Open access in marketing journals
The 15 tracked marketing journals ranked by the share of their 2023–2025 papers that are open access, with each status's share. Open-access status as OpenAlex reports it for each paper (diamond: published in an open-access journal that charges authors no fee; gold: published in an open-access journal; hybrid: open under a licence in a subscription journal; bronze: free to read on the publisher's site without an open licence; green: only a free copy in a repository; closed: no free copy found). Papers count by publication year; the share is of the papers whose status is known. Also as Markdown.
By category: Finance · Accounting · Economics · Health Economics and Policy · Management · Marketing · Information Systems · Tourism and Hospitality · Higher Education and Research · Operations Research · Statistics · AI
Key findings#
- Of the 3,779 papers the 15 tracked marketing journals published in 2023–2025, 42% are open access (hybrid 31%, bronze 4% and green 7%).
- The open-access share went from 26% in 2017 to 43% in 2025.
- The most open journal is Journal of Consumer Policy (78%), followed by Journal of the Academy of Marketing Science (65%) and AMS Review (64%); the least open is Journal of Retailing and Consumer Services (25%).
| # | Journal | Papers 2023–2025 | Open access | Diamond | Gold | Hybrid | Bronze | Green | Closed |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Journal of Consumer Policy | 74 | 78% | 0% | 0% | 64% | 9% | 5% | 22% |
| 2 | Journal of the Academy of Marketing Science | 211 | 65% | 0% | 0% | 45% | 11% | 9% | 35% |
| 3 | AMS Review | 77 | 64% | 0% | 0% | 40% | 17% | 6% | 36% |
| 4 | Industrial Marketing Management | 519 | 59% | 0% | 0% | 46% | 2% | 11% | 41% |
| 5 | International Journal of Research in Marketing | 202 | 58% | 0% | 0% | 48% | 1% | 9% | 42% |
| 6 | Journal of Brand Management | 118 | 52% | 0% | 0% | 37% | 5% | 9% | 48% |
| 7 | Journal of Retailing | 161 | 49% | 0% | 0% | 38% | 1% | 11% | 51% |
| 8 | Marketing Letters | 145 | 48% | 0% | 0% | 35% | 3% | 10% | 52% |
| 9 | Journal of Marketing Analytics | 241 | 46% | 0% | 0% | 30% | 7% | 10% | 54% |
| 10 | Place Branding and Public Diplomacy | 128 | 43% | 0% | 0% | 30% | 8% | 5% | 57% |
| 11 | International Review on Public and Nonprofit Marketing | 106 | 42% | 0% | 0% | 27% | 9% | 5% | 58% |
| 12 | Corporate Reputation Review | 91 | 40% | 0% | 0% | 26% | 4% | 9% | 60% |
| 13 | Public Relations Review | 281 | 36% | 0% | 0% | 26% | 1% | 9% | 64% |
| 14 | Journal of Financial Services Marketing | 137 | 34% | 0% | 0% | 12% | 19% | 3% | 66% |
| 15 | Journal of Retailing and Consumer Services | 1,288 | 25% | 0% | 0% | 20% | 1% | 5% | 75% |
By year#
| Year | Papers | Open access | Diamond | Gold | Hybrid | Bronze | Green | Closed |
|---|---|---|---|---|---|---|---|---|
| 2017 | 894 | 26% | 0% | 0% | 3% | 6% | 17% | 74% |
| 2018 | 856 | 27% | 0% | 0% | 4% | 7% | 16% | 73% |
| 2019 | 1,079 | 31% | 0% | 0% | 8% | 6% | 18% | 69% |
| 2020 | 1,146 | 38% | 0% | 0% | 10% | 9% | 20% | 62% |
| 2021 | 1,286 | 41% | 0% | 0% | 13% | 12% | 15% | 59% |
| 2022 | 1,209 | 45% | 0% | 0% | 21% | 12% | 12% | 55% |
| 2023 | 1,208 | 43% | 0% | 0% | 27% | 7% | 9% | 57% |
| 2024 | 1,332 | 41% | 0% | 0% | 32% | 3% | 7% | 59% |
| 2025 | 1,239 | 43% | 0% | 0% | 34% | 2% | 6% | 57% |
| 2026 (so far) | 1,251 | 39% | 0% | 0% | 34% | 2% | 3% | 61% |
Cite this page
Scholar4AI. (2026). Open access in marketing journals. Journal Research Rankings. Retrieved October 31, 2026, from https://scholar4ai.com/rankings/open-access/marketing
@misc{scholar4ai-rankings-open-access-marketing,
author = {{Scholar4AI}},
title = {Open access in marketing journals},
year = {2026},
howpublished = {\url{https://scholar4ai.com/rankings/open-access/marketing}},
urldate = {2026-10-31},
note = {Journal Research Rankings; data from OpenAlex (CC0); licensed CC BY-NC 4.0}
}