Papers on “consumer trust”
Research on “consumer trust” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
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Key findings#
- From 2017 to 2026 (so far), the keyword “consumer trust” appeared in 637 papers in the tracked journals, most of them in marketing (186), management (136) and information systems (123).
- 107 of them were published in 2025, against 27 in 2017.
- Since 2023, the institutions with the most of these papers were Xi'an Jiaotong University (8), Hong Kong Polytechnic University (7) and Korea University (7).
- The journals publishing most of them were Journal of Retailing and Consumer Services (73), Journal of Business Research (23) and Electronic Commerce Research (19).
- The most-cited of them is “The role of live streaming in building consumer trust and engagement with social commerce sellers” (Journal of Business Research, 2018), with 1,472 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | 11 | 9 | 12 | 13 | 16 | 19 | 18 | 25 | 27 | 36 |
| Management | 9 | 9 | 11 | 12 | 6 | 15 | 21 | 14 | 20 | 19 |
| Information Systems | 4 | 13 | 5 | 8 | 11 | 14 | 12 | 18 | 21 | 17 |
| Operations Research | 0 | 0 | 1 | 0 | 1 | 6 | 15 | 5 | 15 | 18 |
| Tourism and Hospitality | 0 | 7 | 5 | 6 | 7 | 8 | 2 | 7 | 13 | 5 |
| Economics | 0 | 6 | 1 | 4 | 2 | 2 | 6 | 4 | 5 | 6 |
| Finance | 0 | 0 | 0 | 4 | 1 | 3 | 2 | 1 | 3 | 4 |
| AI | 3 | 0 | 0 | 2 | 1 | 1 | 1 | 1 | 2 | 4 |
| Accounting | 0 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 |
| All categories | 27 | 44 | 36 | 49 | 45 | 68 | 77 | 75 | 107 | 109 |
Where the papers come from#
| # | Institution | Papers |
|---|---|---|
| 1 | Xi'an Jiaotong University | 8 |
| 2 | Hong Kong Polytechnic University | 7 |
| 3 | Korea University | 7 |
| 4 | Hainan University | 6 |
| 5 | National Economics University | 6 |
| 6 | Universidade Nova de Lisboa | 6 |
| 7 | Shanghai University | 5 |
| 8 | University of Turin | 5 |
| 9 | Dalian University of Technology | 4 |
| 10 | FPT University | 4 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 128 |
| 2 | United States | 66 |
| 3 | India | 36 |
| 4 | United Kingdom | 33 |
| 5 | Australia | 20 |
| 6 | South Korea | 20 |
| 7 | Malaysia | 19 |
| 8 | Italy | 16 |
| 9 | France | 14 |
| 10 | Saudi Arabia | 14 |
| # | Keyword | Papers |
|---|---|---|
| 1 | purchase intention | 48 |
| 2 | blockchain | 32 |
| 3 | customer satisfaction | 30 |
| 4 | consumer behavior | 26 |
| 5 | customer engagement | 26 |
| 6 | customer loyalty | 23 |
| 7 | online reviews | 23 |
| 8 | e-commerce | 21 |
| 9 | stimulus-organism-response model | 18 |
Most-cited papers#
Cite this page
Scholar4AI. (2026). Papers on “consumer trust”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/consumer-trust
@misc{scholar4ai-keywords-consumer-trust,
author = {{Scholar4AI}},
title = {Papers on “consumer trust”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/consumer-trust}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}