Papers on “purchase intention”
Research on “purchase intention” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
← Top research keywords · Keyword trends
Key findings#
- From 2017 to 2026 (so far), the keyword “purchase intention” appeared in 1,534 papers in the tracked journals, most of them in marketing (631), management (413) and information systems (208).
- 199 of them were published in 2025, against 107 in 2017.
- Since 2023, the institutions with the most of these papers were Hong Kong Polytechnic University (19), Shandong University (16) and Zhejiang University (11).
- The journals publishing most of them were Journal of Retailing and Consumer Services (236), Journal of Business Research (88) and Electronic Commerce Research and Applications (28).
- The most-cited of them is “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions” (Journal of Retailing and Consumer Services, 2019), with 1,646 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | 33 | 38 | 48 | 54 | 64 | 49 | 61 | 88 | 97 | 99 |
| Management | 42 | 31 | 29 | 43 | 53 | 52 | 55 | 41 | 36 | 31 |
| Information Systems | 10 | 14 | 17 | 11 | 22 | 27 | 23 | 27 | 33 | 24 |
| Tourism and Hospitality | 10 | 7 | 14 | 17 | 12 | 17 | 13 | 14 | 11 | 13 |
| Economics | 6 | 5 | 6 | 3 | 5 | 6 | 6 | 9 | 8 | 5 |
| Operations Research | 1 | 2 | 5 | 7 | 6 | 8 | 9 | 5 | 7 | 8 |
| AI | 5 | 2 | 1 | 3 | 3 | 0 | 1 | 0 | 1 | 1 |
| Finance | 0 | 0 | 1 | 0 | 6 | 3 | 1 | 2 | 4 | 0 |
| Accounting | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 | 0 |
| Health Economics and Policy | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 |
| All categories | 107 | 99 | 121 | 138 | 172 | 162 | 169 | 186 | 199 | 181 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Journal of Retailing and Consumer Services | 236 |
| 2 | Journal of Business Research | 88 |
| 3 | Electronic Commerce Research and Applications | 28 |
| 4 | Electronic Commerce Research | 27 |
| 5 | Journal of Marketing Analytics | 23 |
| 6 | International Journal of Hospitality Management | 22 |
| 7 | Technological Forecasting and Social Change | 16 |
| 8 | Journal of Brand Management | 16 |
| 9 | Future Business Journal | 16 |
| 10 | Journal of the Academy of Marketing Science | 15 |
| # | Institution | Papers |
|---|---|---|
| 1 | Hong Kong Polytechnic University | 19 |
| 2 | Shandong University | 16 |
| 3 | Zhejiang University | 11 |
| 4 | City University of Macau | 9 |
| 5 | Northeastern University | 9 |
| 6 | Wuhan University | 9 |
| 7 | Huazhong University of Science and Technology | 8 |
| 8 | Iowa State University | 8 |
| 9 | Jinan University | 8 |
| 10 | NEOMA Business School | 8 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 255 |
| 2 | United States | 150 |
| 3 | United Kingdom | 63 |
| 4 | India | 56 |
| 5 | France | 42 |
| 6 | South Korea | 42 |
| 7 | Hong Kong | 35 |
| 8 | Taiwan | 33 |
| 9 | Australia | 32 |
| 10 | Malaysia | 28 |
| # | Keyword | Papers |
|---|---|---|
| 1 | consumer behavior | 109 |
| 2 | consumer attitudes | 54 |
| 3 | consumer trust | 48 |
| 4 | influencer marketing | 45 |
| 5 | customer engagement | 44 |
| 6 | stimulus-organism-response model | 42 |
| 7 | perceived value | 36 |
| 8 | live streaming e-commerce | 35 |
| 9 | purchase decision | 35 |
Most-cited papers#
Research ideas that follow this keyword#
Cite this page
Scholar4AI. (2026). Papers on “purchase intention”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/purchase-intention
@misc{scholar4ai-keywords-purchase-intention,
author = {{Scholar4AI}},
title = {Papers on “purchase intention”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/purchase-intention}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}