Papers on “purchase decision”
Research on “purchase decision” in the 480 tracked journals: papers per year and category, the journals, institutions and countries publishing it, the keywords studied with it and its most-cited papers. It is not among the most frequent keywords of the last 30 days, so this page has no list of its latest papers. Also as Markdown.
← Top research keywords · Keyword trends
Key findings#
- From 2017 to 2026 (so far), the keyword “purchase decision” appeared in 786 papers in the tracked journals, most of them in marketing (247), information systems (169) and management (139).
- 92 of them were published in 2025, against 59 in 2017.
- Since 2023, the institutions with the most of these papers were Hong Kong Polytechnic University (10), Sichuan University (8) and Nankai University (6).
- The journals publishing most of them were Journal of Retailing and Consumer Services (65), Journal of Business Research (28) and Electronic Commerce Research (20).
- The most-cited of them is “YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise” (Journal of Retailing and Consumer Services, 2019), with 556 citations.
Papers per year#
20172026 (so far)
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 (so far) |
|---|---|---|---|---|---|---|---|---|---|---|
| Marketing | 15 | 13 | 26 | 27 | 38 | 17 | 26 | 29 | 29 | 27 |
| Information Systems | 13 | 11 | 11 | 13 | 16 | 13 | 26 | 21 | 22 | 23 |
| Management | 7 | 10 | 12 | 10 | 18 | 24 | 11 | 15 | 17 | 15 |
| Economics | 5 | 5 | 6 | 7 | 13 | 11 | 7 | 4 | 6 | 7 |
| Tourism and Hospitality | 11 | 4 | 6 | 4 | 3 | 7 | 7 | 4 | 9 | 4 |
| Operations Research | 1 | 7 | 3 | 6 | 7 | 9 | 8 | 8 | 1 | 5 |
| AI | 5 | 2 | 1 | 2 | 4 | 2 | 4 | 1 | 4 | 1 |
| Finance | 1 | 0 | 1 | 0 | 5 | 0 | 1 | 2 | 3 | 1 |
| Health Economics and Policy | 1 | 0 | 1 | 0 | 1 | 0 | 0 | 2 | 1 | 0 |
| All categories | 59 | 52 | 67 | 69 | 105 | 83 | 90 | 86 | 92 | 83 |
Where the papers come from#
| # | Journal | Papers |
|---|---|---|
| 1 | Journal of Retailing and Consumer Services | 65 |
| 2 | Journal of Business Research | 28 |
| 3 | Electronic Commerce Research | 20 |
| 4 | Electronic Commerce Research and Applications | 18 |
| 5 | Decision Support Systems | 17 |
| 6 | Marketing Letters | 11 |
| 7 | Information & Management | 10 |
| 8 | Journal of the Academy of Marketing Science | 9 |
| 9 | International Journal of Hospitality Management | 9 |
| 10 | Journal of Marketing Analytics | 8 |
| # | Institution | Papers |
|---|---|---|
| 1 | Hong Kong Polytechnic University | 10 |
| 2 | Sichuan University | 8 |
| 3 | Nankai University | 6 |
| 4 | Kyung Hee University | 5 |
| 5 | NEOMA Business School | 5 |
| 6 | Renmin University of China | 5 |
| 7 | Tianjin University | 5 |
| 8 | Hefei University of Technology | 4 |
| 9 | Korea University | 4 |
| 10 | Ludwig-Maximilians-Universität München | 4 |
| # | Country | Papers |
|---|---|---|
| 1 | China | 123 |
| 2 | United States | 80 |
| 3 | United Kingdom | 31 |
| 4 | Germany | 27 |
| 5 | India | 22 |
| 6 | France | 21 |
| 7 | South Korea | 19 |
| 8 | Hong Kong | 17 |
| 9 | Australia | 16 |
| 10 | Italy | 12 |
| # | Keyword | Papers |
|---|---|---|
| 1 | online reviews | 45 |
| 2 | purchase intention | 35 |
| 3 | e-commerce | 34 |
| 4 | consumer behavior | 29 |
| 5 | consumer trust | 15 |
| 6 | review helpfulness | 14 |
| 7 | online shopping | 13 |
| 8 | consumer preferences | 12 |
| 9 | live streaming e-commerce | 12 |
Most-cited papers#
| # | Citations | Per month | Title | Journal | Published | Authors |
|---|---|---|---|---|---|---|
| 1 | 556 | 6.8 | YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise | Journal of Retailing and Consumer Services | 2019-12-27 | Riadh Ladhari, Elodie Massa, Hamida Skandrani |
| 2 | 474 | 4.2 | Understanding the determinants of online review helpfulness: A meta-analytic investigation | Decision Support Systems | 2017-06-28 | Hong Hong, Di Xu, Gang Alan Wang et al. |
| 3 | 458 | 6.7 | A Framework for Collaborative Artificial Intelligence in Marketing | Journal of Retailing | 2021-03-08 | Ming‐Hui Huang, Roland T. Rust |
| 4 | 384 | 3.6 | The influence of online ratings and reviews on hotel booking consideration | Tourism Management | 2017-11-27 | Diana Gavilán, María Avelló, Gema Martínez-Navarro |
| 5 | 368 | 3.3 | Customers’ purchase decision-making process in social commerce: A social learning perspective | International Journal of Information Management | 2017-07-01 | Aihui Chen, Yaobin Lu, Bin Wang |
Cite this page
Scholar4AI. (2026). Papers on “purchase decision”. Journal and Conference Research Rankings. Retrieved November 3, 2026, from https://scholar4ai.com/keywords/purchase-decision
@misc{scholar4ai-keywords-purchase-decision,
author = {{Scholar4AI}},
title = {Papers on “purchase decision”},
year = {2026},
howpublished = {\url{https://scholar4ai.com/keywords/purchase-decision}},
urldate = {2026-11-03},
note = {Journal and Conference Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}