YouTube / TikTok

data category: Social media data · 1 paper in the last 7 days

← Most-used data · All Social media data datasets

Posts and activity from social networks and investor forums.

Names searched for: YouTube, TikTok, Douyin

Key findings#

From Nov 2023 to Oct 2026, 1,468 archived papers mentioned YouTube / TikTok in their title, abstract or keywords (the search of earlier months' full texts is still under way), most of them in Aug 2026 (63).
YouTube / TikTok was mentioned in 13 papers in the last 30 days (2026-10-06 to 2026-11-04), ranking #13 of the 255 datasets mentioned.
By journal category: Operations Research (3), Higher Education and Research (2), Tourism and Hospitality (2), Information Systems (2), AI (1), Economics (1), Marketing (1) and Management (1).
Most of them appeared in Minerva (1), Information Technology & Tourism (1) and Ethics and Information Technology (1).
From 2017 to 2026 (so far), YouTube / TikTok was mentioned in 1,659 papers in the tracked journals, most of them in AI (566), management (308) and marketing (202).
496 of them were published in 2025, against 16 in 2017.
Since 2023, the institutions with the most of these papers were University of Amsterdam (23), Peking University (18) and University of Oxford (18).
The journals publishing most of them were AI & Society (119), Journal of Business Research (63) and IEEE Transactions on Pattern Analysis and Machine Intelligence (60).
The most-cited of them is “Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions” (Journal of Retailing and Consumer Services, 2019), with 1,646 citations.
Papers use YouTube / TikTok most often with Facebook (560), Twitter / X (460) and LinkedIn (153); it has 109 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok.

Mentions over 36 months#

Papers mentioning it by publication month, Nov 2023 to Oct 2026 (titles, abstracts and keywords; the full texts of earlier months are still being searched)
Trend	Nov 23–Oct 24	Nov 24–Oct 25	Nov 25–Oct 26	36 months
	431	510	527	1,468

Papers per year#

20172026 (so far)

Papers per publication year and category
Category	2017	2018	2019	2020	2021	2022	2023	2024	2025	2026 (so far)
AI	7	7	8	6	17	13	35	174	182	117
Management	1	2	5	0	4	4	21	83	96	92
Marketing	2	2	3	2	4	5	12	55	48	69
Information Systems	3	2	2	3	3	7	16	49	56	54
Economics	1	0	0	0	3	4	8	38	38	37
Tourism and Hospitality	2	0	0	1	3	1	5	13	27	26
Operations Research	0	2	0	1	2	1	5	16	12	23
Higher Education and Research	0	0	0	2	1	1	2	17	25	11
Finance	0	0	0	0	0	0	3	9	5	13
Health Economics and Policy	0	1	0	1	1	0	1	3	5	3
Accounting	0	0	1	0	1	0	0	4	1	4
Statistics	0	0	0	0	0	0	0	2	1	1
All categories	16	16	19	16	39	36	108	463	496	450

Where the papers come from#

Journals with the most papers, since 2023
#	Journal	Papers
1	AI & Society	119
2	Journal of Business Research	63
3	IEEE Transactions on Pattern Analysis and Machine Intelligence	60
4	Journal of Retailing and Consumer Services	45
5	Artificial Intelligence Review	42
6	International Journal of Computer Vision	41
7	Future Business Journal	35
8	Expert Systems with Applications	30
9	Journal of the Academy of Marketing Science	28
10	Neural Computing and Applications	28

Institutions with the most papers, since 2023
#	Institution	Papers
1	University of Amsterdam	23
2	Peking University	18
3	University of Oxford	18
4	Zhejiang University	18
5	The University of Sydney	16
6	Hong Kong Polytechnic University	15
7	Chinese Academy of Sciences	14
8	Copenhagen Business School	14
9	Durham University	14
10	The University of Melbourne	14

Countries with the most papers, since 2023
#	Country	Papers
1	China	309
2	United States	296
3	United Kingdom	293
4	Germany	145
5	Australia	138
6	Spain	104
7	Netherlands	90
8	France	84
9	Italy	84
10	Canada	59

Keywords with the most papers, since 2023
#	Keyword	Papers
1	TikTok	85
2	social media	69
3	YouTube	58
4	influencer marketing	54
5	Douyin	53
6	generative AI	51
7	large language models	50
8	purchase intention	39
9	consumer behavior	36
10	customer engagement	36

Most-cited papers#

Most-cited papers since 2017
#	Citations	Per month	Title	Journal	Published	Authors
1	1,646	17.6	Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions	Journal of Retailing and Consumer Services	2019-01-25	Karina Sokolova, Hajer Kéfi
2	663	7.8	Voxceleb: Large-scale speaker verification in the wild	Computer Speech & Language	2019-10-16	Arsha Nagrani, Joon Son Chung, Weidi Xie et al.
3	637	23.4	End-to-End Autonomous Driving: Challenges and Frontiers	IEEE Transactions on Pattern Analysis and Machine Intelligence	2024-07-30	Li Chen, Penghao Wu, Kashyap Chitta et al.
4	635	18.9	A review of graph neural networks: concepts, architectures, techniques, challenges, datasets, applications, and future directions	Journal Of Big Data	2024-01-16	Bharti Khemani, Shruti Patil, Ketan V. Kotecha et al.
5	576	9.4	Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations	Technological Forecasting and Social Change	2021-09-28	Hisashi Masuda, Spring H. Han, Jungwoo Lee

Archive counts by publication year: a paper counts when its title, abstract or keywords name the dataset, or when OpenAlex's full-text search finds it there (searched for the last 30 days' papers and, by a pass over the past years, for older ones). Names added to the list later are looked for in older papers as the archive is read again.

