Companies in marketing research, 2023–2025
Companies whose researchers publish in the 15 tracked marketing journals, ranked by their papers in each year from 2023 to 2025, and how much of the research has corporate authors. A paper counts as corporate when at least one of its authors is affiliated with an institution that OpenAlex classifies as a company; it counts once for each company among its authors' affiliations. Universities are the institutions OpenAlex classifies as education. Also as Markdown.
By category: Finance · Accounting · Economics · Health Economics and Policy · Management · Marketing · Information Systems · Tourism and Hospitality · Higher Education and Research · Operations Research · Statistics · AI
Key findings#
- Of the 3,779 papers the 15 tracked marketing journals published in 2023–2025, 43 (1%) have at least one author at a company; 91% of those also have a university author.
- The corporate share of marketing papers went from 1% in 2017 to 1% in 2025.
- Aier Eye Hospital Group (China) took part in the most papers (4), followed by Amazon (United States) (4) and Samsung (South Korea) (3).
Companies#
| # | Company | Country | 2023 | 2024 | 2025 | 2023–2025 |
|---|---|---|---|---|---|---|
| 1 | Aier Eye Hospital Group (China) | China | 0 | 4 | 0 | 4 |
| 2 | Amazon (United States) | United States | 2 | 1 | 1 | 4 |
| 3 | Samsung (South Korea) | South Korea | 0 | 0 | 3 | 3 |
| 4 | Siemens (Germany) | Germany | 1 | 1 | 1 | 3 |
| 5 | Alibaba Group (China) | China | 0 | 0 | 2 | 2 |
| 6 | Otto Group (Germany) | Germany | 2 | 0 | 0 | 2 |
| 7 | 3E (Belgium) | Belgium | 0 | 1 | 0 | 1 |
| 8 | Adhera Health, Inc. (United States) | United States | 0 | 1 | 0 | 1 |
| 9 | Analysis Group (United States) | United States | 0 | 0 | 1 | 1 |
| 10 | Boston Consulting Group (United States) | – | 0 | 0 | 1 | 1 |
| 11 | Chery Automobile (China) | China | 0 | 0 | 1 | 1 |
| 12 | China Electric Equipment Group (China) | China | 0 | 0 | 1 | 1 |
| 13 | China National Petroleum Corporation (China) | China | 1 | 0 | 0 | 1 |
| 14 | Cosmax Inc. (South Korea) | South Korea | 0 | 0 | 1 | 1 |
| 15 | Ernst & Young (United States) | United States | 0 | 1 | 0 | 1 |
| 16 | Fidelity Investments (United States) | United States | 0 | 1 | 0 | 1 |
| 17 | Henkel (Germany) | Germany | 0 | 0 | 1 | 1 |
| 18 | IQVIA (United States) | United States | 0 | 0 | 1 | 1 |
| 19 | JUUL Labs, Inc. (United States) | United States | 1 | 0 | 0 | 1 |
| 20 | LG (South Korea) | South Korea | 0 | 0 | 1 | 1 |
| 21 | Meta (United Kingdom) | United Kingdom | 1 | 0 | 0 | 1 |
| 22 | Meta (United States) | United States | 0 | 0 | 1 | 1 |
| 23 | National Bank of Greece (Greece) | Greece | 1 | 0 | 0 | 1 |
| 24 | Nike (United States) | United States | 1 | 0 | 0 | 1 |
| 25 | Ogilvy (Greece) | Greece | 1 | 0 | 0 | 1 |
| 26 | Pinney Associates (United States) | United States | 1 | 0 | 0 | 1 |
| 27 | Shell (India) | India | 0 | 1 | 0 | 1 |
| 28 | Snap (United States) | United States | 0 | 1 | 0 | 1 |
| 29 | Suntory (Japan) | Japan | 0 | 1 | 0 | 1 |
| 30 | Swiss Re (Switzerland) | Switzerland | 1 | 0 | 0 | 1 |
| 31 | Taiwan Semiconductor Manufacturing Company (Taiwan) | Taiwan | 1 | 0 | 0 | 1 |
| 32 | Unicaf (Cyprus) | Cyprus | 1 | 0 | 0 | 1 |
| 33 | Vodafone (Portugal) | Portugal | 1 | 0 | 0 | 1 |
By year#
| 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|
| 1% | 0% | 1% | 2% | 1% | 0% | 1% | 1% | 1% | 1% |
Cite this page
Scholar4AI. (2026). Companies in marketing research, 2023–2025. Journal Research Rankings. Retrieved October 31, 2026, from https://scholar4ai.com/rankings/companies/marketing
@misc{scholar4ai-rankings-companies-marketing,
author = {{Scholar4AI}},
title = {Companies in marketing research, 2023–2025},
year = {2026},
howpublished = {\url{https://scholar4ai.com/rankings/companies/marketing}},
urldate = {2026-10-31},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}