Health Economics and Policy | 7 | 3 | 2 | 2 | 2 | 5 | 5 | 1 | 5 | 3 |
| Finance | 0 | 2 | 0 | 0 | 1 | 0 | 2 | 2 | 4 | 7 |
| Statistics | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 1 | 1 | 10 |
| AI | 3 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 2 |
| Accounting | 0 | 0 | 1 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| All categories | 70 | 57 | 56 | 68 | 93 | 140 | 117 | 129 | 147 | 176 |
Where the papers come from#
| # | Institution | Papers |
|---|---|---|
| 1 | Griffith University | 8 |
| 2 | Sunway University | 8 |
| 3 | University of Birmingham | 8 |
| 4 | British University in Dubai | 7 |
| 5 | Industrial University of Ho Chi Minh City | 7 |
| 6 | Universidad de Sevilla | 6 |
| 7 | University of Central Florida | 6 |
| 8 | University of Johannesburg | 6 |
| 9 | Sultan Qaboos University | 5 |
| 10 | Swinburne University of Technology | 5 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 100 |
| 2 | United States | 65 |
| 3 | India | 62 |
| 4 | United Kingdom | 49 |
| 5 | Malaysia | 39 |
| 6 | Vietnam | 32 |
| 7 | Australia | 31 |
| 8 | Spain | 30 |
| 9 | Taiwan | 24 |
| 10 | Germany | 23 |
| # | Keyword | Papers |
|---|---|---|
| 1 | perceived behavioral control | 211 |
| 2 | subjective norms | 189 |
| 3 | attitudes | 95 |
| 4 | entrepreneurial intention | 88 |
| 5 | university students | 67 |
| 6 | behavioral intention | 62 |
| 7 | entrepreneurship education | 58 |
| 8 | technology acceptance model | 57 |
| 9 | purchase intention | 43 |
Most-cited papers#
Cite this page
Scholar4AI. (2026). Papers on “theory of planned behavior”. Journal and Conference Research Rankings. Retrieved November 5, 2026, from https://scholar4ai.com/keywords/theory-of-planned-behavior
@misc{scholar4ai-keywords-theory-of-planned-behavior,
author = {{Scholar4AI}},
title = {Papers on “theory of planned behavior”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/theory-of-planned-behavior}},
urldate = {2026-11-05},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}