Top institutions in marketing research, 2023–2025
Universities and other research institutions ranked by the papers their authors published in the 15 tracked marketing journals in each year from 2023 to 2025, by publication date and OpenAlex affiliations; a paper counts once for each institution (and country) among its authors. Built from the site's archive of every paper of these journals and rebuilt daily. Also as Markdown.
By category: Finance · Accounting · Economics · Health Economics and Policy · Management · Marketing · Information Systems · Tourism and Hospitality · Higher Education and Research · Operations Research · Statistics · AI
Key findings#
- From 2023 to 2025, Hanyang University published the most papers in the 15 tracked marketing journals (39), followed by Erasmus University Rotterdam (37) and Yonsei University (36).
- In 2025 alone, Hong Kong Polytechnic University led with 14 papers.
- Among countries, United States took part in the most papers (1,056), ahead of China and United Kingdom.
Institutions#
| # | Institution | Country | 2023 | 2024 | 2025 | 2023–2025 |
|---|---|---|---|---|---|---|
| 1 | Hanyang University | South Korea | 12 | 16 | 11 | 39 |
| 2 | Erasmus University Rotterdam | Netherlands | 3 | 21 | 13 | 37 |
| 3 | Yonsei University | South Korea | 16 | 15 | 5 | 36 |
| 4 | Copenhagen Business School | Denmark | 12 | 13 | 10 | 35 |
| 5 | University of Alabama | United States | 14 | 8 | 12 | 34 |
| 6 | Tianjin University | China | 7 | 18 | 8 | 33 |
| 7 | University of Tennessee at Knoxville | United States | 9 | 12 | 12 | 33 |
| 8 | Huazhong University of Science and Technology | China | 11 | 9 | 12 | 32 |
| 9 | UNSW Sydney | Australia | 11 | 10 | 10 | 31 |
| 10 | Jaipuria Institute of Management | India | 11 | 14 | 5 | 30 |
| 11 | Pennsylvania State University | United States | 12 | 9 | 9 | 30 |
| 12 | University of Georgia | United States | 4 | 15 | 11 | 30 |
| 13 | Hong Kong Polytechnic University | Hong Kong | 6 | 9 | 14 | 29 |
| 14 | University of Groningen | Netherlands | 6 | 12 | 11 | 29 |
| 15 | University of Pretoria | South Africa | 9 | 7 | 13 | 29 |
| 16 | KU Leuven | Belgium | 11 | 10 | 7 | 28 |
| 17 | BI Norwegian Business School | Norway | 9 | 11 | 7 | 27 |
| 18 | Korea University | South Korea | 8 | 5 | 14 | 27 |
| 19 | Michigan State University | United States | 11 | 7 | 9 | 27 |
| 20 | Queensland University of Technology | Australia | 7 | 6 | 12 | 25 |
| 21 | NEOMA Business School | France | 9 | 8 | 7 | 24 |
| 22 | University of Turku | Finland | 6 | 7 | 11 | 24 |
| 23 | University of Vaasa | Finland | 10 | 6 | 8 | 24 |
| 24 | Saveetha University | India | 11 | 11 | 1 | 23 |
| 25 | Babson College | United States | 9 | 10 | 3 | 22 |
| 26 | Centre National de la Recherche Scientifique | France | 5 | 10 | 7 | 22 |
| 27 | Tecnológico de Monterrey | Mexico | 5 | 12 | 5 | 22 |
| 28 | University of Bath | United Kingdom | 4 | 10 | 8 | 22 |
| 29 | Nanyang Technological University | Singapore | 7 | 10 | 4 | 21 |
| 30 | Texas Tech University | United States | 6 | 6 | 9 | 21 |
