Papers on “customer engagement”
Research on “customer engagement” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
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Key findings#
- From 2017 to 2026 (so far), the keyword “customer engagement” appeared in 752 papers in the tracked journals, most of them in marketing (299), management (211) and information systems (107).
- 131 of them were published in 2025, against 38 in 2017.
- Since 2023, the institutions with the most of these papers were Nankai University (8), Sun Yat-sen University (8) and Sunway University (8).
- The journals publishing most of them were Journal of Retailing and Consumer Services (95), Journal of Business Research (61) and International Journal of Hospitality Management (21).
- The most-cited of them is “The future of social media in marketing” (Journal of the Academy of Marketing Science, 2019), with 1,892 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | 20 | 14 | 26 | 20 | 31 | 25 | 24 | 37 | 53 | 49 |
| Management | 2 | 7 | 16 | 18 | 17 | 27 | 32 | 24 | 40 | 28 |
| Information Systems | 8 | 4 | 4 | 12 | 12 | 7 | 11 | 17 | 19 | 13 |
| Tourism and Hospitality | 4 | 4 | 3 | 12 | 6 | 4 | 5 | 16 | 12 | 9 |
| Economics | 1 | 1 | 6 | 4 | 1 | 4 | 3 | 2 | 2 | 4 |
| Operations Research | 2 | 0 | 1 | 2 | 0 | 0 | 1 | 3 | 2 | 4 |
| Finance | 0 | 0 | 0 | 0 | 0 | 0 | 1 | 1 | 2 | 5 |
| AI | 0 | 1 | 1 | 1 | 0 | 0 | 1 | 1 | 0 | 0 |
| Health Economics and Policy | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| All categories | 38 | 31 | 58 | 69 | 67 | 67 | 78 | 101 | 131 | 112 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Journal of Retailing and Consumer Services | 95 |
| 2 | Journal of Business Research | 61 |
| 3 | International Journal of Hospitality Management | 21 |
| 4 | Electronic Commerce Research | 16 |
| 5 | Journal of the Academy of Marketing Science | 15 |
| 6 | Journal of Marketing Analytics | 13 |
| 7 | Technological Forecasting and Social Change | 11 |
| 8 | Journal of Open Innovation Technology Market and Complexity | 11 |
| 9 | Future Business Journal | 8 |
| 10 | Journal of Retailing | 7 |
| # | Institution | Papers |
|---|---|---|
| 1 | Nankai University | 8 |
| 2 | Sun Yat-sen University | 8 |
| 3 | Sunway University | 8 |
| 4 | University of Johannesburg | 8 |
| 5 | UNSW Sydney | 7 |
| 6 | Edith Cowan University | 6 |
| 7 | Huazhong University of Science and Technology | 6 |
| 8 | University of Newcastle Australia | 6 |
| 9 | Audencia Business School | 5 |
| 10 | Ecole des Hautes Etudes Commerciales du Nord | 5 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 113 |
| 2 | United States | 92 |
| 3 | United Kingdom | 61 |
| 4 | Australia | 49 |
| 5 | India | 48 |
| 6 | France | 32 |
| 7 | Malaysia | 22 |
| 8 | Spain | 18 |
| 9 | Saudi Arabia | 18 |
| 10 | South Korea | 17 |
| # | Keyword | Papers |
|---|---|---|
| 1 | purchase intention | 44 |
| 2 | customer loyalty | 32 |
| 3 | consumer behavior | 27 |
| 4 | customer satisfaction | 27 |
| 5 | influencer marketing | 27 |
| 6 | consumer trust | 26 |
| 7 | customer experience | 20 |
| 8 | social media marketing | 20 |
| 9 | stimulus-organism-response model | 18 |
Most-cited papers#
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 1,892 | 22.3 | The future of social media in marketing | Journal of the Academy of Marketing Science | 2019-10-12 | Gil Appel, Lauren S. Grewal, Rhonda Hadi et al. |
| 2 | 1,472 | 15.0 | The role of live streaming in building consumer trust and engagement with social commerce sellers | Journal of Business Research | 2018-09-01 | Apiradee Wongkitrungrueng, Nuttapol Assarut |
| 3 | 1,194 | 10.1 | The Future of Retailing | Journal of Retailing | 2017-01-12 | Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält |
| 4 | 1,126 | 9.9 | Social media in marketing: A review and analysis of the existing literature | Telematics and Informatics | 2017-05-25 | Ali Abdallah Alalwan, Nripendra Pratap Rana, Yogesh Kumar Dwivedi et al. |
| 5 | 760 | 10.3 | The strategic use of artificial intelligence in the digital era: Systematic literature review and future research directions | International Journal of Information Management | 2020-09-14 | Aline de Fátima Soares Borges, Fernando J.B. Laurindo, Mauro de Mesquita Spínola et al. |
Research ideas that follow this keyword#
Cite this page
Scholar4AI. (2026). Papers on “customer engagement”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/customer-engagement
@misc{scholar4ai-keywords-customer-engagement,
author = {{Scholar4AI}},
title = {Papers on “customer engagement”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/customer-engagement}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}