From Nov 2023 to Oct 2026, 69 archived papers mentioned YouGov in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Jul 2026 (6).
No paper of the tracked journals mentioned YouGov in the last 30 days (2026-10-07 to 2026-11-05).
From 2017 to 2026 (so far), YouGov was mentioned in 73 papers in the tracked journals, most of them in economics (32), marketing (18) and management (10).
20 of them were published in 2025, against 0 in 2017.
Since 2023, the institutions with the most of these papers were London School of Economics and Political Science (8), Brunel University of London (3) and Tilburg University (3).
The journals publishing most of them were Journal of the Academy of Marketing Science (4), Journal of Business Research (4) and Ecological Economics (4).
The most-cited of them is “Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain” (Journal of Retailing and Consumer Services, 2020), with 90 citations.
Papers use YouGov most often with Twitter / X (14), Facebook (13) and YouTube / TikTok (9); it has 13 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.
Papers mentioning it by publication month, Nov 2023 to Oct 2026 (titles, abstracts and keywords; the full texts of earlier months are still being searched)
Archive counts by publication year: a paper counts when its title, abstract or keywords name the dataset, or when OpenAlex's full-text search finds it there (searched for the last 30 days' papers and, by a pass over the past years, for older ones). Names added to the list later are looked for in older papers as the archive is read again.
Papers use YouGov most often with Twitter / X (14), Facebook (13) and YouTube / TikTok (9); it has 13 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok. The whole network →
What papers use YouGov together with (at least 3 papers; lift 1 = chance)
Scholar4AI. (2026). YouGov. Journal and Conference Research Rankings. Retrieved November 5, 2026, from https://scholar4ai.com/datasets/yougov
@misc{scholar4ai-datasets-yougov,
author = {{Scholar4AI}},
title = {YouGov},
year = {2026},
howpublished = {\url{https://scholar4ai.com/datasets/yougov}},
urldate = {2026-11-05},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}
Free to reuse for non-commercial purposes with attribution (CC BY-NC 4.0).