Used together with#

Papers use YouTube / TikTok most often with Facebook (560), Twitter / X (460) and LinkedIn (153); it has 109 partners in the code and data network, in the group around Twitter / X, Facebook, YouTube / TikTok. The whole network →

What papers use YouTube / TikTok together with (at least 3 papers; lift 1 = chance)
Used with	Type	Papers using both	Lift
Facebook	Dataset	560	5.4
Twitter / X	Dataset	460	3.0
LinkedIn	Dataset	153	4.8
Reddit	Dataset	116	5.4
ImageNet	Dataset	110	1.2
Wikipedia	Dataset	88	2.3
Airbnb	Dataset	56	1.8
Amazon Mechanical Turk	Dataset	53	2.4
Action recognition (Kinetics, UCF101, HMDB51)	Dataset	50	4.8
MS COCO	Dataset	48	1.4
Weibo	Dataset	46	2.7
Yelp	Dataset	45	3.2

Papers mentioning YouTube / TikTok in the last 30 days, newest first.
Date	Title	Journal	Authors	Affiliations
2026-10-29	Democratic Critique of Expert Policymaking: Alternative News Coverage of Canadian Public Health Officials and the COVID-19 Pandemic	Minerva	Marco Antonio Zenone, Chris Tenove, Heidi Tworek	University of Ottawa; University of British Columbia
2026-10-27	Wikipedia visibility and instagram hashtag intensity in urban tourism: an AI-based multilingual analysis of tourist attractions in Seville	Information Technology & Tourism	Antonio Gavira Narváez, Javier López-Otero, Rafael F. Vega-Pozuelo	University of Córdoba; Universidad Internacional de La Rioja
2026-10-26	LLMs and attentional injustice in philosophy	Ethics and Information Technology	Joe Slater	University of Bristol
2026-10-25	EGY-MER: Establishing The First Egyptian Arabic Multimodal Emotion Recognition Dataset for Affective Computing	Language Resources and Evaluation	Amany Hussein, May Hussien, Ammar Hassona et al.	German International University; German University in Cairo; Universität Ulm
2026-10-22	Measuring the state of open science in transportation using large language models	Transportation Research Part C Emerging Technologies	Junyi Ji, Ruth Lu, Linda Belkessa et al.	Vanderbilt University; Massachusetts Institute of Technology; Université Gustave Eiffel; …
2026-10-21	Is algorithmic media content awareness platform-specific? A replication and cross-platform validation	Telematics and Informatics	Cristián Buzeta, Antonia Guevara-Iturbe	University of Chile; Pontificia Universidad Católica de Chile
2026-10-15	Economic impacts of subsea cable deployment	Telecommunications Policy	Wolfgang Briglauer, Raúl Katz, Monika Köppl-Turyna et al.	Vienna University of Economics and Business; EcoAustria Institut für Wirtschaftsforschung; Columbia University; …
2026-10-14	Modeling acceptance of shared and private autonomous vehicles with social-media-informed psychological variables	Transportation Research Part A Policy and Practice	Dongdong Feng, Sylvia Y. He	Chinese University of Hong Kong
2026-10-13	Mapping and characterising channel-based customer segments along the customer journey: a systematic literature review	Journal of Marketing Analytics	Rafaela Schwarz	Philipps University of Marburg
2026-10-13	A risk analytics framework for early brand risk detection using audience sentiment volatility in influencer marketing	Decision Analytics Journal	Tereza Semerádová, Petr Weinlich	Technical University of Liberec
2026-10-12	B2B influencer marketing collaborations: A relational governance perspective	Journal of Business Research	Heini Vanninen, Joona Keränen, Joel Mero	Lappeenranta-Lahti University of Technology; RMIT University; University of Jyväskylä
2026-10-09	Partial English-medium instruction as a participation condition: appraisal, coping, and transition in higher education	Higher Education	Marcus Warnby, Jasmine Bylund	University of Gothenburg
2026-10-08	Emotional geography of tourism resistance: Claiming the right to the city in overtourism destinations	Journal of Hospitality and Tourism Management	Fatemeh Bagheri, Zohreh Zara Zarezadeh, Zahed Ghaderi et al.	University of Algarve; Griffith University; Sultan Qaboos University

Cite this page

Scholar4AI. (2026). YouTube / TikTok. Journal and Conference Research Rankings. Retrieved November 4, 2026, from https://scholar4ai.com/datasets/youtube-tiktok

@misc{scholar4ai-datasets-youtube-tiktok,
  author = {{Scholar4AI}},
  title = {YouTube / TikTok},
  year = {2026},
  howpublished = {\url{https://scholar4ai.com/datasets/youtube-tiktok}},
  urldate = {2026-11-04},
  note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}

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