| 31 | University of Liverpool | United Kingdom | 6 | 3 | 12 | 21 |
| 32 | Zhejiang University | China | 3 | 9 | 9 | 21 |
| 33 | Indian Institute of Management Ranchi | India | 7 | 11 | 2 | 20 |
| 34 | Indiana University | United States | 4 | 7 | 9 | 20 |
| 35 | RMIT University | Australia | 7 | 5 | 8 | 20 |
| 36 | Shandong University | China | 6 | 5 | 9 | 20 |
| 37 | Shenzhen University | China | 8 | 5 | 7 | 20 |
| 38 | Sunway University | Malaysia | 6 | 7 | 7 | 20 |
| 39 | Texas A&M University | United States | 8 | 4 | 8 | 20 |
| 40 | Tilburg University | Netherlands | 6 | 11 | 3 | 20 |
| 41 | Tsinghua University | China | 8 | 8 | 4 | 20 |
| 42 | University of Houston | United States | 8 | 3 | 9 | 20 |
| 43 | University of Leeds | United Kingdom | 7 | 5 | 8 | 20 |
| 44 | University of Minnesota | United States | 10 | 9 | 1 | 20 |
| 45 | University of North Texas | United States | 7 | 5 | 8 | 20 |
| 46 | University of Technology Sydney | Australia | 13 | 6 | 1 | 20 |
| 47 | The University of Melbourne | Australia | 4 | 10 | 5 | 19 |
| 48 | University of Johannesburg | South Africa | 6 | 8 | 5 | 19 |
| 49 | University of Warwick | United Kingdom | 6 | 5 | 8 | 19 |
| 50 | Vienna University of Economics and Business | Austria | 6 | 5 | 8 | 19 |
Countries#
| # | Country | 2023 | 2024 | 2025 | 2023–2025 |
|---|---|---|---|---|---|
| 1 | United States | 360 | 359 | 337 | 1,056 |
| 2 | China | 171 | 255 | 268 | 694 |
| 3 | United Kingdom | 148 | 142 | 145 | 435 |
| 4 | India | 119 | 122 | 65 | 306 |
| 5 | Australia | 94 | 96 | 79 | 269 |
| 6 | Germany | 71 | 89 | 103 | 263 |
| 7 | South Korea | 74 | 68 | 67 | 209 |
| 8 | France | 65 | 70 | 70 | 205 |
| 9 | Canada | 50 | 55 | 53 | 158 |
| 10 | Netherlands | 43 | 55 | 51 | 149 |
| 11 | Spain | 37 | 46 | 29 | 112 |
| 12 | Finland | 37 | 34 | 39 | 110 |
| 13 | Italy | 34 | 33 | 30 | 97 |
| 14 | Sweden | 34 | 26 | 30 | 90 |
| 15 | Malaysia | 31 | 29 | 23 | 83 |
| 16 | Denmark | 30 | 25 | 24 | 79 |
| 17 | Hong Kong | 21 | 27 | 29 | 77 |
| 18 | Saudi Arabia | 25 | 32 | 17 | 74 |
| 19 | Portugal | 18 | 15 | 37 | 70 |
| 20 | Taiwan | 21 | 27 | 21 | 69 |
| 21 | Norway | 23 | 25 | 19 | 67 |
| 22 | Turkey | 23 | 19 | 19 | 61 |
| 23 | South Africa | 17 | 19 | 23 | 59 |
| 24 | Belgium | 16 | 24 | 18 | 58 |
| 25 | Pakistan | 20 | 22 | 11 | 53 |
| 26 | New Zealand | 18 | 13 | 20 | 51 |
| 27 | Vietnam | 17 | 12 | 22 | 51 |
| 28 | Poland | 16 | 17 | 16 | 49 |
| 29 | Brazil | 14 | 11 | 22 | 47 |
| 30 | Austria | 16 | 16 | 14 | 46 |
Cite this page
Scholar4AI. (2026). Top institutions in marketing research, 2023–2025. Journal Research Rankings. Retrieved October 31, 2026, from https://scholar4ai.com/rankings/institutions-by-year/marketing
@misc{scholar4ai-rankings-institutions-by-year-marketing,
author = {{Scholar4AI}},
title = {Top institutions in marketing research, 2023–2025},
year = {2026},
howpublished = {\url{https://scholar4ai.com/rankings/institutions-by-year/marketing}},
urldate = {2026-10-31},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}